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Infinite Discs
Company typePrivate
IndustryDisc golf equipment
Founded2012 (12 years ago) (2012) in Logan, Utah, United States
HeadquartersLogan, Utah, United States
Number of locations
3 stores (2020)
Key people
Alan Barker, president
ProductsDisc golf equipment, mobile app, course directory
Revenue2,840,000 ±10000 United States dollar (2020) Edit this on Wikidata
Number of employees
16 (2020) Edit this on Wikidata
WebsiteOfficial website Edit this at Wikidata
Footnotes / references
[1][2]

Infinite Discs is an American disc golf equipment retail company based in Logan, Utah.[3] The company also maintains a disc golf scorekeeping app, a course directory, a round tracking website, and a line of discs.

History

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The company was founded by amateur disc golfer Alan Barker on October 15, 2012 in Logan, Utah.[4] Barker was initially making real estate websites, until one of his employees introduced him to disc golf.[5] They later created Disc Golf Reviewer, a review blog with Amazon and eBay affiliate links. To grow beyond affiliate marketing, Barker looked into ways to better monetize his blog. He considered striking a partnership with Altitude Disc Golf, a local Utah disc golf retailer, but the company was going out of business. He offered to buy it out, but eventually launched Infinite Discs.[6]

Company overview

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Infinite Discs is one of the largest disc golf retailers in the United States,[7] with three brick-and-mortar locations (in Logan, Utah, in Pocatello, Idaho, and in St. George, Utah) and an online store with 50,000 discs in stock.[8]

Infinite Tournaments

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Infinite Tournaments is an online platform for running tournaments, raising funds, and providing player ratings.[9] The platform is notably used by the Next Gen Tour.[10]

Infinite Discs Line

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In early 2018, Infinite Discs released a line of disc golf discs manufactured by Innova Champion Discs in the United States. The molds follow an Ancient Egyptian-themed naming pattern. Later in 2020 Infinite Discs Released a follow-up line of disc molds following a naming pattern of Pre-Columbian era civilizations of Central and South America. Infinite discs are sold exclusively by Infinite Discs in both sets and individually.[5] In 2020, Infinite Discs was the 6th most popular brand of discs among Utahn players, after Innova, Discraft, and trilogy brands (Dynamic Discs, Latitude 64°, and Westside).[11]

Infinite Discs Molds as of June 2020[12]
Distance Drivers Fairway Drivers Midrange Putt and Approach
Emperor Centurion Anubis Myth
Pharaoh Exodus Chariot Scarab
Slab Scepter Ra Tomb
Aztec* Sphinx Inca* Cohort
Maya* Ruin
Alpaca*

State of Disc Golf Survey

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Since at least 2014, Infinite Discs has been publishing the State of Disc Golf Survey, a yearly account of the state of the disc golf industry.[13][14] Data collected from the survey plays an important role in assessing the growth of the sport in terms of market trends and consumer habits.[15]

Sponsorships

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Events

In 2019, Infinite Discs Idaho sponsored a Fourth of July disc golf event in Pocatello.[16][17] Infinite Discs is one of the primary sponsors of the Cache Valley Disc Golf Club.[18] Since 2020, it is the official vendor of the Ledgestone Insurance Open.[19]

Players

In 2020, Infinite Discs sponsored 108 American disc golf players from 35 states.[20]

  •   Boston Abbinett
  •   Richard Alexander
  •   Jebediah Anderson
  •   Ryan Anderson
  •   Zoe AnDyke
  •   Taylor Aubuchon
  •   Mikey Barringer
  •   Allen Bassett
  •   Brian Bassett
  •   Cameron Beck
  •   David Bernfeld
  •   Shannon Berryhill
  •   Chris Blanchard
  •   Dallin Blanchard
  •   Garen Blanchard
  •   Koy Blanchard
  •   Ryan Blankenship
  •   Michael Brown
  •   Patrick Brown
  •   Dalton Burrup
  •   Kaleb Caplin
  •   Colby Christophersen
  •   Jason Connatser
  •   Jack Conville
  •   Alan Cooper
  •   Austin Couch
  •   Paul Coulam
  •   Taylor Coulam
  •   Joshua Daves Martin
  •   Seth Dey
  •   Jody Dixon
  •   Travis Dunnell
  •   Alec Falzone
  •   David Feldberg
  •   Ryan Flahive
  •   Mason Foltz
  •   Austin Fonk
  •   Drew Gibson
  •   Justin Gilbert
  •   Kevan Greunke
  •   Jonathan Grimes
  •   Garrett Gurthie
  •   Allison Haggett
  •   Robert Hansen
  •   Robby Harris
  •   DW Hass
  •   Adam Helpingstine
  •   Matt Hester
  •   Matthew Hill
  •   Al Hobbs
  •   Britany Horn
  •   Bobby Hughes
  •   Eric Hughes
  •   Jordan Infield
  •   Bryan Jungling
  •   Clint Kimbrell
  •   Jerome Knott
  •   Paul Koebke Barsic
  •   Jeremy Koling
  •   Joseph Kozlowski
  •   Joseph Kulp
  •   Tricia Lafferty
  •   Anthony LaMonica
  •   Brandon Landis
  •   Jake LaPutka
  •   Nick Lopez
  •   Jerid Ludwig
  •   Kesler Martin
  •   Adam McJunkin
  •   Ben Merzlock
  •   Peter Middlecamp
  •   Markus Mika
  •   Christopher Miller
  •   Jordan Miller
  •   Keith Miskell
  •   Tierney Murphy
  •   Bryan Newport
  •   Drew Nielsen
  •   Conrad Norwood
  •   Karina Nowels
  •   Dylan Nuetzi
  •   Jordan Parks
  •   Nicole Pickle Dionisio
  •   Faith Powell
  •   Mitchell Rainey
  •   Erik Rasmussen
  •   Jory Reid
  •   Troy Rugger
  •   Alex Sakash
  •   Alic Shorey
  •   Cooper Siebers
  •   Cody Simmons
  •   Dan Snyder
  •   Jamie Spencer
  •   Michael Spencer
  •   Todd Springer
  •   Kona Star Panis
  •   Shawn Swapp
  •   Alex Tews
  •   Adrian Toledo
  •   Jack Trageser
  •   Robert Tripp
  •   Rodney Tripp
  •   Marla Tuttle
  •   Felix Vega
  •   Jessica Weese
  •   Forrester Wilson
  •   Scott Withers

