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Maxus

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This article is about the commercial and passenger vehicle brand. For the media agency, see Maxus (media agency). For the sounding rocket, see Maxus (rocket).
SAIC Maxus Automotive Co., Ltd.
Company typeSubsidiary
IndustryAutomotive
FoundedMarch 2011; 13 years ago (March 2011)
HeadquartersShanghai, China
Area served
Worldwide
ProductsAutomobiles
Brands
  • Maxus
  • LDV (Australia and New Zealand)
ParentSAIC Motor
Websitesaicmaxus.com
Maxus
Simplified Chinese上汽大通汽车有限公司
Traditional Chinese上汽大通汽車有限公司
Literal meaningShanghai Automotive "Great Transportation" Automobile Co., Ltd.
Transcriptions
Standard Mandarin
Hanyu PinyinShàngqì dàtōng qìchē yǒuxiàn gōngsī
Abbreviation
Simplified Chinese上汽大通
Traditional Chinese上汽大通
Literal meaningShanghai Automotive "Great Transportation"
Transcriptions
Standard Mandarin
Hanyu PinyinShàngqì dàtōng

SAIC Maxus Automotive Co., Ltd. trading as Maxus (LDV in Australia and New Zealand) and sometimes known by the pinyin transcription of its Chinese name, Datong (大通) is a Chinese vehicle brand. Currently, it is a commercial and passenger vehicle manufacturer being a wholly owned subsidiary of SAIC Motor,[1][2] which owns other brands such as MG and Roewe.

Name

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The brand Maxus originates from the LDV Maxus model of the defunct British commercial vehicle manufacturer LDV Group, following the acquisition of LDV's intellectual property by SAIC in 2010.[1] The LDV brand continues to be used in Australia and New Zealand, while in the UK and Ireland, LDV was rebranded to Maxus in 2020.[3]

History

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The first Maxus product, the V80 van, was unveiled at the Auto Shanghai motor show in April 2011.[4] In the same month SAIC signed an agreement appointing the Malaysia-based WestStar group as the official distributor of the V80 for the Asia Pacific region.[5][6] The inauguration ceremony of the V80 was held in Shanghai on 29 June 2011.[7] The sale of Maxus vehicles in Australasia began in 2012, with distribution by the Australia-based WMC Group.[8] In September 2013 it was announced that Maxus vehicles would be sold in Thailand starting in 2014, as part of a deal between SAIC and SAIC Motor-CP Co.[9][10]

Since April 2013, Kauffman Group-subsidiary Andes Motor is the official distributor of the Maxus brand for Chile. Chile became the first foreign market to sell the T60 pick up truck in July 2017, where it has become a complete success, becoming in just a year the 10th most sold pick up truck in Chile, outpacing all Chinese competitors according to the National Automotive Association of Chile and prompting Andes Motor to expand its Maxus dealership network around the country.[11][12][13]

In October 2013, Maxus was introduced to Saudi Arabia via Haji Husein Alireza & Co. Ltd.[14]

Maxus's second production model, the G10 MPV, went on sale in China in March 2014.[15] In the same month, Maxus was introduced to Iran, Syria and the UAE.[16]

On December 14, 2015, Maxus was launched officially in Hong Kong with the V80 and the G10 being sold in cooperation with the Inchcape Group.[17] The brand was launched in Singapore on December 17, 2015, in conjunction with Cycle & Carriage as the official distributor, which was also the official vehicle sponsor for the 8th ASEAN Para Games 2015 event.[18]

On October 2, 2018, Ayala Corporation announced that AC Motors is the official distributor of Maxus vehicles in the Philippines.[19]

On 6 November 2023, SAIC Maxus officially unveiled its new light bus brand, "Xintu".

Products

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See also: List of SAIC vehicles

Current

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The current Maxus range comprises the following models:[20]

D series (SUVs)

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G series (MPVs)

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T series (pick-up trucks)

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V series (Vans)

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  • Maxus Dana V1 (2023–present)
    • Maxus Dana M1, passenger variant of Dana V1 (2023–present)
  • Maxus EV30 (2018–present)
  • Maxus V70 (2022–present)
    • Maxus EV70, electric variant of V70 (2023–present)
  • Maxus V80 (2011–present)
    • Maxus RV80, RV based on V80 (2016–present)
    • Maxus EV80, electric variant of V80 (2014–present)
    • Maxus FCV80, extended variant of V80
    • Maxus SV62 V80 chassis
  • Maxus V90 (2019–present)

RVs

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  • Maxus V100, based on the V90
  • Maxus V80
  • Maxus H90, based on the Iveco Daily Ousheng
  • Maxus T90

Former

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Concepts

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See also

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References

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  1. ^ a b "SAIC launched new brand Maxus for vans". China Car Times. 3 March 2011. Archived from the original on 22 July 2011. Retrieved 3 July 2011.
  2. ^ "SAIC plans to sell MAXUS van globally in H2". Reuters.com. 1 March 2011. Retrieved 3 July 2011.
  3. ^ Roberts, Gareth. "LDV announces Maxus rebrand". www.fleetnews.co.uk. Retrieved 2024-10-27.
  4. ^ Lee, Carmen (15 April 2011). "SAIC to bring resurrected MAXUS at Auto Shanghai 2011". Gasgoo. Retrieved 2011-12-14.
  5. ^ "WestStar to distribute SAIC's Maxus van". Business Times. 5 April 2011. Archived from the original on 25 September 2011. Retrieved 3 July 2011.
  6. ^ "WESTSTAR ALL NEW MAXUS V80 LAUNCHED AT PRESTIGIOUS AUTO SHANGHAI 2011" (PDF). Weststar.com.my. Retrieved 3 August 2018.
  7. ^ "SAIC sold over 2m vehicles since start of year, halfway towards fulfilling yearly target". Gasgoo. 30 June 2011. Retrieved 3 July 2011.
  8. ^ "SAIC Maxus And JAC Trucks: China's Big Carmakers Heading To Australia". The Motor Report. 19 March 2012. Retrieved 15 April 2012.
  9. ^ "SAIC to sell Maxus van in Thailand". Bangkok Post. 17 September 2013. Retrieved 1 December 2013.
  10. ^ "SAIC to export vans to Thailand". ECNS. 8 October 2013. Retrieved 1 December 2013.
  11. ^ "Los éxitos de Maxus hacen que expanda su red de concesionarios". Publimetro Chile. 4 April 2018. Retrieved 25 February 2019.
  12. ^ "Este es el ranking final de los autos más vendidos en Chile en 2018". La Tercera. 8 February 2019. Retrieved 25 February 2019.
  13. ^ "MAXUS entrega 300 vehículos a Chile". People's Daily. 14 November 2017. Retrieved 25 February 2019.
  14. ^ "HHA introduces new Chinese Maxus brand in Kingdom". Arabnews.com. 6 October 2013. Retrieved 3 August 2018.
  15. ^ "Maxus G10 MPV hits the China car market". China Auto Web. 3 March 2014. Retrieved 4 March 2014.
  16. ^ "SAIC MOTOR". Saicmotor.com. Retrieved 3 August 2018.
  17. ^ "SAIC MOTOR". Saicmotor.com. Retrieved 3 August 2018.
  18. ^ "Cycle & Carriage launches its newly acquired brand Maxus".
  19. ^ "Ayala Corporation is Now the Official Distributor of Maxus Cars".
  20. ^ "上汽大通 SAIC MAXUS". Saicmaxus.com. Retrieved 3 August 2018.

Further reading

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