User:Mahaveer Indra/sandbox
| Company type | Private |
|---|---|
| Industry | Electronics |
| Founded | 2010 |
| Founder | Jasmeet Singh and Preeti Gadok |
| Headquarters | New Delhi, India |
| Products | |
| Services | Electronics manufacturing services |
| Website | www |
Portronics India Limited is an Indian consumer electronics company specializing in portable gadgets and digital accessories Founded by Jasmeet Singh and Preeti Gadok in 2010.
History Portronics was founded in 2010 by Jasmeet Singh and Preeti Gadok with a vision to introduce innovative and portable electronic devices to the Indian market. The brand name, derived from "Portable" and "Electronics," reflects its focus on mobility and convenience.
The company's first major product, Scanny, was India's first portable scanner, which gained attention for its compact design and ease of use. This marked the beginning of Portronics’ journey in the consumer electronics segment.
Between 2010 and 2015, Portronics launched a series of portable and digital products, including Bluetooth speakers, power banks, and wireless earphones, catering to the increasing demand for smart and mobile-friendly devices.
Expansion and Market Growth (2016–2020) By 2016, Portronics had expanded its product range, entering new categories such as computer accessories, car gadgets, and smart wearables. The company focused on affordability, ensuring that its products were accessible to a broad customer base.
During this period, Portronics also strengthened its online presence, partnering with major e-commerce platforms like Amazon, Flipkart, Tata Croma, and Reliance Digital. The company also developed a strong offline retail network, distributing its products through electronic stores and supermarkets across India.
By 2020, Portronics had launched over 1,600 products and had become one of India's most recognized brands in the digital accessories market.
Continued Innovation and Expansion (2021–Present) In 2021, Portronics expanded its Make in India initiative, focusing on domestic manufacturing and localization. The company introduced over 2,000 products across more than 30 categories by 2023. It reported selling over 50 million units, with speakers, power banks, and chargers as its top-selling segments.
The company continued to introduce new technologies, including smart gadgets, wireless charging solutions, and home automation devices. In 2023, Portronics achieved record-breaking sales of over 1.3 million products in a single year.
Today, Portronics remains a leader in India's consumer electronics industry, offering a diverse range of products across audio, mobile accessories, smart gadgets, and IT peripherals. It continues to focus on innovation, affordability, and expanding its market reach.
See Also Portronics India Limited Consumer electronics in India Make in India References DeviceNext – Portronics Celebrates 12 Years Mobility India – The Story of Portronics Indian Retailer – Portronics Marks 13 Years in the Indian Market Economic Times – Portronics Digital Private Limited This article follows Wikipedia’s style, but before publishing it on Wikipedia, ensure that the sources meet Wikipedia’s verifiability and notability standards. Would you like any improvements or additional details?
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