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REDMAGIC

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REDMAGIC
Company typeSubsidiary
IndustryConsumer electronics
Founded2018
FounderNubia Technology
Area served
Worldwide
ProductsGaming smartphones, gaming accessories
ParentNubia Technology
Websiteredmagic.gg

REDMAGIC is a Chinese consumer electronics brand headquartered in Shenzhen, Guangdong, specializing in gaming smartphones and related accessories. The brand was launched in 2018 as a sub-brand of Nubia Technology, itself an affiliate of ZTE Corporation. REDMAGIC focuses on developing gaming-oriented smartphones. The brand competes with other gaming phone brands, such as Asus's ROG Phone and Xiaomi's Black Shark.

History

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Founding and early years (2018–2019)

REDMAGIC was established in April 2018 by Nubia Technology to target the gaming smartphone market[1]. Its first device, the REDMAGIC Phone, had a design with RGB lighting and an ergonomic build.

The REDMAGIC Mars was released in early 2019, introducing shoulder triggers and liquid cooling technology.[2] The device received the Best of CES 2019 awards from tech media such as Android Authority, Android Headlines[3] and PCMag[4]

Expansion and innovation (2020–2023)

The REDMAGIC 5G in 2020 was one of the first smartphones in the world to have a 144Hz refresh rate display, an internal cooling fan and 5G connectivity.[5]

The subsequent REDMAGIC 6 series, launched in 2021, is the first smartphone to include a display with a 165Hz refresh rate, as well as an improved cooling fan (up to 18,500 Tr/min instead of 16,000).[6]

By 2023, the REDMAGIC 8 Pro featured Qualcomm's Snapdragon 8 Gen 2 chipset and a 6000mAh battery, highlighting the company's commitment to high performance and extended gaming sessions.[7]

Towards the end of 2023, REDMAGIC unveiled the REDMAGIC 9 Pro, featuring Qualcomm's Snapdragon 8 Gen 3 chipset, a 6,500 mAh battery and the ICE 13 cooling system capable of lowering down the device temperature by up to 18°C.[8]

Latest developments (2024)

In November 2024, REDMAGIC launched the REDMAGIC 10 Pro, a device powered by the Snapdragon 8 Elite processor. It has a 144Hz AMOLED display, customizable shoulder triggers, and an advanced cooling system, ICE-X.[9]

Product lineup

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REDMAGIC smartphones are designed with gaming features, including shoulder triggers, cooling systems, and high-refresh-rate displays.

Flagship smartphones

  • REDMAGIC (2018): The brand's debut device, featuring RGB lighting and a cooling system.
  • REDMAGIC Mars (2019): The device features gaming shoulder triggers.[10]
  • REDMAGIC 3 Series (2019): The device introduced an active cooling fan and liquid cooling technology with a 90Hz refresh rate.[11]
  • REDMAGIC 5G (2020): the device features a 144Hz refresh rate display.[12]
  • REDMAGIC 6 Series (2021): The device featured a 165Hz refresh rate display.[13]
  • REDMAGIC 7 Series: This devices includes a display with under display technology. [14]
  • REDMAGIC 8 Pro (2023): It is equipped with Snapdragon 8 Gen 2 and a 6000mAh battery.[15]
  • REDMAGIC 10 Pro (2024): The latest flagship with Snapdragon 8 Elite, 144Hz AMOLED display, and a 7050 mAh battery.

Gaming Laptops & Tablets

  • In August 2024, REDMAGIC introduced its new gaming laptop, the REDMAGIC Titan 16 Pro.[16]
  • In October 2024, the company launched a new gaming tablet, the Nova Tablet. Powered by Qualcomm Snapdragon 8 Gen 3 chipset, the Nova Tablet boasts a 10.9-inch 144Hz IPS LCD display and a 10,100 mAh battery. [17]

Accessories

REDMAGIC offers a range of gaming accessories, including:

  • Cooling fans
  • Gaming docks
  • Gaming earbuds

Market and reception

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REDMAGIC's products have been noted for their competitive pricing and gaming-focused innovations. However, reviews often note trade-offs in non-gaming features, such as camera performance and software updates, compared to mainstream flagship smartphones.[18]

The REDMAGIC 10 Pro, in particular, has drawn attention for offering flagship-level gaming performance at a lower price than competitors like the ASUS ROG Phone 9 and Black Shark 6.[19]

See also

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References

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  1. ^ Valiyathara, Anvinraj (11 April 2018). "Nubia's Red Magic Gaming Brand Officially Launched; First Gaming Phone Pegged to Debut This Month". Gizmochina. Retrieved 29 January 2025.
  2. ^ "Red Magic Mars: Gaming features explained". Android Authority. 15 February 2019. Retrieved 3 December 2024.
  3. ^ Lucic, Kristijan (14 January 2019). "Best Of CES 2019: Nubia Red Magic Mars". Android Headlines. Retrieved 29 January 2025.
  4. ^ "The Best of CES 2019". PCMAG. 10 January 2019. Retrieved 29 January 2025.
  5. ^ published, Samuel Horti (18 June 2020). "Nubia Red Magic 5G review". TechRadar. Retrieved 29 January 2025.
  6. ^ published, Tom Bedford (9 April 2021). "Nubia Red Magic 6 review". TechRadar. Retrieved 29 January 2025.
  7. ^ "ZTE nubia Red Magic 8 Pro - Full phone specifications". www.gsmarena.com. Retrieved 29 January 2025.
  8. ^ "Redmagic 9 Pro launches internationally, bringing Snapdragon 8 Gen 3 to mobile gamers". www.hardwarezone.com.sg. Retrieved 29 January 2025.
  9. ^ Lucic, Kristijan (13 November 2024). "RedMagic 10 Pro series is here: Snapdragon 8 Elite, 144Hz display, 7,050mAh battery". Android Headlines. Retrieved 29 January 2025.
  10. ^ Android Authority (15 February 2019). Red Magic Mars Review - More Power for Your Buck Than the Pocophone?. Retrieved 29 January 2025 – via YouTube.
  11. ^ Frumusanu, Andrei. "The Nubia Red Magic 3 Review: A 90Hz Gaming Phone With Active Cooling". www.anandtech.com. Retrieved 29 January 2025.
  12. ^ "Nubia RedMagic 5G review: world's first 144 Hz smartphone display". nextpit. 23 April 2020. Retrieved 29 January 2025.
  13. ^ updated, Derrek Lee last (4 March 2021). "The Nubia RedMagic 6 Series touts a stellar 165Hz display and 120W charging". Android Central. Retrieved 29 January 2025.
  14. ^ "REDMAGIC 7 launched globally: This gaming phone has all the cooling solutions". Android Authority. 22 February 2022. Retrieved 29 January 2025.
  15. ^ Mehrotra, Pranob (16 January 2023). "The Red Magic 8 Pro is a $650 gaming smartphone with the Snapdragon 8 Gen 2". XDA. Retrieved 29 January 2025.
  16. ^ Vlad. "Red Magic Titan 16 Pro laptop launches internationally". GSMArena.com. Retrieved 29 January 2025.
  17. ^ published, Jon Mundy (31 October 2024). "Nubia Red Magic Nova Tablet review: a rapid but somewhat unrefined gaming tablet". TechRadar. Retrieved 29 January 2025.
  18. ^ published, Richard Priday (16 January 2023). "RedMagic 8 Pro review: The first great gaming phone of 2023". Tom's Guide. Retrieved 29 January 2025.
  19. ^ Hill, Simon (16 January 2025). "Nubia's Redmagic 10 Pro Offers a Great Screen but Little Else". WIRED. Retrieved 30 January 2025.
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