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Hoorae Media
FormerlyIssa Rae Productions (2011–20)
Company typePrivate
IndustryEntertainment
PredecessorIssa Rae Productions
FoundedSeptember 2020; 4 years ago (2020-09) in Inglewood, California, U.S.
FounderIssa Rae
Headquarters
Inglewood, California
,
U.S.
Key people
  • Sara Rastogi
  • Montrel McKay
ProductsMotion pictures
Television programs
Audio content
Services
OwnerIssa Rae (CEO)
Number of employees
23[1] (2021)
Websitewww.issarae.com

Hoorae Media (pronounced "hooray"),[1] also known as Hoorae, is an American independent media production company formed in September 2020 by Issa Rae. Formerly known as Issa Rae Productions, Hoorae launched as an umbrella banner to consolidate her various film, television, and digital content companies. Insecure, A Black Lady Sketch Show, and Rap Sh!t, were produced by Hoorae with HBO. Upcoming productions include the television adaptation of the novel The Vanishing Half by Brit Bennett, and the film Sinkhole, produced with Monkeypaw Productions and Universal Pictures.[2]

History

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In September 2020 Issa Rae launched Hoorae, a media company and umbrella banner to consolidate film and TV projects from Issa Rae Productions and her other media projects.[2] Hoorae comprises a film and television division, Raedio audio content (launched in 2019), ColorCreative management, and digital brands.[3][2] In March 2021 Rae signed a five-year $40 million deal that gives exclusive television rights to HBO, HBO Max, and Warner Bros., and a first-look deal to WarnerMedia brands for any film projects.[1]

The company promoted Sara Rastogi to senior vice president. Rae is the chief executive officer and Montrel McKay is the president of Hoorae film and TV.[2] In 2019 the company, then known as Issa Rae Productions, opened an office in Inglewood, California.[4] Hoorae has 23 employees as of March 2021.[1]

Filmography

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Television

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Year(s) Title Co-producers Network
2016–2021 Insecure[2] Penny For Your Thoughts Entertainment, 3 Arts Entertainment and HBO Entertainment HBO
2019–2023 A Black Lady Sketch Show[2] For Better or Words Inc., 3 Arts Entertainment, Jax Media and HBO Entertainment
2021–2022 Sweet Life: Los Angeles[5] Main Event Media and Morning Dew Pictures HBO Max
2022–2023 Rap Sh!t[2] District 8 Productions and 3 Arts Entertainment HBO Max (season 1)
Max (season 2)
2023–present Project Greenlight: A New Generation[6] 3 Arts Entertainment, Miramax Television and Alfred Street Industries Max
TBA Tre Cnt[2] HBO Entertainment HBO
Seen & Heard[2]
The Vanishing Half[7]
Nice White Parents[7]
Untitled scripted series with Mark Phillips[7] N/A Max
The Gang's All Queer: The Lives of Gay Gang Members[8] 3 Arts Entertainment and HBO Entertainment HBO

Film

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Year Title Co-producers Distributor
2025 One of Them Days[9] TriStar Pictures, MACRO, Color Creative, Big Boss Sony Pictures Releasing
TBA Perfect Strangers[2] Spyglass Media Group, Eagle Pictures and 3 Marys Entertainment TBA
Ghost in the Machine[2] Heyday Films Netflix
Sinkhole[2] Monkeypaw Productions Universal Pictures
Juju[10] La La Anthony

References

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  1. ^ a b c d Jackson, Angelique (2021-03-24). "Issa Rae's Next Chapter: How 'Insecure' Creator Is Becoming a Media Mogul With Production Banner Hoorae". Variety. Retrieved 2021-06-03.
  2. ^ a b c d e f g h i j k l McNary, Dave (2020-09-30). "Issa Rae Launches Hoorae Production Company for Film, TV, Digital (EXCLUSIVE)". Variety. Retrieved 2021-06-03.
  3. ^ Spanos, Brittany (2021-04-15). "Issa Rae Can't Stop, Won't Stop". Rolling Stone. Retrieved 2021-06-03.
  4. ^ Mims, Taylor (2020-02-13). "From TV to Music Mogul: How Issa Rae Is Giving Artists A Leg Up". Billboard. Retrieved 2021-06-03.
  5. ^ Petski, Denise (2021-05-18). "HBO Max Orders 'Sweet Life: Los Angeles' Reality Series From Issa Rae". Deadline. Retrieved 2021-06-03.
  6. ^ Petski, Denise (2021-05-18). "'Project Greenlight' Revival From Issa Rae Gets Series Order At HBO Max". Deadline. Retrieved 2021-06-03.
  7. ^ a b c Petski, Denise (2021-03-24). "Issa Rae Inks Big Overall TV & Film Deal With WarnerMedia". Deadline. Retrieved 2021-06-03.
  8. ^ Goldberg, Lesley (2021-06-10). "Jaboukie Young-White Adapting 'Gang's All Queer' for HBO, Issa Rae". The Hollywood Reporter. Retrieved 2021-06-11.
  9. ^ Dunn, Jack (24 October 2024). "'One of Them Days' Trailer: Keke Palmer and SZA, in Her Acting Debut, Do Anything to Make Rent Money in R-Rated Buddy Comedy". Variety. Retrieved 4 October 2024.
  10. ^ Patten, Dominic (2020-12-08). "Issa Rae & La La Anthony To Produce Horror Comedy 'Juju' At Universal; Angelica Nwandu To Pen, Thembi Banks To Direct". Deadline. Retrieved 2021-06-03.
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