User:Lovekillerkeni/High-context and low-context cultures
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[edit]Denotation and connotation
[edit]High-context cultures are related to connotation. People within high-context cultures tend to be more aware and observant of facial expressions, body language, changes in tone, and other aspects of communication that are not directly spoken.[1] [2] Denotation tends to be attributed to low-context culture[3] People in low-context cultures communicate in a more direct way, with explicitly speaking what they want to communicate.
Interpersonal relationships
[edit]Individualism and collectivism are related to low-context and high-context cultures, respectively. Within high-context cultures, people rely on their networks of friends and family, viewing their relationships as part of one large community. [4]In low-context cultures, relationships are not viewed as important figures to identity. People within low-context cultures see their relationships much looser and the lines between networks of people are more flexibly drawn.[5]
References
[edit]- ^ Twitchell., Hall, Edward (1989). Beyond culture. Doubleday. ISBN 0-385-12474-0. OCLC 243438080.
{{cite book}}: CS1 maint: multiple names: authors list (link) - ^ GUDYKUNST, WILLIAM B.; TING-TOOMEY, STELLA (1988-01). "Culture and Affective Communication". American Behavioral Scientist. 31 (3): 384–400. doi:10.1177/000276488031003009. ISSN 0002-7642.
{{cite journal}}: Check date values in:|date=(help) - ^ Usunier, J.-C.; Roulin, N. (2010-04-01). "The Influence of High- and Low-Context Communication Styles On the Design, Content, and Language of Business-To-Business Web Sites". Journal of Business Communication. 47 (2): 189–227. doi:10.1177/0021943610364526. ISSN 0021-9436.
- ^ "Cultures and organizations: software of the mind". Choice Reviews Online. 42 (10): 42–5937-42-5937. 2005-06-01. doi:10.5860/choice.42-5937. ISSN 0009-4978.
- ^ Hornikx, Jos; le Pair, Rob (2017-08-08). "The Influence of High-/Low-Context Culture on Perceived Ad Complexity and Liking". Journal of Global Marketing. 30 (4): 228–237. doi:10.1080/08911762.2017.1296985. ISSN 0891-1762.