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Noel Leeming

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Noel Leeming
FormerlyNoel Leeming Television
Noel Leeming Group
Company typeSubsidiary
Founded1973 (1973) in Christchurch
FounderNoel Leeming
Number of locations
77 stores (2019)[2]
Key people
Tim Edwards (CEO)
RevenueIncrease NZ$924,648,000 (2019)[2]
Increase NZ$38,103,000 (2019)[2]
Total assetsIncrease NZ$238,747,000 (2019)[2]
ParentThe Warehouse Group
Websitenoelleeming.co.nz

Noel Leeming is a New Zealand multi-channel[3] consumer electronics retailer owned by The Warehouse Group.[4] It was originally founded in Christchurch by Mr. Noel Leeming in 1973 as a television and home appliance servicing group called Noel Leeming Televisions.[5] The brand expanded into a retail chain and in 1986 opened its first branch in the North Island.

Noel Leeming operates across New Zealand both as physical branches and as an online store since 2002.[6] It primarily sells consumer electronics and appliances across both retail and commercial customers.[3][7]

As of 2019 the brand has 77 stores across the country[2]. The brand's current CEO is Tim Edwards, which he was appointed in 2013.[8]

History

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Foundation (1973–1995)

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The brand was founded as "Noel Leeming Television" in 1973. The brand took its name from its founder, Mr. Noel Leeming.[9] The first Noel Leeming branch opened in 1973 was located in Barrington Park Mall in Christchurch.[9][10] The brand continued to expand through the South Island. The brand opened their first North Island branch in Auckland in 1986. Leeming retired as managing director of the brand mid-1992. Rapid expansion continued across the North Island through 1993.[9]

Pacific Retail Group and Bond & Bond (1996–2004)

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The brand merged with national technology brand Bond & Bond in September 1996 under a trading group "Pacific Retail Group". At the time the group had approximately 90 branches across the country, made up of both brands.[9]

In 2001, Pacific Retail Group launched a new brand called Big Byte. Big Byte operated as a retailer for computing-related goods with a market of consumers and small businesses.[11]

Pacific Retail Group was bought over by Gresham Private Equity in 2004 and was renamed "Noel Leeming Group".[11]

Gresham Private Equity (2004–2012)

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In 2005, Noel Leeming Group made the decision to shut down the Big Byte brand with reasoning that the computer and home entertainment markets were converging and retailing these separately was no longer relevant.[11] The group is more focused on repositioning the Bond & Bond chain to focus on technology products. New stores opened later in the year.[11]

Acquisition from The Warehouse Group and services (2012–present)

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The Warehouse Group acquired Noel Leeming Group from Gresham Private Equity for NZ$65 million, effective from 10 December 2012.[12]

In 2013, the group announced the closer of all physical Bond & Bond stores with the brand being repurposed as an online-only clearance centre.[13][14] A year later the online clearance centre closed[14] and was repurposed through the Noel Leeming brand.[15]

Noel Leeming acquired Maclean Technology in December 2013, an experienced team that deliver specialist professional IT services to New Zealand companies.[16]

In 2015 the brand rolled out the "Open Learning Centre" initiative, where customer's can book sessions with a technician for servicing / learning about their product.[17]

The brand acquired local appliance clearance brand Appliance Shed in 2018 and repurposed three of the stores as Noel Leeming Clearance Centre's and one store as a Torpedo7 branch.[18][19][20]

Controversies

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In August 2011, Noel Leeming received criticism after it was accused of selling limited stock of the HP TouchPad to staff during a limited quantity sale shortly after it was discontinued.[21]

In December 2018, Noel Leeming was fined $200,000 for misleading consumers about their rights under the Consumer Guarantees Act (CGA) following a Commerce Commission prosecution. Noel Leeming was convicted on eight charges under the Fair Trading Act.[22][23]

Tech Solutions

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Noel Leeming Tech Solutions is the flagship tech support service offered by The Warehouse Group.[24] It is the countries largest TV installer.[25]

References

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  1. ^ Wright, Heather. "Noel Leeming aims to build '100-year business' with company rebrand". channellife.co.nz. Retrieved 2020-05-20.
  2. ^ a b c d e "The Warehouse Group :: 2019 Annual Report". www.thewarehousegroup.co.nz. Retrieved 2020-05-21.
  3. ^ a b "About Us - Noel Leeming". Noel Leeming. Retrieved 2020-05-21.
  4. ^ "The Warehouse Group :: Noel Leeming". www.thewarehousegroup.co.nz. Retrieved 2020-05-21.
  5. ^ "Noel Leeming - About Us". web.archive.org. 2003-10-10. Retrieved 2020-05-21.
  6. ^ Tuesday; January 2008, 29; Leeming, 10:40 am Press Release: Noel. "Noel Leeming Group Ltd Background Information | Scoop News". www.scoop.co.nz. Retrieved 2020-05-21. {{cite web}}: |first2= has numeric name (help)CS1 maint: numeric names: authors list (link)
  7. ^ "Working with us". Noel Leeming Commercial. Retrieved 2020-05-21.
  8. ^ "The Warehouse Group :: Tim Edwards". www.thewarehousegroup.co.nz. Retrieved 2020-05-21.
  9. ^ a b c d "Noel Leeming - About Us". web.archive.org. 2003-10-10. Retrieved 2020-05-20.
  10. ^ "About Us - Noel Leeming". Noel Leeming. Retrieved 2020-05-20.
  11. ^ a b c d "Convergence closes Big Byte stores". Reseller News. Retrieved 2020-06-18.
  12. ^ "Warehouse buys Noel Leeming chain for $65m". New Zealand Herald. 10 December 2012. ISSN 1170-0777. Retrieved 14 August 2016.
  13. ^ "No more Bond & Bond, says The Warehouse". NZ Herald. 2013-03-07. ISSN 1170-0777. Retrieved 2020-06-18.
  14. ^ a b "Bond and Bond - New Zealand". www.bondandbond.co.nz. Retrieved 2020-06-18.
  15. ^ "Clearance Centre". Noel Leeming. Retrieved 2020-06-18.
  16. ^ "Noel Leeming — Bringing you the latest since 1973". Noel Leeming Group. Retrieved 28 April 2018.
  17. ^ "Noel Leeming talks new strategies". Stuff. Retrieved 2020-05-21.
  18. ^ "TWG-buys-Appliance-Shed". Wares New Zealand. Retrieved 2020-06-18.
  19. ^ aimee.shaw@nzherald.co.nz @AceeyShaw, Aimee Shaw Aimee Shaw is a business reporter focusing on retail, small business (2018-07-23). "The Warehouse Group buys The Appliance Shed". NZ Herald. ISSN 1170-0777. Retrieved 2020-06-18. {{cite news}}: |first= has generic name (help)CS1 maint: multiple names: authors list (link)
  20. ^ Barker, Sara. "Noel Leeming Group to dissolve Appliance Shed retail stores". channellife.co.nz. Retrieved 2020-06-18.
  21. ^ "Shop staff 'bought up TouchPads', say customers". Stuff. Retrieved 2020-06-18.
  22. ^ Harvey, Tara (2018-12-14). "Noel Leeming fined $200,000 for misleading consumers". comcom.govt.nz. Retrieved 2020-06-18.
  23. ^ Moore, Ben. "Noel Leeming hit by nine charges of breaching consumer rights". channellife.co.nz. Retrieved 2020-06-18.
  24. ^ "Taking the stress out of new technology". Stuff. 2020-01-19. Retrieved 2020-06-18.
  25. ^ Cite error: The named reference :1 was invoked but never defined (see the help page).
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