Jordan's IMAX
The Jordan's IMAX theaters, also known as the Sunbrella IMAX theaters for sponsorship purposes, are two IMAX theaters located in Jordan's Furniture stores in Natick and Reading, Massachusetts.
History
[edit]The IMAX theater in Natick, Massachusetts, opened in August 2002. It features a screen that measures 76 by 55 feet (23 by 17 m), 12,000 watt sound, 279 Tempur-Pedic seats, and digitally remastered Hollywood films.
After the success of the theater in Natick, the company opened their second theater in October 2004 in Reading, Massachusetts, with a seating capacity of 500.[1] The Reading screen measures 80 by 60 feet (24 by 18 m).
In September 2012, both theaters removed their 15/70 Film projectors and replaced them with digital projectors.[2] In September 2015, Reading theater was upgraded to an IMAX with Laser,[3] which uses a "dual 4K laser projection system".[4]
After closing in March 2020 due to the COVID-19 pandemic, the theaters reopened two years later on May 27, 2022, for the release of Top Gun: Maverick.
Sponsorship
[edit]The theaters were originally sponsored by Verizon Communications. In April 2011, the sponsorship with Verizon ended, and Tempur-Pedic took over the naming rights.[5] In October 2014, fabric brand Sunbrella was named the new sponsor.[6]
References
[edit]- ^ "US Theatre". lfexaminer.com. LF examiner. 9 May 2012. Retrieved 16 May 2012.
- ^ "IMAX Theaters upgrading to digital format". News & Events. Jordan's Furniture. September 2012. Retrieved 30 September 2012.
- ^ "Purchase tickets for IMAX movies at Jordan's Furniture in Natick and Reading, Massachusetts". Jordans.com. 18 September 2015. Retrieved 18 September 2015.
- ^ "Reading Theater CLOSED". Jordans.com. 15 September 2015. Archived from the original on 11 September 2015. Retrieved 15 September 2015.
- ^ "JORDAN'S FURNITURE ANNOUNCES TEMPUR-PEDIC® IMAX® 3D THEATER". PRNewswire. 5 April 2011. Retrieved 30 September 2012.
- ^ "Sunbrella named sponsor of Jordan's Furniture IMAX theaters". casualliving.com. October 8, 2014. Retrieved September 15, 2015.
External links
[edit]- Official website
- Natick location 42°17′42″N 71°23′49″W / 42.2950°N 71.3969°W
- Reading location 42°31′13″N 71°05′23″W / 42.5202°N 71.0896°W
