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User:Zebraflower/Marketing strategy/Bibliography

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You will be compiling your bibliography and creating an outline of the changes you will make in this sandbox.


Bibliography

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Edit this section to compile the bibliography for your Wikipedia assignment. Add the name and/or notes about what each source covers, then use the "Cite" button to generate the citation for that source.

References

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Pires, Guilherme D., and John Stanton. “Ethnic Marketing Ethics.” Journal of Business Ethics, vol. 36, no. 1/2, 2002, pp. 111–18. JSTOR, http://www.jstor.org/stable/25074697. Accessed 6 Sept. 2024.

  • From the abstract, we get that the paper will discuss how marketers sometimes target groups of marginalized individuals in the way that they structure their marketing agenda. pg 1
  • Mention cultural and ethical diversity in reformed article
  • Mention how culture and ethnicity is influential in the relationship between consumers and sellers pg 3
  • mention how marketers need to consider who their target audience is and how they will best reach the market/interpret it pg 4
  • mention how the actual product itself is relevant to whether the marketing agenda creates vulnerability and can be harmful pg 4
  • include this list on pg 5 of ways marketing strategies can persuade unsuspecting individuals to think they need something
  • pg6- more market research is necessary and companies need to look into consequences of their business practices

-this source Kirmani, Amna, et al. “Goal Seeker and Persuasion Sentry: How Consumer Targets Respond to Interpersonal Marketing Persuasion.” Journal of Consumer Research, vol. 31, no. 3, 2004, pp. 573–82. JSTOR, https://doi.org/10.1086/425092. Accessed 6 Sept. 2024.


-this source Morgan, N.A., Whitler, K.A., Feng, H. et al. Research in marketing strategy. J. of the Acad. Mark. Sci. 47, 4–29 (2019). https://doi.org/10.1007/s11747-018-0598-1

  • i think this source would go nicely as a source of added information to add into this article.

-this source https://onlinelibrary.wiley.com/doi/abs/10.1002/mar.1024

Outline of proposed changes

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I want to add to where it is talking about strategic and managerial marketing strategies about how it can be biased, more importantly targeted.