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Draft:Icaro Doria

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Icaro Doria is a Brazilian advertising executive renowned for his transformative leadership and innovative campaigns in the global advertising industry.

Early Life and Education

Doria earned a Bachelor of Philosophy from the Universidade de São Paulo in 2000, followed by a Bachelor in Communication and Media Studies from ESPM Escola Superior de Propaganda e Marketing in 2001. 

Career

In 2010, Doria founded Wieden+Kennedy São Paulo, leading the agency to significant creative achievements. https://www.adweek.com/brand-marketing/wieden-taps-icaro-doria-launch-brazil-103760/

He later served as Chief Creative Officer at DDB New York, where he spearheaded notable campaigns and enhanced the agency's creative reputation. https://www.adweek.com/agencyspy/icaro-doria-heads-to-ddb-ny-as-cco/

Doria then joined Arnold Worldwide as U.S. Chief Creative Officer, contributing to the agency's creative direction and success. https://www.adweek.com/agencyspy/icaro-doria-heads-to-boston-as-arnolds-new-chief-creative-officer/

Doria worked along side late basketball hall of famed Kobe Bryant. Together they worked on numerous projects including the Hero/Villain Kobe Bryant's retirement ad campaign. He published a moving article on AdAge following Bryant's passing. https://adage.com/article/opinion/opinion-kobe-will-never-cease-inspire-us-all/2230971

In 2021, he took on the role of Global Chief Creative Officer at Havas Health & You, overseeing creative strategies across global markets. [1]

He then joined Hill Holliday as their North America Chief Creative Officer. https://www.bostonglobe.com/2021/01/21/business/eappen-tapped-brigham-womens-hospital-interim-president/

https://www.campaignlive.com/article/hill-holliday-hires-icaro-doria-chief-creative-officer/1704608

Returning to Brazil, Doria relaunched the iconic agency DM9, assuming the position of Co-President and Chief Creative Officer. https://adage.com/article/agency-news/ddb-worldwide-relaunches-dm9-cco-icaro-doria/2419756

Notable Campaigns

Throughout his career, Doria has led several acclaimed advertising campaigns, including:

  • "Flags" Campaign: Developed during his tenure in Portugal, this campaign gained international recognition for its creative approach. 

Awards and Honors

Doria's work has earned him numerous prestigious awards, such as:

  • Cannes Lions Awards: Multiple accolades across various categories.
  • Clio Awards: Honors recognizing his innovative contributions to advertising.
  • D&AD Awards: Awards celebrating his creative excellence.

Industry Leadership and Jury Roles

Doria has held esteemed positions as a jury member and president at major industry festivals:

  • Cannes Lions International Festival of Creativity: Served as Jury President, overseeing evaluations in key categories.

[2]

  • Clio Awards: Acted as a juror, contributing to the selection of outstanding creative works. 
  • ANDY Awards: Participated as a jury member, recognizing excellence in advertising. 

The Cannes Lions Festival published a five minute video about Doria's carreer to highlight his method on how to create impactful ideas [3]

Philosophy

Doria believes that kindness and generosity are essential to creating inspiring and transformative work, a philosophy he has instilled in the teams he leads. 

External Links

References

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