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Teen Spirit (deodorant)

From Wikipedia, the free encyclopedia
Teen Spirit
An earlier Teen Spirit Stick deodorant, with an "Orchard Blossom" scent
Product typeDeodorant/antiperspirant
OwnerColgate-Palmolive
CountryUnited States
Introduced1991; 34 years ago (1991)
MarketsWorldwide
Previous ownersThe Mennen Company (1991–1992)

Teen Spirit is a deodorant, originally sold by Mennen, then Colgate-Palmolive (after Colgate-Palmolive acquired Mennen in 1992).[1]

Teen Spirit was first released by Mennen early in 1991. It was the first deodorant marketed specifically to teens.[2] Sales were boosted by the grunge band Nirvana's 1991 song "Smells Like Teen Spirit",[3] named after a piece of graffiti by singer Kathleen Hanna in reference to the deodorant brand.[4]

By April 1993, Teen Spirit was a "successful niche brand" with a 1.5% share of the US deodorant and antiperspirant market. In August 1993, the company introduced a Teen Spirit hair-care line with a $6 million advertising campaign targeting teenagers.[5][6] However, as of 1995, the brand's chief demographic was younger than the company had intended, appealing mainly to 9–15 year old girls. Contemporary polls showed that older teens were put off by brands with the word "teen" in the name, preferring to be marketed to as "young" or "young adults".[7]

The Teen Spirit name began to lose its share of the market, just as the song with the same name started to drop off the charts.[citation needed] Before long, the company was forced to drop the hair-care line, but kept the deodorants. Today, all that is left of the Teen Spirit franchise is "Teen-Spirit Stick". In 2014, Teen Spirit Stick was offered in two fragrances: Pink Crush and Sweet Strawberry, which were available in either the 1.4 or 2.3 ounce (40 or 69 gram) sizes.[8]

Scents

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  • Pink Crush
  • Sweet Strawberry[9]
  • Discontinued scents:
    • Berry Blossom
    • Pop Star
    • Baby Powder Soft
    • Romantic Rose
    • California Breeze
    • Ocean Surf
    • Caribbean Cool
    • Orchard Blossom
    • Cool Coconut

References

[edit]
  1. ^ "Our Company: History". colgate.com. March 2009. Archived from the original on March 22, 2016. Retrieved 2025-01-22.
  2. ^ "Innovation still key for Mennen". Chain Drug Review. 17 June 1991. Archived from the original on 21 October 2012. Retrieved 2025-01-22.
  3. ^ Cross, Charles R. (2014). Here We Are Now: The Lasting Impact of Kurt Cobain. New York, NY: It! Books. p. 66. ISBN 978-0-06-230821-4. OCLC 863695579. When ["Smells Like Teen Spirit"] became a hit, sales of Teen Spirit deodorant skyrocketed.
  4. ^ Azerrad, Michael (1994). Come as You Are: The Story of Nirvana. Doubleday. p. 212. ISBN 0-385-47199-8.
  5. ^ "Colgate Aims to Capture Teens". Cosmetics International. April 25, 1993. Archived from the original on 2013-01-25. Retrieved 2025-01-22.
  6. ^ Riddle, Judith S. (May 31, 1993). "Teen Spirit Hair Line Gets $6 million". Brandweek. Vol. 34, no. 22. New York, NY: Adweek L.P. p. 3. ISSN 0892-8274.
  7. ^ Zollo, Peter (1995). Wise Up to Teens: Insights into Marketing and Advertisement to Teenagers. Ithaca, New York: New Strategist Publications, Inc. p. 44. ISBN 0-9628092-9-2. OCLC 33499794.
  8. ^ "Teen Spirit". Medshop Express. Archived from the original on July 11, 2014. Retrieved 2025-01-22.
  9. ^ "Teen Spirit Customer Reviews, Scent Name: Sweet Strawberry". Amazon.com. Retrieved 20 January 2016.
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