SnipSnap
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SnipSnap is a mobile coupon app founded in Philadelphia that allows users to take a photograph of a printed coupon in order to find or create a mobile coupon, which can be redeemed in store.
Overview
[edit]The app scans the text, images, logos, and barcodes within a photograph of a coupon in order to parse out all of the structured coupon content dynamically. The app uses some of this information to power features such as expiration-date reminders, location-based notifications (utilizing the store name, as well as the location of the phone), and scanable barcodes.[1]
SnipSnap makes money through both targeted and affiliate offers. Depending on a user’s past habits and SnipSnap’s partnerships, companies, like Babies ‘R Us, can push coupons that look just like any other user-clipped coupon. For every “snip” of one of these coupons that results in an actual purchase, SnipSnap will get a kickback.[2]
According to Mobile Commerce Daily, SnipSnap also works with retailers to manage location-based and "geo-conquesting" campaigns. The company has also begun promoting coupon content outside of its mobile apps, and via third-party social media sites, mobile aps, and ad networks.[3]
Background
[edit]SnipSnap, based in Philadelphia, Pennsylvania, was founded by Ted Mann in September 2011, after Mann left his job at Gannett to start the company. It was incubated at DreamIt Ventures,[4] a startup accelerator program in Philadelphia. It has investors that include venture capital firm MentorTech Ventures, as well as Michael G. Rubin (co-founder of GSI Commerce).[5] The company has raised $1.5 million in seed funding. In November 2013, Valpak announced a partnership to syndicate all of its coupon content to SnipSnap.[6]
Media coverage
[edit]SnipSnap won a MediaPost Appy award for the Best Finance App of 2013,[7] and the award for Best Shopping App of 2013 by About.com.[8] The app was featured on the Katie Couric and Dave Ramsey shows in May 2013.[9][10]
Awards and accolades
[edit]- MediaPost Appy Award for the Best Finance App of 2013[11]
- About.com Best Shopping App of 2013[12]
- TechCrunch Disrupt Finalist[13]
- Winner of Switch 3 Startup demo competition.[14]
References
[edit]- ^ Leanna Lofte (15 May 2012). "SnipSnap Coupon App for iPhone Review". iMoreaccessdate=1 July 2013.
- ^ Yael Borofsky (1 May 2012). "SnipSnap: couponing app has 1,500 downloads in one week, big plans for the future". Technically Philly. Technically Media. Retrieved 1 July 2013.
- ^ Chantal Tode (7 October 2013). "Party City scares up Halloween sales with mobile coupon campaign | Retail Dive". Mobile Commerce Daily. Napean LLC. Retrieved 7 October 2013.
- ^ technical.ly
- ^ Chris Velazco (22 June 2012). "Battlefield Startup SnipSnap Sees Over 1M Coupons Clipped, Locks Up $900K In Funding". TechCrunch. AOL, Inc. Retrieved 1 July 2013.
- ^ "Valpak® Local Coupons Now Add Strength to Crowd-Sourced SnipSnap App". PRNewswire. Limelight Networks. 5 November 2013. Retrieved 5 November 2013.
- ^ "Appy Awards 2013 Winners". Appy Awards 2013. MediaPost. Retrieved 1 July 2013.
- ^ "Readers Choice 2013 Awards". About.com. Retrieved 1 July 2013.
- ^ "Secrets of the Supershoppers". Katie. KAC Productions LLC. 22 May 2013. Retrieved 1 July 2013.
- ^ "5 Couponing Apps to Help You Save Money". DaveRamsey.com. Lampo Licensing, LLC. Retrieved 1 July 2013.
- ^ "MediaPost Appy Award". MediaPost. Retrieved 4 July 2013.
- ^ "About.com Best Shopping App of 2013". About.com. Retrieved 4 July 2013.
- ^ Velazco, Chris (22 May 2012). "TechCrunch Disrupt Finalist". TechCrunch. Retrieved 4 July 2013.
- ^ "SnipSnap Coupon App wins Switch 3 Startup demo competition". couponcodeslady. Retrieved 1 September 2013.