Sela (company)
 | |
| Industry | Entertainment and hospitality |
|---|---|
| Founded | 1997 |
| Headquarters | , Saudi Arabia |
| Owner | Public Investment Fund |
| Website | sela |
Sela (Arabic: صلة) is an entertainment and hospitality company specializing in experiences, events, and destinations in Saudi Arabia.
Since 1997, Sela has expanded from the sports industry in Saudi Arabia into the entertainment, recreational and culture industries. Sela is owned by the Public Investment Fund, the sovereign wealth fund of Saudi Arabia.
The company has developed and managed entertainment and leisure facilities across Saudi Arabia.[1] In 2010 the company acquired a controlling share of New York Cosmos,[2] but later disposed of their stake.[3]
In 2023 Sela became the primary shirt sponsor for the English football team, Newcastle United F.C., who are also majority owned by PIF, in a multi-year deal.[4]
Destinations
[edit]Sela own or manage a number of locations including:
- VIA Riyadh
- Boulevard City
- Boulevard World
- Riyadh Exhibition and Conference Center
- Jeddah Superdome
- Jeddah Yacht Club and Marina
- Jeddah Promenade
Sponsorships
[edit]Football
[edit]
Newcastle United F.C. (2023/24 season onwards)
References
[edit]- ^ "AIG unit wins Best Commercial Project award at Saudi summit". www.tradearabia.com. Retrieved 10 June 2023.
- ^ "New York Cosmos join the MLS in new stadium quest - The Stadium Guide" (in Dutch). Retrieved 10 June 2023.
- ^ Carlisle, Jeff (January 10, 2017). "New York Cosmos sold to Mediacom CEO Rocco Commisso". ESPNFC.com. ESPN. Retrieved May 26, 2017.
- ^ "Saudi firm Sela is Newcastle's new shirt sponsor". BBC Sport. Retrieved 10 June 2023.