Kevin Morley
Kevin Thomas Morley (born May 1950), is a Liverpool born businessman, known for being the former managing director, sales and marketing of the former Rover Group.[1]
Holding an MSc from the University of Surrey and Master of Business Administration from Aston University,[2] Morley joined Ford UK in 1977, and during a nine-year career achieved 11 promotions.[3]
Morley joined the Austin Rover Group in 1986 as marketing director under Canadian Graham Day,[4] where his first project was the Rover 200 Mk2/R8 in 1989. Morley was appointed managing director, sales and marketing of the Rover Car Group five years later, the company had a turnover of £3.2 billion and a staff of 1100.[3] In 1991, Morley appeared in Rowan Atkinson's mockumentary, The Driven Man, speaking about the relationship people have with the car as a construct.[5]
After leaving Rover in 1992, Morley set up Kevin Morley Marketing, whose sole client was Rover Group. Having described the motor marketing as a "bunch of expensive lunch-bandits," in 1995 Morley sold the company to Lintas.[6]
Morley has been a director of dfs Plc, Flying Flowers, Jacobs Holdings; and founding member of the Advisory Board of Jon Moulton's Venture Capital company Alchemy Partners.[3]
Morley is a Chairman of several private companies, and Senior non-executive director of Stadium Group.He became chairman and head of Young Driver in 2009 and appeared both on the television and radio promoting it.
[3] Morley is Honorary Professor of Business Studies at University of Warwick.[7]
In March 2009, Morley appeared on Channel 4's reality television show Secret Millionaire, where working as a volunteer among community projects in Haringey, North London, he donated £250,000.[8]
Married with two children, Morley and his family live in Slinfold, Horsham. His cars include a Ferrari 599 GTB.
References
[edit]- ^ "Kevin Thomas MORLEY personal appointments - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 8 January 2025.
- ^ "Kevin Morley". University of Warwick. Retrieved 22 March 2009.
- ^ a b c d "Kevin Morley". speakers.co.uk. Retrieved 22 March 2009.
- ^ "Kevin Morley". ifabonus.co.uk. Retrieved 22 March 2009.
- ^ Archive Oddball (15 September 2019). The Driven Man. Retrieved 8 January 2025 – via YouTube.
- ^ "Rover's linchpin contemplates life without Kevin". Campaign. 9 June 1995. Retrieved 22 March 2009.
- ^ "Rover's Return". Daily Mirror. 18 July 2006. Retrieved 22 March 2009.
- ^ "Secret Millionaire". unrealitytv.co.uk. Archived from the original on 27 March 2009. Retrieved 23 March 2009.
External links
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