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Company typeSociedad Anónima
IndustrySwimming pool and wellness equipment manufacturer
HeadquartersBarcelona, Spain
Key people
Eloi Planes (Chairman)
Bruce W. Brooks (CEO)
RevenueIncrease €1.525 billion (2020)[1]
Increase €184.063 million (2020)[1]
Total assetsDecrease €2.805 billion (2020)[1]
Total equitySteady €195.629 million (2020)[1]
Number of employees
Increase 5,500 (2020)[1]

Fluidra is a Spanish pool manufacturer currently part of the IBEX 35,[2][3] the benchmark index of the Spanish Stock Exchange.


Fluidra was founded in 1969 in Barcelona, Spain by four families (Planes, Serra, Corbera and Garrigós), creating the first company called Astral Construcciones Metálicas.[4][5] Over the years, Fluidra has become an international company with around 7,000 employees working in production centres and sales offices located in more than 45 countries in Europe, North America, Australia, Asia, and Africa.

Fluidra's executive president is Eloi Planes and the CEO is Bruce Brooks.[6]

The company went public on the Spanish stock exchange in 2007.[7][8]

In November 2017, Fluidra announced its merger with the Zodiac, which would be completed in July 2018.[9][10][11]

At the end of 2021, Fluidra's turnover reached 2.2 billion euros with an EBITDA margin of 25%.[12]

In March 2021, Fluidra was included in the IBEX 35.[13]

On May 20, 2024, Fluidra announced the appointment of Jaime Ramirez as Chief Executive Officer.[14]

Business lines[edit]

Fluidra works in the pool and wellness sector, manufacturing and distributing equipment to build, upgrade and maintain a swimming pool, i.e. filtration, pumping, disinfection and water treatment, LED lighting, heating, cladding, as well as ornamental elements, together with connected applications (APPs) that allow remote control of the installation.[15][16]


During the 2022 Russian invasion of Ukraine, Fluidra refused to join the international community and withdraw from the Russian market. Research from Yale University published on August 10, 2022, identifying how companies were reacting to Russia's invasion identified Fluidra in the worst category of "Digging in", meaning Defying Demands for Exit: companies defying demands for exit/reduction of activities.[17]


  1. ^ a b c d e "Annual Report 2020" (PDF) (in Spanish). Fluidra. Retrieved 2 November 2021.
  2. ^ "Fluidra to become part of the IBEX 35". Yahoo! Finance.
  3. ^ Trusty, Joe (March 25, 2021). "Fluidra Joins IBEX 35". Pool Magazine.
  4. ^ "FLUIDRA. Liderazgo mundial basado en la innovación y la internacionalización". December 1, 2019.
  5. ^ "Fluidra: La empresa española que se hace de oro con las piscinas y el agua". May 3, 2017.
  6. ^ S.L, EDICIONES PLAZA. "De padre a hijo: Joan Planes deja la presidencia de Fluidra o Eloi Planes". Valencia Plaza.
  7. ^ "FLUIDRA, S.A. (FDR.MC) Stock Price, Quote, History & News - Yahoo Finance". finance.yahoo.com.
  8. ^ Sánchez, Marta (26 June 2014). "Fluidra vende su filial francesa de riego agrícola por 7,1 millones". Economía Digital.
  9. ^ "Fluidra se tirará de cabeza al Ibex 35 tras la salida ordenada de Rhône Capital". El Español. December 19, 2017.
  10. ^ Sobrino, Ricardo (November 11, 2019). "Fluidra gana un 4,2% menos por el efecto de su integración con Zodiac pero eleva las ventas hasta septiembre". Cinco Días.
  11. ^ "Cotización de Fluidra del 13 de noviembre". La Información. 13 November 2019.
  12. ^ "Fluidra Multiplies by Three Its Net Profit to 221 Million Euros During the Nine First Months of 2021". Bloomberg.com. 28 October 2021.
  13. ^ "Fluidra entra este lunes en el Ibex en sustitución de Bankia". Expansión. 28 March 2021.
  14. ^ "Fluidra Appoints Jaime Ramirez as Chief Executive Officer". Pool Magazine. 22 May 2024.
  15. ^ "LEN Announces Fluidra As Official Partner For Temporary Pools And Equipment On Four-Year Deal". Swimming World Magazine. August 18, 2021.
  16. ^ "Fluidra acquires SR Smith for $US240 million". Splash Magazine. September 8, 2021.
  17. ^ "Almost 1,000 Companies Have Curtailed Operations in Russia—But Some Remain". Yale School of Management. Retrieved 10 August 2022.