User:SarekOfVulcan/I Love the World
| Agency | 72andSunny |
|---|---|
| Client | Discovery Communications |
| Language | English |
| Running time | 61 seconds |
| Product | |
| Release date(s) | April 9, 2008 (online) |
| Directed by | James Rouse |
| Music by | Brian Chapman & Beacon Street Studios |
| Production company | Outsider |
| Produced by | Jeremy Barrett |
| Country |  United States |
I Love the World, also known as I Love the Whole World, is an advertising campaign launched by Discovery Channel in 2008 in promotion of their new tagline: "The World is Just... Awesome".[1] The song used in the ad is a re-writing of a traditional camping song known as "I Love the Mountains" [2] or "I Love the Flowers", likely adapted from the tune of "Heart and Soul", featuring a chorus of "boom-de-yah-da, boom-de-yah-da".[3] In May of 2020, Discovery Channel released an updated version of the piece, called “The World Is Still Awesome” on their YouTube Channel.[4]
Cast and visuals with lyrics
[edit]The cast and visuals of the ads are numerous, as it features many hosts and famous scenes/locations from various Discovery Channel shows.[5] There are also several alternate versions of the commercials where some visuals were replaced; the new visuals in those versions are indicated. There are currently two ads in the campaign, the first released in 2008 called "I Love the World", and the second released in November 2009 called "The World is Just Awesome".
An alternate version was later commissioned for CTVgm-based Discovery Channel, with clips representing series appearing exclusively on that network replacing generic clips and clips for shows exclusive to the American version.
Awards
[edit]- Silver Award at the 2008 London International Awards in the "Media Promotion" category.[6]
References
[edit]- ^ "72andsunny Launches New Brand Strategy and Campaign". Archived from the original on 2010-01-05. Retrieved 2008-07-09.
- ^ "Google search for "i love the mountains" with results through 8 April 2007". google.com.
- ^ "I Love the Mountains" Lyrics from Scoutorama
- ^ "The World Is Still Awesome (Boom De Yada 2020) | Discovery". YouTube.com. 2020-05-18. Retrieved 2020-05-18.
- ^ Discovery Channel - I Love the World commercial at SplendAd.com
- ^ London International Awards - I Love the World
Category:Discovery Channel
Category:2008 works
Category:2008 neologisms
Category:American television commercials
Category:Viral videos
Category:American advertising slogans
Category:Advertising campaigns