Talk:NYX Professional Makeup

This article was nominated for deletion on 24 November 2016. The result of the discussion was no consensus.

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"Advertorial Tones and Paid-For Posts: How Are Brands Trying to Game Wikipedia?". The Fashion Law. 2018-05-22.

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Contested deletion

This page is not unambiguously promotional, because... (History about the company and also for school purposes) --Robinsonas2 (talk) 23:26, 23 November 2016 (UTC)[reply]

Can you clarify what you mean by "for school purposes"? --Mr. Vernon (talk) 23:27, 23 November 2016 (UTC)[reply]

The article includes a ref from Bloomberg. I also easily found an article fromForbes. WP:ORG seems to be satisfied by these. It is a very successful company, founded by a 25 year-old in 1999 with $250,000 capital, which sold in 2014 for 500 million, and is now sold by many major retailers in the US and internationally. The seemingly promotional statements could be sourced to the Forbes and Bloomberg articles. I did a bit of copyediting to improve the tone and style. Edison (talk) 23:54, 23 November 2016 (UTC)[reply]

I have now spent several hours finding references which appear to be from reliable sources, adding them to verify what is in the article, and removing some promotional or irrelevant statements. If the article survives the AFD I will go over the references and put them into the "citeweb" format. This cosmetics company appears to satisfy WP:GNG and specifically WP:ORG, and to be in accord with WP:SPAM and WP:NOT. Edison (talk) 23:03, 30 November 2016 (UTC)[reply]

Sources

I found some references which can be used to improve the article. I cited them in the AFD.

" Banking On Beauty: How Toni Ko Built NYX Cosmetics Into A $500 million brand,"Forbes-Jun 1, 2016 by "Clare O'Connor, Forbes staff." It says that after L'Oreal bought the company for $500 million, the same store sales grew 78% in 2015.
"5 Things You Didn't Know About NYX Cosmetics," by Renee Jacque, Allure magazine, Feb 24, 2016:on the history of Nyx Cosmetics.
Bustle (magazine) had an article "Where To Buy NYX Cosmetics' Special Edition Wanderlust City Sets ..." by Kali Borovic, Nov 26, 2016 which says positive things about some makeup sets. *Refinery29 had an article "Nyx Is Launching The Coolest Shadow Vault You've Ever Seen" by Kelsey Castanon. Oct 3, 2016 which says "Nyx Cosmetics has consistently pumped out quality beauty products at affordable prices since launching in 1999. " It goes on to say positive things about the cosmetics.
Marie Claire had an article "Everything you need to know about NYX cosmetics (because it’s awesome)"by Anita Bhagwandas, April 21, 2016 in a UK online edition. The article calls it a " trend-led affordable brand" and says that it started out being sold at trade shows to professionals before going mass market, along with positive statements about several products from Nyx.
The Los Angeles Times had an article "How I Made It Toni Ko's next fortune could be made in shades," by Ronald D. White, April 17, 2016 Edison (talk) 15:41, 29 November 2016 (UTC)[reply]