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Anil Kamath

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Anil Kamath
Born (1967-12-29) 29 December 1967 (age 57)
Bombay, India
NationalityAmerican
Alma materIIT Bombay, Stanford University
Occupation(s)Web and technology entrepreneur
Known forEfficient Frontier (company)

Anil Kamath is a web and technology entrepreneur. He is the founder of eBoodle.com and of Efficient Frontier. Kamath holds the patent on use of modern portfolio theory to the field of online advertising.[1]

Personal life and education

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Originally from Bombay, India, Kamath has a PhD in Computer Science from Stanford University and a Bachelor of Technology in Computer Science from IIT Bombay. He completed his schooling from St. Pauls High School Dadar, Bombay and his junior college education from D.G. Ruparel College, Bombay.

Career

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Kamath worked at Bell Labs and did his PhD in the area of Mathematical optimization.[2] Kamath used his PhD work in the area of optimization to build quantitative models for program trading at the hedge fund of D. E. Shaw & Co. Kamath later started Efficient Frontier (company) and applied the same portfolio optimization techniques to the area of online advertising.[3] Kamath headed the algorithms and optimization work at Efficient Frontier until its acquisition by Adobe Systems.[4] At Adobe, Anil Kamath runs the data science and AI group that built the AI powered capabilities that are embedded throughout Adobe Experience cloud.[5] [6][7][8][9] He is also responsible for Adobe's data science collaborations with universities and Adobe's digital marketing research awards program.[10] More recently, he has been working on generative AI solutions designed to streamline and optimize the enterprise content supply chain,[11]with the release of Adobe GenStudio for performance marketing. [12]

Before Efficient Frontier, Kamath founded eBoodle.com,[13] an ecommerce company providing comparison shopping and digital wallet services, that was acquired by Bizrate (Shopzilla).[14] At Bizrate, Kamath developed a contextual advertising product.[15]

References

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  1. ^ "Method and apparatus for position bidding".
  2. ^ "Publications of Anil Kamath".
  3. ^ "Anil Kamath talks about Portfolio Based Bid Management". Archived from the original on 2 May 2012. Retrieved 22 March 2012.
  4. ^ "Adobe to Acquire Efficient Frontier, Leading Digital Ad Buying and Optimization Platform". Archived from the original on 1 February 2012.
  5. ^ "Adobe Unveils New AI Innovations for Personalizing Experiences". 15 March 2022.
  6. ^ "A people-centered approach to AI". FastCompany. 15 March 2022.
  7. ^ "Adobe and IBM are Rolling Out More Artificial Intelligence Tools for Brands". AdWeek. 24 March 2017.
  8. ^ "Adobe launches a super-cloud to manage customer experience". MarTech. 22 March 2017.
  9. ^ "Adobe debuts new AI-powered features in Adobe Experience Platform". Venturebeat. 26 March 2019.
  10. ^ "Adobe Offers New Round of Grants For Data Science Research". Forbes.
  11. ^ "Consumers and marketers see a role for (responsible) generative AI in customer experiences". Business Insider. 5 July 2023.
  12. ^ "Adobe GenStudio For Performance Marketing Will Change How Ads Are Made". Forbes. 14 October 2024.
  13. ^ "Eboodle and Google team up to deliver powerful online shopping assistant".
  14. ^ "Bizrate.com to acquire Eboodle.com". Archived from the original on 5 March 2016. Retrieved 21 March 2012.
  15. ^ "Systems and methods for automatic identification and hyperlinking".
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