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R Automobile (Chinese:飞凡汽车) is a Chinese EV auto manufacturer.

Overview

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R Automobile is a high-end pure electric car brand launched by SAIC[1]. R focus on visual manifestation of Integrated Intelligence design philosophy, the brand is also a new starting point for SAIC’s electrification road. Its ER6 and MARVEL R were released on August 13, 2020 and February 7, 2021[2].

Founder: Xiaoqiu Wang (王晓秋). Wang is the vise president at Shanghai SAIC. Born in 1964.

Brand Summary

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As a new starting point for SAIC Motor’s electrification road, under the trend of 5G technology and full-scale pure electrification, the R Automobile uses visual, tangible and sensible methods to return the design to its essence, a new retail model, and all comprehensive service. The service creates a connected community for the customers which also forms a welcoming brand culture. A similar approach to NIO that R is trying to be a lifestyle brand, not only providing a traveling experience, but also enhancing people's life. so with every trip with R, the customer can get the most from the experience.

Brand Culture

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R Automobile focuses on innovation. The company is dedicated to creating cars that merge with the new generation of Chinese families, and provides users with trustworthy services throughout the life cycle of the car, making future travel more peaceful and convenient.

Vehicles

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Current models

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Model name Photo Specifications
ER6
Body style: Coupe

Class: Saden

Doors: 4

Seats: 4

Motor: Hair-Pin Permanent magnet synchronous motor (永磁同步电机)

Battery: NCM523,BMS battery system

MARVEL R
Body style: SUV

Class: Full-size

Doors: 4

Seats: 6

Forthcoming models

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Model name Photo Specifications
ES33

ER6

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The ER6 is the first long-distance intelligent networking pure electric family sedan under R Auto, which was unveiled on July 24, 2020[3] and launched on August 13, 2020. A total of three models were launched, namely, the 620km Smart Travel Edition, the 620km Smart Enjoy Edition and the 620km Extreme Edition. The official suggested price after subsidies is 162,800-200,800 yuan.[4] On June 21, 2021, the new mobile version of ER6 was officially launched. Three models of Zhixing(智行, literally meaning "smart moving"), Zhixiang(智享, literally meaning "smart enjoy"), and Zhizun(智尊, literally meaning "smart luxury"), were launched at the same time. and the national suggested retail price range after subsidies is 162,800-200,800 yuan.[5]

Exterior / Appearance: The new car adopts a new intelligent electric design concept called "Smart Design", an integrated panoramic canopy, and a traditional three-compartment structure. The new dynamic version of ER6 adopts a parametric active air intake system, vector matrix LED headlights, and a panoramic sky screen.[5]

Dimensions: length, width, height 4724/1835/1493mm, wheelbase 2715mm. [6]

Interior: Provides two interior colors of Cosmic Black (宙光黑) and Dolphin Blue, 14.3 inches 2.5D curved ultra-clear touch capacitive screen, 12.3 inches LCD interactive virtual instruments, etc., equipped with Internet car intelligent system 3.0-PRO, etc. [4] The new version of ER6 provides alcantara red and black two-color sports seats, with headrest R car logo stitching and black INS brushed door panels. [5]


Configuration: Equipped with SKYEYE sky eye system (which can use infrared light supplement technology to recognize face ID to start the vehicle). The new mobile version of ER6 upgrades the Zebra Zhixing Venus system which is a AI voice assistance[7] build in the vehicle that uses a high-performance six-core processor, AI Pilot intelligent driving assistance system and ALL-TIME SAFETY full-time active safety assistance system. [5]


Power: The car is equipped with the second-generation 8-layer Hair-Pin permanent magnet synchronous motor, and the maximum power is 135kW (184Ps), peak torque is 280N·m, and the official performance is 0-100km/h acceleration in 8.3 seconds. The ternary lithium-ion battery pack has an energy consumption of 12.2kWh/100km under NEDC operating conditions and a NEDC cruising range of 620km. [4]


Battery: NCM523 batteries are used, equipped with the BMS battery management system.

