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Teen Spirit (deodorant)

From Wikipedia, the free encyclopedia
Teen Spirit
An earlier Teen Spirit Stick deodorant, with an "Orchard Blossom" scent
Product typeDeodorant/antiperspirant
OwnerColgate-Palmolive
CountryUnited States
Introduced1991; 33 years ago (1991)
MarketsWorldwide
Previous ownersThe Mennen Company (1991–1992)
WebsiteTeen Spirit

Teen Spirit is a deodorant, originally sold by Mennen, then Colgate-Palmolive (after Colgate-Palmolive acquired Mennen in 1992).[1]

Teen Spirit was first released by Mennen early in 1991, and with heavy advertising campaigns, it had soon "established a market niche" with teen girls.[2] Sales were boosted by the grunge band Nirvana's song "Smells Like Teen Spirit",[citation needed] which Kurt Cobain named after the deodorant, after reading graffiti on his bedroom wall written by Kathleen Hanna.[3][4]

When Mennen was acquired by Colgate-Palmolive in 1992, the Teen Spirit brand was said to be the most popular product of its kind in the US and was the favorite of nearly 1/4 of all teenage girls.[citation needed] Because of its immense popularity, Colgate-Palmolive planned to begin a new hair-care line with the Teen Spirit name. The new hair-care products were released in August and sold well, as expected.[5] The Teen Spirit name began to lose its share of the market, just as the song with the same name started to drop off the charts.[citation needed] Before long, the company was forced to drop the hair-care line, but kept the deodorants.[citation needed] Today, all that is left of the Teen Spirit franchise is "Teen-Spirit Stick". Teen Spirit Stick is now only offered in two fragrances: Pink Crush and Sweet Strawberry. It is available in either the 1.4 or 2.3 ounce (40 or 69 gram) sizes.[6][dead link]

Scents

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  • Pink Crush
  • Sweet Strawberry[7]
  • Discontinued scents:
    • Berry Blossom
    • Pop Star
    • Baby Powder Soft
    • Romantic Rose
    • California Breeze
    • Ocean Surf
    • Caribbean Cool
    • Orchard Blossom
    • Cool Coconut

References

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  1. ^ "Colgate History". Retrieved 20 January 2016.
  2. ^ "Innovation still key for Mennen". 17 June 1991. Archived from the original on 21 October 2012. Retrieved 2006-07-03.
  3. ^ "Kathleen Hanna on how she named 'Smells Like Teen Spirit'". ABC.net. 23 September 2016.
  4. ^ Charles R. Cross (2001). Heavier Than Heaven: A Biography of Kurt Cobain. New York: Hyperion. p. 175. ISBN 0-7868-6505-9. At the time, no one in the band knew of the deodorant, and it wasn't until ['Smells Like Teen Spirit'] was recorded and mastered that anyone pointed out it had the name of a product in it.
  5. ^ "Colgate Aims to Capture Teens". Archived from the original on 2013-01-25. Retrieved 2006-07-03.
  6. ^ "Physlabs Store". Retrieved 2006-07-03.
  7. ^ "Teen Spirit Customer Reviews, Scent Name: Sweet Strawberry". Amazon.com. Retrieved 20 January 2016.
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