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Teddy Fresh

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Teddy Fresh
IndustryClothing industry
Founded2017
FoundersHila Klein
HeadquartersLos Angeles, California
Websitewww.teddyfresh.com

Teddy Fresh is an American streetwear brand founded in 2017 by YouTuber and designer Hila Klein.[1][2][3]

History

[edit]

Klein launched the Teddy Fresh apparel range in 2017.[1][4] The name is based on the mutual love she and her husband, Ethan Klein, had for the name Theodore, or Teddy. “We’ve always just loved it. We kind of thought about a cool teddy bear,” she said. “We just said Teddy Fresh.”[4]

Teddy Fresh products are designed to be “colorful and playful” and are inspired by kids clothing and ‘90s fashion.[4] The apparel is known for featuring pastel and color-block patterns,[5][6][7] and products include t-shirts, hoodies, sweaters, and jackets,[5] for men and for women.[8] The brand uses materials such as denim, jacquard, angora wool, and sueded fleece.[9]

Controversies

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In 2020, co-founder Ethan Klein accused YouTuber James Charles of copying the color palette and color-block design of Teddy Fresh's most popular hoodie for his Sisters Apparel merchandise. Charles denied that the design had been copied, responding that he had never seen the Teddy Fresh design.[10][11][12]

Collaborations

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In 2020, Teddy Fresh collaborated with the animated television series SpongeBob SquarePants.[13] In 2021, Teddy Fresh released clothing in collaboration with the Care Bears brand.[14][15][16]

On November 13, 2021, Teddy Fresh hosted a pop-up event in Los Angeles[17] featuring the brand’s November 2021 collection— a collaboration with the Looney Tunes brand.[1][4]

In February 2022, Teddy Fresh announced a new collaboration with singer Elton John[18] called Teddy Fresh x Elton John which was “inspired by the way John has revolutionized music and broken boundaries and by his outlandish style and lust for life.” It features "sequins…intricate patchwork and vibrant fabrics that convey Elton’s luxurious and regal taste for fashion and life.”[19]

In March 2023, Teddy Fresh announced a collection using the IP of Toho International's Godzilla property. The collection featured various clothing items and a skateboard deck.[20]

In November 2023, Hasbro announced a collaboration between Teddy Fresh and Magic: The Gathering.[21]

References

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  1. ^ a b c Tenbarge, Kat. "Inside the Teddy Fresh pop-up in LA, where hundreds of 'H3 Podcast' fans waited in the heat despite Hila and Ethan Klein canceling their appearance". Insider. Retrieved 2022-03-01.
  2. ^ "h3h3Productions' Hila Klein To Launch 'Teddy Fresh' Apparel Range". Tubefilter. 2017-07-25. Retrieved 2022-03-01.
  3. ^ Phillipp, Charlotte; Esters, Katherine (2023-10-10). "How Hila Klein Does It All: Managing A Massive Brand And Motherhood (Exclusive)". The Messenger. Archived from the original on October 11, 2023. Retrieved 2024-01-26.
  4. ^ a b c d Widjojo, Conchita (2021-11-11). "How Teddy Fresh Finds Inspiration in 'Nostalgia' and Reflects Hila Klein's Personal Style". WWD. Retrieved 2022-03-01.
  5. ^ a b "Teddy Fresh's Hila Klein On Bringing Color & Quality To Streetwear". UPROXX. 2020-10-14. Retrieved 2022-03-01.
  6. ^ "High-end sweatshirts you need for fall". The Post. Retrieved 2022-03-01.
  7. ^ "Teddy Fresh doubles down on pastel-colored outerwear for its February collection • GEEKSPIN". geekspin.co. 2021-02-19. Retrieved 2022-03-01.
  8. ^ "Teddy Fresh, Carebears Try on Streetwear Collab". licenseglobal.com. 2021-01-29. Retrieved 2022-03-01.
  9. ^ Dobrosielski, Chuck (2021-02-02). "This New Drop Brings Care Bears to Streetwear". Sourcing Journal. Retrieved 2022-03-01.
  10. ^ Harris, Margot (2021-09-21). "Beauty guru James Charles accused of stealing clothing designs from YouTubers Ethan and Hila Klein". Business Insider India. Archived from the original on 2023-10-04. Retrieved 2023-10-04.
  11. ^ O'Connor, Florence; Haylock, Zoe (2021-05-12). "A Complete Timeline of the James Charles Allegations and Controversies". Vulture. Archived from the original on 2023-10-04. Retrieved 2023-10-04.
  12. ^ Walfisz, Jonathan; Lince, Tim. "Thomas Cook brand relaunched; 'rip off' Teddy Fresh clash; Lady A legal fight continues – news digest". www.worldtrademarkreview.com. Archived from the original on 2023-10-04. Retrieved 2022-03-27.
  13. ^ "Hila Klein's 'Teddy Fresh' Streetwear Brand Teases SpongeBob SquarePants Collab". Tubefilter. 2020-02-21. Retrieved 2022-03-01.
  14. ^ "Teddy Fresh and Care Bears Release Nostalgic Clothing Collection". HYPEBEAST. 2021-01-28. Retrieved 2022-03-01.
  15. ^ Bobila, Maria (25 January 2021). "Here's Your First Look At Teddy Fresh's Care Bears Collaboration". Nylon. Retrieved 2022-03-01.
  16. ^ "LA Brand Teddy Fresh Collaborates With Care Bear". Ballerstatus.com. 2021-01-28. Retrieved 2022-03-01.
  17. ^ Tenbarge, Kat. "Inside the Teddy Fresh pop-up in LA, where hundreds of 'H3 Podcast' fans waited in the heat despite Hila and Ethan Klein canceling their appearance". Insider. Retrieved 2022-03-18.
  18. ^ Krishnamurthy, Chaitra (2022-02-22). "Teddy Fresh x Elton John collection celebrates singer's iconic looks". HITC. Archived from the original on 2022-02-23. Retrieved 2022-03-01.
  19. ^ "Elton John teams with hot fashion line Teddy Fresh for new collection inspired by his "lust for life"". 2022-02-23. Retrieved 2022-03-18.[permanent dead link‍]
  20. ^ "Teddy Fresh Is Tapping Godzilla For Its Latest Collab Collection". UPROXX. 2023-03-31. Retrieved 2024-01-28.
  21. ^ Media, aNb (2023-11-21). "Hasbro Unveils Epic Teddy Fresh x Magic: the Gathering Collection". aNb Media, Inc. Retrieved 2024-01-28.
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