User:Horse DeWormer/Karim Rashid
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[edit](career) While working for Ettore Sottsass, Rashid became dedicated to infusing his pieces with a welcoming "human" quality, finding the majority of industrial designs to be too imposing. Rashid has discussed his interest in the psychological power of objects and spaces, and often works with color palettes which have emotional significance to him; pink, for example, is a staple in his designs as he believes it "creates a sense of well-being, or energy, or of positive spirit," and lime green is used in kitchens as it is "conducive to dining". The midcentury-modern influence is evident in Rashid's work, though he prefers to embrace the digital world and look toward the future for inspiration. His style is sometimes described as "sensual minimalism".
(early life) The family emigrated to Missisauga, Ontario when Karim was five years old. Rashid showed an interest in designed objects from a young age, sketching the luggage he saw on the ship to Canada. He attended high school in Mimico, Toronto, Ontario, where he further pursued his passion for design and sewed himself a pink satin suit for his graduation.