MARVEL R

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The MARVEL R is the world's first full-cabin interactive 5G mass-produced vehicle under R Auto.[8][9] It is a electric SUV and has obtained a license for China's 5G terminal telecommunication equipment to operate in the network[10]. It was unveiled on May 10, 2020.[11] It was officially launched on February 7, 2021. A total of two models of the new car will be launched, with a subsidized price range of RMB 21,98 to 239,800. [11]


Exterior: The Marvel R has the proportions of a typical supercar SUV, showing the concept and style of "digital intelligence". The exterior front facia design continued the similar style from the ER6 but more luxurious and refined by replacing the main headlamp to pure LED. [12][13]

Dimensions: length, width and height 4674/1919/1618mm, wheelbase 2800mm.[11]


Interior: The futuristic central control layout highlights the positioning of the "5G smart electric SUV". It has a 19.4-inch large interactive interface and so on. [14][15]


Configuration: Equipped with leading three-electric technology (Chinese term of the three main technical categories that the nation needs to catch up with the world including: electric motor, battery, electronic control) and interactive technology, the Zebra Zhixing Venus system provides comprehensive travel experience. [16]


Power: The maximum power of the rear drive system is 186 horsepower, the peak torque is 410 N·m, the maximum power of the four-wheel drive is 302 horsepower, the peak torque is 665 N·m, and the acceleration is 4.8s from 0-100km/h. [13][11]


5G technology: The company obtained China's 5G terminal telecommunication equipment network access license and vehicle-mounted vehicle-level 5G/C-V2X terminal product certification. It is the world's first and currently the only 5G smart electric vehicle brand with "complete dual certificates" which are certificate of product using the 5G network and the 5G terminal certificate for automobile class. [17]

ES33

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The ES33 is the first smart car based on R-TECH's high-energy smart body[18], defined as a new smart species[19], and will be delivered in 2022 [19]. The car is equipped with the full-stack self-developed high-end intelligent driving solution PP-CEM™, which has constructed an all-weather, all-scenario, trans-visual moment, and multi-dimensional "six-fold integrated perception system" (fully explained in the technology segment). [18]


Exterior: Adopting the design of "integrating intelligence and electric driving force", it interprets the exclusive design language of the new intelligent species from the three dimensions of "vitality", "intelligence" and "aerodynamic force". The front of the car presents a tendency to dive down, like a full and powerful "windward blade", just for the pursuit of the ultimate aerodynamic performance. Its iconic "potential energy line" design and "fiber matrix texture" are both dynamic and elegant. The symbolic design of the Galaxy Trail Blazers-swept-wing taillights and interstellar battleship wheels, release surging energy, showing a unique sense of quality and sense of future.[20]


Technology: ES33's sensors are all over the car's body, fully integrated with the body structure, delivering accessible intelligence. The super-symbol of R Zhidian-Huanyu's light belt runs through the front face, and is matched with the light-gathering particle position lamp, which demonstrates the advanced and mysterious temperament and releases an infinite sense of wisdom[20]. ES33 is equipped with PP-CEM™, the world's first high-end intelligent driving solution of R car, and it has built a "six-fold fusion type" that integrates lidar, 4D imaging radar, 5G V2X, high-precision map, vision camera, and millimeter wave radar. The system is set up for analysing the entire surrounding environment in depth and beyond visual range so it could provide safer driving experience.


Smart Space: ES33 is equipped with SAIC Zero Beam's "Galaxy Full Stack Solution", through AIoT smart hardware "plug and play", user third-party co-creation of the ecology, and continuous evolution of the smart engine, to bring users "thousands of thousands of faces" ", "Thousands of vehicles and thousands of faces" personalized experience. On the one hand, users can "play a car like a Lego", and on the other hand, they can drag and drop customized personalized scenes and subscription-based software services just like "car version of Minecraft".


Technologies

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PP-CEMTM

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This is what the R automobile came up with their own research and development. PP-CEMTM stands for Pixel Point Cloud Comprehensive Environment Model. The sensors use up to 6 different technologies including laser lidar, cameras, GPS, 4D imaging lidar, 5G-V2X, and ultrasonic radar to provide better cognition. The PP-CEMTM uses Nvidia Drive AGX Orintm for computing.

Product Timeline

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2020, 5,10,MARVEL R exposed[21].

2020, 7, 28,ER6 exposed at Chengdu auto show and began pre-order[22].

2020, 8, 13,ER6 officially come into the market.

2020, 1, 20,MARVEL R exposed at Guangzhou International Auto Show and started pre order.

2021, 2, 7,MARVEL R officially come into the market[23].

2021, 3, 18,R announce the all new R-TECH brand, exposed the new model ES33[24].

2021, 4, 19,Jay Chou becomes R Automobile advertising endorser、MARVEL R product endorser[25].

2021, 6, 21,New Sporty ER6 officially come into the market[5].

