UNIFIED Music Group
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Unified Music Group, officially stylized as UNIFIED, is an independently owned and Australian-based music company founded in 2011. The group has offices in Melbourne, Sydney, Los Angeles, and Nashville.
Activities
[edit]UNIFIED Music Group manages the record label UNFD, the merchandise store 24Hundred, and music festivals such as UNIFY—A Heavy Music Festival and The Hills Are Alive. The artist management division represents talents including Vance Joy, Violent Soho, and The Amity Affliction. As of March 2018, UNIFIED's labels—UNFD, ONETWO, NLV Records, Exist. Recordings, THAA Records, and DOMESTIC LA LA—are distributed globally through Sony Music Australia.[1]
Business divisions
[edit]UNIFIED Music Group has four divisions that oversee various artists and music services.
Recorded music
[edit]UNIFIED owns and operates five record labels: UNFD, ONETWO, Domestic La La, NLV Records and Exist. Recordings. The label is home to artists such as Northlane, Hellions, Hands Like Houses, Tonight Alive, and In Hearts Wake. As well as overseas artists Architects, Beartooth, Hacktivist and Crossfaith, amongst others. ONETWO, launched in 2013, was formed as a collaboration between hip-hop artist Illy and UNIFIED. ONETWO boasts an all-Australian roster of artists including Allday, Citizen Kay and Kuren. NLV Records was founded by Australian artist Nina Las Vegas to become a go-to outlet for original and forward-thinking underground club music. Recordings were founded in 2017 by Australian artists, The Kite String Tangle and UNIFIED. They have since released music from its artists globally, including music from Lastlings, The Kite String Tangle and Golden Vessel. UNIFIED has provided label services in Australia for American label Hopeless Records for 11 years. UNIFIED also provides label services for House Of Beige, the independent label owned and operated by UAM management client REMI, and 1825 Records, a collaboration with Atlantic Records and Matt Emsell.[citation needed]
UNIFIED Music Group also runs a publishing service with Mushroom Publishing, formed in 2011. UNIFIED works to provide services for a number of artists, including Vance Joy, Illy, Northlane and many more.[2]
Artist management
[edit]UNIFIED Music Group's current roster includes Vance Joy, Violent Soho, The Amity Affliction, Ocean Alley, and many more artists.
The UNIFIED Grant
[edit]In 2016, the company launched The UNIFIED Grant. Announced by founder and CEO Jaddan Comerford in his BIGSOUND keynote speech, the UNIFIED Grant consists of five A$5,000 grants. The UNIFIED Grant aims to aid young individuals who want to work in music but don't play an instrument: photographers, producers, videographers, web developers, graphic designers, journalists, app builders, data analysts, and others.[3]
Merchandise services
[edit]UNIFIED Music Group's Merchandise Services division runs merchandise companies independently and in collaboration with Australian labels and companies. UNIFIED founded merchandise store 24Hundred in 2013, overseeing its development into an Australian online music merchandise store. In recent years, the division has collaborated with other companies to create additional merchandise stores, including STL Tones, The Music Vault, The Vinyl Store and more.[4]
Touring and events
[edit]UNIFIED Music Group launched UNIFY - A Heavy Music Gathering in 2015. The festival, held in Tarwin Lower, Victoria, Australia, boasted a lineup in its first year of The Amity Affliction, Northlane. Also, Thy Art Is Murder, Deez Nuts and more. In subsequent years, the festival has grown in capacity and reputation. The 2018 instalment of the festival featuring Parkway Drive, Architects, and The Amity Affliction sold out in less than one week after the announcement.[citation needed][5]
In 2015, UNIFIED opened its London office, marking its first international expansion. The office focuses on international operations, including a flagship online store and access to The Orchard’s global distribution net.[citation needed]
In 2016, UNIFIED launched a full-time touring company with Live Nation Australia, UNIFY Presents. Since its inception, this division has run large-scale Australian tours such as Bring Me the Horizon's 2016/2017 tour, Architects' 2017 tour, A Day To Remember's Bad Vibes Tour, Enter Shikari's Redshift Tour, Northlane and In Hearts Wake's Equinox Tour, and more.
In 2017, UNIFIED Music Group joined Live Nation and Secret Sounds to promote the first Australian instalment of Download Festival, taking place in Melbourne in March 2018. The lineup includes Korn, Prophets of Rage, Limp Bizkit, Mastodon, NOFX, Good Charlotte and more.[6]
In 2023, UNIFIED Music Group announced that UNIFY's future was "not certain".[7]
References
[edit]- ^ "Sony Music Australia, UNIFIED Music Group Sign Global Distribution Deal". Billboard. 19 March 2018.
- ^ "Recorded Music – UNIFIED Music Group". www.unifiedmusicgroup.com.
- ^ "Home". theunifiedgrant.com.
- ^ "Merchandise And Retail – UNIFIED Music Group". www.unifiedmusicgroup.com.
- ^ "UNIFY Sells Out!!!". Heavy Magazine. 18 October 2024. Retrieved 18 October 2024.
- ^ "Home". downloadfestival.com.au.
- ^ Gallagher, Alex (11 April 2023). "UNIFY Gathering Organizers Say Festival's Future Is "Not Certain"". YEntertainment. Retrieved 17 October 2024.