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Burley-Sekem
Company typePrivate
IndustrySports equipment
Founded1985; 39 years ago (1985) (merger)
FounderJoe Burley
HeadquartersPerth, Australia
ProductsAustralian footballs, cricket balls, sportswear
Websitesekem.com.au

Burley-Sekem Pty Ltd is an Australian sports equipment manufacturing company. It was formed in 1985 from the merger of "Burley Sports Pty Ltd" (an Australian footballs and cricket balls manufacturer, established in 1907), and "Sekem Pty Ltd." (a sportswear and school uniform manufacturer founded in 1923). The company has since merged with Kookaburra Sport.[1]

The company produces equipment and goods for clubs and teams of diverse sports, such as Australian rules football, rugby, cricket and soccer, having also endorsed several major leagues.

History

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Burley

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The "Burley Football Company" was started in 1906 by carpenter and former tanner's apprentice, Joe Burley, who was requested to make a ball that "kept its shape" for the Western Australian Football Association (WAFA). Previously, rugby balls had been used for the sport, but these were easily worn and prone to changing shape from a prolate spheroid to a sphere by the completion of matches.[2] Burley's ball was first tried in a WAFA game between East Fremantle and West Perth in June 1906, and gained popularity amongst players, leading to it being exclusively used by the WAFL from 1921, a practice which continues to this day. The ball was introduced to the South Australian National Football League (SANFL) in the 1920s, and is the official ball.[3] Along with the Sherrin, the Burley football was declared the official football of the Australian National Football Council (ANFC). The Burley was also used in interstate and carnival matches featuring Western Australia.[4]

Sekem

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Sekem commenced operations in 1923 as a sock manufacturing business. The business survived the Great Depression and the Second World War, expanding into sportswear, swimwear and school uniforms, become Australia's largest manufacturer of school uniforms by the 1970s.[5]

Products

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Burley-Sekem is best known for its manufacture of Burley footballs, which are used and endorsed by the West Australian Football League.[6] In Western Australia, particularly, the ball is considered almost ubiquitous.[7]

Burley-Sekem is responsible for the production of licensed AFL, NRL, WAFL, Wallabies, All Blacks, Super Rugby, Socceroos and A-League sports clothing,[8] and also produces Dukes Cricket Balls and Burley Indoor Cricket Balls.[9][10]

In November 2020, the Fremantle Football Club announced that Burley-Sekem would supply their playing guernseys and other apparel for the 2021 AFL season and onwards.[11]

See also

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References

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  1. ^ "BOOST FOR AUSTRALIAN SPORTING GOODS INDUSTRY WITH KOOKABURRA SPORT AND BURLEY-SEKEM TO MERGE". Kookaburra Sport. Retrieved 24 June 2023.
  2. ^ "ROMANCE OF A FOOTBALL." – Western Mail. Published Thursday, 8 August 1946. Retrieved from Trove, 29 September 2011.
  3. ^ "Burley". Burley Sekem. 2008. Retrieved 26 February 2013.
  4. ^ THE "BURLEY" BALL – Western Mail. Published Thursday, 16 March 1939. Retrieved from Trove, 29 September 2011.
  5. ^ Sekem – sekem.com.au. Retrieved 29 September 2011.
  6. ^ "Burley Sekem Tradition Continues in WA Footy". West Australian Football Commission. Retrieved 2 April 2024.
  7. ^ "A SUCCESSFUL W.A. INDUSTRY" – The Sunday Times. Published Saturday, 19 July 1908. Retrieved from Trove, 29 September 2011.
  8. ^ Index Archived 22 August 2011 at the Wayback Machine – sekem.com.au. Retrieved 29 September 2011.
  9. ^ Dukes Cricket Balls Archived 22 August 2011 at the Wayback Machine – sekem.com.au. Retrieved 29 September 2011.
  10. ^ Burley Indoor Cricket Balls – sekem.com.au. Retrieved 29 September 2011.
  11. ^ "Looking good in local! Freo unite with Burley Sekem". www.fremantlefc.com.au. Retrieved 21 December 2020.
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