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t.o.night Newspaper
t.o.night Newspaper
Type:Free Daily Newspaper
Format:Magazine
Owner:t.o.night Newspaper Group Inc.
Founded:Sept. 8, 2009
Co-Founders:John Cameron & Tom Hyde
Editor-in-ChiefJodi Isenberg:
Headquarters:Toronto, Canada
Official Website:www.tonightnewspaper.com

t.o.night is an afternoon free daily newspaper in Toronto, Canada, owned and produced by t.o.night Newspaper Group Inc. Targeted at evening public transit commuters on GO Transit and TTC (Toronto Transit Commission), its main distribution channels are through the use of hawkers (“Newsies”), newspaper boxes and PATH billboards throughout Toronto’s downtown core, and through newspaper boxes across the TTC. The newspaper is unique in Canada, as it is printed on glossy, magazine-style paper, and is similar in size to most magazines, making for easy transit reading.

History

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The first issue of t.o.night was published on Tuesday, Sept. 8, 2009[1], and the publication is based on the successful free evening newspaper mx, published by News Corp. throughout Australia. The paper is published on weekday evenings, and does not publish on public holidays. t.o.night was founded by Toronto entrepreneurs John Cameron and Tom Hyde. t.o.night has a circulation of 102,000 with an estimated readership of 176,000[2] each weekday evening. The paper is a direct competitor to Toronto free daily newspapers Metro and 24 Hours. Since the introduction of t.o.night, Metro has seen a significant drop in circulation, according to audit reports[3].

Editorial

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t.o.night is 16 pages, focusing on the freshest news and entertainment stories that come across the newswires. Apart from the Associated Press and The Canadian Press content, the paper has a number of freelance journalists, along with unique content from BlogTO[4], The Score[5][6], National Geographic Traveler and the daily New York Times Crossword puzzle. t.o.night’s stories are generally concise, featuring a heavy use of photos.

The paper’s most popular sections are Around Town (featuring daily event listings based on a public transit map) and the Shout Outs (a print version of social media for commuters). The Shout Outs have grown in size from the introductory 1/5th of a page to 1-2 pages. The Shout Outs have received local, national and international attention due to their popularity[7].

Sections

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  • Around Town – Usually located on the inside front cover, featuring event listings around Toronto based on a transit map, along with weather, air quality index and lowest gas prices.
  • News – Concise local, national and international news stories from the Associated Press and The Canadian Press.
  • Business – Latest local, national and international business news stories.
  • Entertainment/Gossip – Heavy celebrity and television coverage, with the latest gossip, TV listings and late-night television guests.
  • The Score – Sports news provided by AP and The Canadian Press, along with exclusive columns by The Score. Also features unique “Our Teams” schedules listings for Toronto.
  • BlogTO – Local news and restaurant reviews by the popular BlogTO website.
  • Shout Outs – Popular transit message board, in the form of social media in print, featuring missed connections and opinions by Toronto commuters.
  • Distractions – Crossword, Sudoku, New York Times Crossword, Horoscopes and Celebrity Birthday game.
  • Weekly Sections – Lifestyle, Education, National Geographic Traveler, Auto, Your Home, Movies.

References

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  1. ^ http://www.theglobeandmail.com/report-on-business/free-afternoon-commuter-newspaper-joins-bustling-toronto-media-market/article1236167
  2. ^ http://www.newspaperinnovation.com/index.php/2011/05/23/t-o-night-increases-readership/
  3. ^ http://216.41.211.36/bpaww_com/HTML/dailies/CCAB%20Newspaper%20TRAC%202009.pdf , http://www.bpaww.com/bpaww_com/(S(21bajurp0mgnho45gahgxnb3))/HTML/newspaper/CCAB%2009%20Newpaper%20Media%20Kit/2008%20CCAB%20TRAC.pdf
  4. ^ http://www.blogto.com/
  5. ^ http://www.thescore.com
  6. ^ http://www.newspaperinnovation.com/index.php/2010/05/10/score-media-teams-up-with-t-o-night/
  7. ^ http://news.nationalpost.com/2011/04/26/newspaper-lets-go-riders-exchange-love-notes-and-dating-advice/
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