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MEDICA Trade Fair

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MEDICA
MEDICA 2021
StatusActive
GenreTrade fair
FrequencyAnnually
Location(s)Düsseldorf, Germany
Inaugurated1969
Most recentNovember 2024
Organised byMesse Düsseldorf
Websitewww.medica-tradefair.com

MEDICA is a trade fair for medical technology, medical products, electromedicine, laboratory technology and diagnostics.[1] It is held annually in November in Düsseldorf, Germany.[2] The fair was founded in 1969 as "Diagnostikwoche" in Karlsruhe and received its current name in 1974. Medica serves as a platform for the exchange of knowledge and the presentation of new technologies in the healthcare sector.[3][4]

History

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Early years

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Medica was launched in 1969 as the Diagnostics Week[5] in Karlsruhe, Germany, with 135 exhibitors and 2,500 square meters of exhibition space. In 1972, the exhibition moved to Düsseldorf, where it has been held annually ever since. In 1974 the fair was renamed Medica. It was originally conceived as a trade event for a national audience, focusing on medical technology and diagnostic equipment.

Internationalization

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In the 1980s, Medica began to attract more exhibitors and visitors from different countries. This development was supported by targeted marketing measures and the increasing internationalization of the medical technology industry. By the 1990s, Medica had established itself as a global trade fair. Today, more than 70% of the exhibitors come from abroad.

Profile update

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Medica's profile has evolved in line with technological developments in the healthcare sector.[6] Since the 1990s, the exhibition has included additional themes such as digital health, medical IT solutions and telemedicine.[7][8] New event formats have also been introduced in response to digital advances.

Recent developments

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More recently, topics such as artificial intelligence, robotics, telemedicine and sustainability have been increasingly integrated.[9] At Medica 2017, for example, a smart plaster was presented that monitors the wound healing process and transmits it to a smartphone app. Devices such as 3D goggles for the operating room and headphones to combat depression were also presented. In 2023, more than 5,100 companies participated in Medica.[10]

Concept

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Subjects and focus areas

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Medica covers various subject areas,[11][12][13] which are presented in different experience areas ("Erlebniswelten"),[14] including laboratory technology and diagnostics, medical technology, electromedicine and consumables. In addition, technologies for physiotherapy and orthopedics are presented. Another area is dedicated to IT systems and digital solutions that address the ongoing digitalization of healthcare.[15][16]

Specialist forums such as the Medica Innovation Forum provide a platform for exchanging views on the latest developments in medical information technology, including topics such as electronic patient records, IT security and data management.[17] The forums include expert presentations, panel discussions and networking opportunities.

Exhibitors and visitors

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Each year, Medica attracts professionals from various sectors of the healthcare industry, including medical technicians, IT specialists, physicians and hospital managers.[18][19] Approximately 5,100 exhibitors from over 70 countries showcase their products and services. The exhibition attracts around 80,000 trade visitors, the majority of whom come from abroad.[20]

Other portfolio

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Compamed, a trade fair for medical technology suppliers, takes place at the same time as Medica. More than 700 exhibitors present their solutions for medical technology production, including components and manufacturing processes.[21] In addition to the main events, Medica offers lectures, workshops and seminars on current topics. The exhibition agenda includes numerous program items, including specialized forums on specific aspects of the healthcare sector.

An annual competition for start-up companies is organized as part of Medica.[22] Teams of developers present solutions for digitally networked healthcare.

Notes and references

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  1. ^ "40 Jahre Medica – immer am Puls der Zeit", Ärzte Zeitung (in German), November 18, 2009, retrieved October 9, 2024
  2. ^ Reimann, Uwe (November 21, 2009), "Medica: Gäste aus aller Welt", Rheinische Post (in German)
  3. ^ Rasch, Ute (November 14, 2022), "Die Medica zeigt die neuesten Entwicklungen in der Medizin.", Westdeutsche Zeitung (in German), p. 15
  4. ^ Telgheder, Maike (September 19, 2013), "Im Dienste der Gesundheit: Immer mehr Messen entdecken die Themen Wellness und Medizin. Die alternde Gesellschaft verändert die Nachfrage.", Handelsblatt (in German), p. 20
  5. ^ "Medizinfachmesse Medica ist in Düsseldorf gestartet.", Rheinische Post (in German), p. 11, November 15, 2022
  6. ^ "40 Years of Medica", Healthcare in Europe, MGO Fachverlage, retrieved October 9, 2024
  7. ^ "MEDICA Health IT Forum 2023 to Highlight General Digitalization Trends", LabMedica International, October 13, 2023, retrieved October 9, 2024
  8. ^ Telgheder, Maike (September 19, 2013), "Trends in der Medizintechnik: Smarte OP und intelligente Gelenke", Handelsblatt (in German), p. 20
  9. ^ Hillienhof, Arne (2008), "Medica 2008 – 40 Jahre Medica: Innovationen aus 60 Ländern", Deutsches Ärzteblatt (in German), retrieved October 9, 2024
  10. ^ "Medica 2023: Düsseldorf at the Centre of the Global Healthcare Industry", Healthcare in Europe, MGO Fachverlage, retrieved October 9, 2024
  11. ^ "Definition: Was ist die Medica?", Healthcare Digital (in German), Vogel Communications, December 1, 2023, retrieved October 9, 2024
  12. ^ Ünlü, Semiha (March 4, 2023), "Messe lockt immer mehr Medizin-Kongresse an.", Westdeutsche Zeitung (in German), p. 20
  13. ^ Wolf, Tanja (November 18, 2009), "Die Medica ist gesund und stabil.", Westdeutsche Zeitung (in German)
  14. ^ "Medica 2024: Neue Struktur bringt Programm und Fachmesse näher zusammen.", Healthcare in Europe (in German), MGO Fachverlage, retrieved October 9, 2024
  15. ^ Bartz, Torsten (November 22, 2004), "Medica im Zeichen der Karte: Die Welt der Medizintechnik trifft sich in Düsseldorf.", Handelsblatt (Journal Mittelstand) (in German), p. 3
  16. ^ "Messeschwerpunkte", Medica (in German), Messe Düsseldorf, retrieved October 9, 2024
  17. ^ Medica Innovation Forum (in German), retrieved October 9, 2024
  18. ^ "Medica gestartet: 3000 Unternehmen zeigen Produkte", Welt (in German), November 15, 2021, retrieved October 9, 2024
  19. ^ "Medica: Mehr als 30.000 Besucher bei Medica erwartet.", Zeit (in German), November 11, 2021, retrieved October 9, 2024
  20. ^ "Medica profitiert von chinesischen Ausstellern.", Handelsblatt (in German), p. 15, November 19, 2004
  21. ^ "Mediziner strömen an den Rhein", Handelsblatt (in German), p. 22, November 14, 1997
  22. ^ "Startrampe für Start-ups", Rheinische Post (in German), p. 70, September 8, 2018
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