Gnowit
Gnowit is a real-time media monitoring software tool that provides detailed analysis for media analysts, marketing management, and PR organizations.[1] For years companies would have to rely on humans to perform this analysis but Gnowit employs automation with the use of artificial intelligence.[2] The company is based in Ottawa and is part of the Invest Ottawa incubator program. Co-founded by both Shahzad Khan and Mohammad Al-Azzouni in 2010, they worked on the product for a number of years before launching their media monitoring service in April 2013.
History
[edit]Mr. Khan studied and received his Ph.D at the University of Cambridge before coming to Canada in 2007. He worked for the education and web training company Distil Interactive for a number of years. This company was acquired in 2009 by the Canadian Standards Association in 2009 and Mr. Khan moved on to do consulting. He eventually met Mohammad Al-Azzouni, a student at the University of Ottawa at the time, and together they co-founded Gnowit in 2010.[citation needed]
Technology
[edit]Gnowit's real-time media monitoring technology is automated and can provide the sentiment of online mentions, identify the core issues, and provide article summaries. Most organizations use this technology as a tool for competitive intelligence, threat analysis, and brand management.[3]
References
[edit]- ^ "Cofounder of Ottawa-Based Startup Gnowit Named Ottawa Rising Star". BetaKit. 8 November 2013. Retrieved 8 November 2014.
- ^ Czikk, Joseph. "Canadian Startup Gnowit Tackles Data Overload for Better Brand Management". TechVibes. Archived from the original on 1 August 2013. Retrieved 24 July 2013.
- ^ Howell, Elizabeth. "Gnowit heading to UK after winning tech competition". Ottawa Business Journal. Archived from the original on 31 March 2014. Retrieved 19 July 2013.