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Conductor (company)

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Conductor
Company typePrivate
IndustryDigital marketing
HeadquartersNew York City, New York
Websiteconductor.com

Conductor, founded in 2006, started as a marketing services company. In 2010, it launched its cloud-based software platform called Conductor Searchlight, which supports search engine optimization (SEO) and content marketing.[1][2] The platform also offers suggestions for optimizing digital marketing metrics and increasing revenue.[3][4][5]

In 2018, it was announced that WeWork would acquire Conductor.[6][7] However, in 2019, the company spun off from WeWork to become an independent employee-owned company, with all its employees becoming co-founders.[8][9][10]

Insight Stream

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In 2016, Conductor introduced Insight Stream, a solution that combines data from multiple marketing technologies, including Deepcrawl, Dragon Metrics, and Google Search Console, into a single stream.[11]

The Conductor Foundation

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The Conductor Foundation, the philanthropic branch of Conductor, aims to provide annual grants to mission-based organizations that include access to the company's technology and support with digital marketing.[12][13]

History

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Conductor was established by Jeremy Duboys and Seth Besmertnik in New York City in 2006.[14][15]

In 2012, the company was 38th on the Inc. 500 list of US companies, which ranks companies by their highest growth percentage, and received US$20 million in financing.[14][16]

In 2014, the company opened an office in San Francisco. In February 2015, Conductor received a $27 million Series D round of funding, with Seth Besmertnik as CEO.

In March 2018, it was announced that WeWork was acquiring Conductor.[6][7] On December 12, 2019, it was announced that Conductor would become an independent employee-owned company after spinning off from WeWork.[8][9][17][18]

On February 16, 2022, Conductor acquired ContentKing, a real-time SEO monitoring platform, after securing $150 million in funding.[19]

On February 7, 2023, Conductor acquired enterprise SEO platform Search Metrics for undisclosed terms.[1]

References

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  1. ^ Conductor Proves Web Presence Management Is A Real Thing
  2. ^ Content & SEO technology with proven workflows that guide you to revenue
  3. ^ Playing to Win: How Gamification Helped Boost This Company's Sales
  4. ^ Conductor Platform Website
  5. ^ "Enterprise SEO Platform & Content Marketing Software". Conductor. Retrieved 2021-03-04.
  6. ^ a b "WeWork acquires SEO and marketing company Conductor – TechCrunch". beta.techcrunch.com. Retrieved 2018-03-08.
  7. ^ a b WeWork. "WeWork + Conductor". WeWork. Retrieved 2018-03-08.
  8. ^ a b "WeWork Sells Conductor Unit Back to the Founder". Bloomberg.com. 2019-12-12. Archived from the original on 2019-12-12. Retrieved 2019-12-13.
  9. ^ a b "Conductor execs buy their company back from WeWork". TechCrunch. Retrieved 2019-12-13.
  10. ^ Besmertnik, Seth (2019-12-12). "From We to Us: A Company of 250+ Co-Founders". www.linkedin.com. Retrieved 2020-11-22.
  11. ^ Conductor adds Insight Stream to its Searchlight platform
  12. ^ The Conductor Foundation Homepage
  13. ^ The Conductor Foundation Now Accepting Applicants for 2013 SEO Grant
  14. ^ a b Conductor provides search engine optimization measurement and optimization tools.
  15. ^ Best Places to Work 2013
  16. ^ Some say the SEO industry is dying – Conductor bags $20m to try and “transform it”
  17. ^ "WeWork sells Conductor back to co-founder Seth Besmertnik". CNBC. 2019-12-12. Retrieved 2019-12-13.
  18. ^ "SEO Software for Marketing Agency". Retrieved 2021-07-09.
  19. ^ Southern, Matt G. (February 16, 2022). "Conductor Acquires ContentKing To Offer Real-time SEO Monitoring". Search Engine Journal. Retrieved September 22, 2022.
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