See also

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References

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  1. ^ "Question & Answer Series: Alan Barker". Ledgestone Insurance Open. May 1, 2020. Retrieved June 10, 2020. At the moment Infinite Discs has 16 employees, about half of which are part time students who work shifts between college classes.
  2. ^ "Disc Golf Stores: Infinite Discs". UDisc. December 25, 2020. Retrieved December 25, 2020.
  3. ^ Frandsen, Eric (August 26, 2020). "Nearly $150,000 in grants awarded to Cache Valley businesses to install solar arrays". Cache Valley Daily. Archived from the original on December 25, 2020. Retrieved December 25, 2020.
  4. ^ "Alan Barker #66339". Professional Disc Golf Association. Retrieved June 11, 2020.
  5. ^ a b Wiklund, Christopher (June 13, 2019). "Interview: Infinite Discs President Alan Barker". Ultiworld Disc Golf. Retrieved June 10, 2020.
  6. ^ "PODCAST EP#1 – The Debut Episode – Interview with Alan Barker of Infinite Discs". Zen Disc Golf. March 31, 2015. Retrieved June 11, 2020.
  7. ^ Woods, Josh (May 22, 2020). "How lingering fears from the pandemic could change the way we watch and play sports". The Conversation.
  8. ^ "Reasons Why Infinite Discs is the #1 Disc Golf Retailer". Infinite Disc Golf. Retrieved June 10, 2020.
  9. ^ "Infinite Tournaments". Retrieved June 11, 2020.
  10. ^ "Next Generation Disc Golf | Play.Rank.Win!". May 13, 2020. Archived from the original on May 13, 2020. Retrieved June 11, 2020. This was also the year that Infinite Discs became the title sponsor and aided in providing player profiles and point calculations based on overall performance throughout the year
  11. ^ "State of Disc Golf 2020 - Disc Golf Brands Bagged by State » Infinite Discs Blog". Infinite Discs Blog. March 21, 2020. Retrieved June 11, 2020.
  12. ^ "Infinite Discs Line – Information about the differences in the Infinite Line molds and runs". Infinite Brand Discs. Retrieved June 11, 2020.
  13. ^ Hennessy, John (May 15, 2014). "Disc golf on course as fastest-growing sport". The Spokesman-Review. Retrieved December 25, 2020.
  14. ^ "The State of Disc Golf: Disc Consumption & Brand Loyalty » Infinite Discs Blog". Infinite Discs Official Blog. Infinite Discs. March 11, 2014. Retrieved June 11, 2020.
  15. ^ Woods, Josh (December 1, 2018). "A Demographic Portrait of Disc Golf Land". Parked. Retrieved June 11, 2020.
  16. ^ Harris, Shelbie (June 20, 2019). "Bannock County announces big July 4 festivities". Idaho State Journal. Retrieved December 25, 2020.
  17. ^ Idaho State Journal and Post Register Staff (June 28, 2019). "Fourth of July events, parades and fireworks set in East Idaho". Idaho State Journal. Retrieved December 25, 2020.
  18. ^ Cannon, Kelly (June 4, 2014). "'Ready to play': New disc golf course opens at Cache County Fairgrounds". The Herald Journal. Retrieved June 10, 2020.
  19. ^ "Question & Answer Series: Alan Barker". Ledgestone Insurance Open. May 1, 2020. Retrieved June 11, 2020.
  20. ^ Infinite Discs (January 28, 2020). "Meet The 2020 Team Infinite Disc Members!". Team Infinite. Archived from the original on December 27, 2020. Retrieved December 26, 2020.
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