See also

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References

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  1. ^ "上汽集团R汽车发布全新技术品牌 与英伟达、华为等组建战略联盟-上市公司-上海证券报·中国证券网". company.cnstock.com. Retrieved 2021-10-25.
  2. ^ "MARVEL R上市 售价21.98-23.98万元-新华网". www.xinhuanet.com. Retrieved 2021-10-25.
  3. ^ "直击成都车展|荣威R标首款旗舰纯电轿车荣威R ER6开启预售". baijiahao.baidu.com. Retrieved 2021-10-30.
  4. ^ a b c "上汽设计再添荣耀 ER6荣膺2020中国设计红星奖银奖 - 汽车商务网 - 汽车网_汽车报价_新车_二手车_买车_卖车". www.bcar.com.cn. Retrieved 2021-10-30.
  5. ^ a b c d e "内外焕新升级、智能体验进阶 R汽车新动版ER6焕新上市". baijiahao.baidu.com. Retrieved 2021-10-30.
  6. ^ "【图】补贴后售16.28万起 R汽车 ER6正式上市_汽车之家". www.autohome.com.cn. Retrieved 2021-10-30.
  7. ^ ""The Most Powerful Brain" staged an artificial intelligence dialogue Zebra Zhixing Venus intelligent system upgrade debut". iNEWS.{{cite web}}: CS1 maint: url-status (link)
  8. ^ "上汽R汽车MARVEL R正式上市,全国统一售价21.98万元起". baijiahao.baidu.com. Retrieved 2021-10-30.
  9. ^ "全球首款整舱交互5G量产车荣威MARVEL-R再爆新图". baijiahao.baidu.com. Retrieved 2021-10-30.
  10. ^ "【图】MARVEL R获5G终端电信设备进网许可证_汽车之家". www.autohome.com.cn. Retrieved 2021-10-30.
  11. ^ a b c d "【图】售21.98万起 R汽车MARVEL R正式上市_汽车之家". www.autohome.com.cn. Retrieved 2021-10-30.
  12. ^ "太快了!L3自动驾驶、5G技术双双量产 荣威MARVEL-R整车外观首曝!". baijiahao.baidu.com. Retrieved 2021-10-30.
  13. ^ a b "新车驾到 | 千呼万唤始出来 静态体验全球首款5G智能车 MARVEL R - 第一电动网". www.d1ev.com. Retrieved 2021-10-30.
  14. ^ "广州车展即将开幕 那些让人眼前一亮的高科技车型_中华网汽车". auto.china.com. Retrieved 2021-10-30.
  15. ^ "R汽车5G智能纯电SUV MARVEL R 2020年广州车展开启预售". baijiahao.baidu.com. Retrieved 2021-10-30.
  16. ^ 新浪汽车原创 (2020-12-01). "首创整舱交互5G 荣威Marvel R设计解读". auto.sina.com.cn. Retrieved 2021-10-30.
  17. ^ "上汽R汽车获5G"双证"---四川日报电子版". epaper.scdaily.cn. Retrieved 2021-10-30.
  18. ^ a b "上汽"R-TECH高能智慧体"迎来全球首秀". baijiahao.baidu.com. Retrieved 2021-10-30.
  19. ^ a b ""绿"动申城,盘一盘上海车展上那些即将亮相的新势力车企_汽车圈_澎湃新闻-The Paper". www.thepaper.cn. Retrieved 2021-10-30.
  20. ^ a b "【图】R汽车ES33内饰将于上海车展正式首发_汽车之家". www.autohome.com.cn. Retrieved 2021-10-30.
  21. ^ "上汽乘用车R汽车旗下MARVEL R内饰曝光". nb.ifeng.com. Retrieved 2021-10-30.
  22. ^ "ER6领衔 荣威携三款新车亮相成都车展--汽车--人民网". auto.people.com.cn. Retrieved 2021-10-30. {{cite web}}: no-break space character in |title= at position 6 (help)
  23. ^ "MARVEL R上市 售价21.98-23.98万元-新华网". www.xinhuanet.com. Retrieved 2021-10-30.
  24. ^ "【图】R汽车ES33内饰将于上海车展正式首发_汽车之家". www.autohome.com.cn. Retrieved 2021-10-30.
  25. ^ "R汽车揭开"不能说的秘密" 周杰伦"现身"上海车展官宣全新代言!_汽车频道_中国青年网". auto.youth.cn. Retrieved 2021-10-30.