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Unox

From Wikipedia, the free encyclopedia

Unox stand at the Efteling

Unox (Dutch pronunciation: [ˈynɔks]) is a food brand of Unilever that is available in the Netherlands, Belgium and Germany. Much of the brand has been divested to Zwanenberg group with effect from December 2024 with Unilever retaining the Cup-a-soup and instant noodle lines. [1]

Unox marketing manager Florens Tegelaar said: "Since 1937, Unox has brought winter products, predominantly meat, and since 1957 also soups. These hearty foods are typically Dutch and consistently communicate winter. As soon as it gets cold, we are there."[2]

The annual New Year's Dive (Nieuwjaarsduik) in Scheveningen is sponsored by Unox, where they hand out orange knit caps and pea soup (snert).[3]

In 2018, Unilever sold the Unox factory in Oss to Zwanenberg Food Group but retained the brand Unox.[4]

References

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  1. ^ "Dutch classics: Unilever sells Unox sausages and soup". www.dutchnews.nl. Retrieved 19 December 2024.
  2. ^ (in Dutch) Gonnie Spijkstra, ""De Unox-associatie bij de Elfstedentocht is invented tradition"", Verse Reclame, 2010. Retrieved 1 August 2015.
  3. ^ (in Dutch) Unox Nieuwjaarsduik Scheveningen, Municipality of The Hague. Retrieved 1 August 2015.
  4. ^ Our History – Zwanenberg Food Group. Retrieved 17 January 2022.
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