Zesta
| Company type | Private |
|---|---|
| Industry | Logistics |
| Founded | August 2020 |
| Founders |
|
| Headquarters | Gaborone, Botswana |
Area served | Africa |
| Services | Delivery (commerce) |
| Website | zesta |
Zesta is an online food ordering and delivery platform operating across the African region. Formerly known as Square Eats, the company rebranded to Zesta in 2025.[1] Zesta connects customers with restaurants and stores, offering delivery services for food, groceries, parcel delivery and other essentials.[2]
History
[edit]
Zesta was originally founded as Square Eats in 2020 by twin brothers Henry and Randall Newman when they were 21 years old.[3] It was launched in Gaborone, Botswana, and quickly gained traction as a leading food delivery service in the country.[4]
The company halted operations and took a strategic decision to reinvent the business in 2022.[5] In 2025, the company announced its rebranding to Zesta, highlighting its commitment to evolving beyond food delivery to become a super app.[1]
COVID-19 initiative
[edit]During the COVID-19 pandemic, Zesta (then Square Eats) implemented measures to ensure safety and hygiene, including providing free gloves and hand sanitizer to drivers and introducing contactless delivery options. These efforts positioned the platform as a trusted service during the pandemic.[6]
Service
[edit]Zesta facilitates delivery from a wide range of merchant partners via a smartphone app, available on iOS and Android platforms, or through its website. Customers can browse their favorite restaurants, place orders, and have meals delivered to their doorstep efficiently.[7]
See also
[edit]References
[edit]- ^ a b "Square Eats Reimagined: Zesta Brings Life Delivered". Verbosec. 2 January 2025. Retrieved 23 January 2025.
- ^ "Square Eats: delivering food and drinks to your doorstep – YourBotswana". Retrieved 23 January 2025.
- ^ Adamson, Kabelo (3 February 2021). "Innovative twins enter food tech space » TheVoiceBW". TheVoiceBW. Retrieved 23 January 2025.
- ^ "Verbosec launches its Food-Delivery Service Square Eats in Botswana". Azhizhi. 26 July 2020. Retrieved 27 October 2020.
- ^ "About Us - Zesta". Zesta. Retrieved 23 January 2025.
- ^ Eats, Square (28 December 2020). "Our Commitment to Safer Deliveries: New Health and Safety Mandate". Square Eats Blog. Archived from the original on 21 January 2021. Retrieved 16 January 2021.
- ^ Staff Writer (22 August 2020). "Top 10 useful mobile apps in Botswana". Azhizhi. Retrieved 16 January 2021.
External links
[edit]
Online food ordering services | |
|---|---|
| Meal delivery | |
| Meal kits | |
| Online grocery delivery | |
| Reservations | |
| Defunct | |
| Software | |
