Abask
 | |
| Type of business | Private limited company |
|---|---|
| Founded | 2022 |
| Headquarters | London, UK |
| Area served | Worldwide |
| Founder(s) | Tom Chapman (businessman) Nicolas Pickaerts |
| Industry | Luxury, E-commerce, Homeware |
| Products | Luxury home-design goods |
| URL | abask |
ABASK is a luxury e-commerce platform offering exceptionally crafted homeware, clothing and gifting products with headquarters in London. It was founded in 2022 by Tom Chapman, co-founder of the online retailer Matches Fashion, and Nicolas Pickaerts. ABASK's curation can be explored by room,[1] from The Bar to The Bedroom, or by aesthetic according to its four style pillars: Modernist, Classic, Minimalist and Bohemian.[2]
History
[edit]ABASK was co-founded in 2022 by Tom Chapman and Nicolas Pickaerts, who worked together at Matches Fashion. The platform launched with a curation of home-design pieces to collect and gift, many of which are available only at ABASK, but expanded in 2024 to include The Closet,[3] a series of garments and accessories to wear at home. ABASK currently works with more than 350 makers and artists from across the globe.
Operations
[edit]ABASK's full curation is in stock and ready to ship to 165+ countries within two to six days. All orders are packaged in recyclable boxes[4] with original artwork designed by Paris-based artist Sarah Martinon.[5]
ABASK is primarily a direct-to-consumer platform, however also has a trade program dedicated to special projects such as luxury real estate, interior design schemes, yachts, private jets and more. ABASK works with globally renowned names, including AD100 private residential and hospitality designers.[6]
Collaborations
[edit]In the few years since its founding, ABASK has worked on a number of collaborative projects, from its launch announcement in Milan's Villa Borsani[7] to physical activations at Salon Art + Design[8] in New York and Palm Beach International Boat Show.[9][10]
In 2024, ABASK partnered with New York-based design gallery R & Company[11] to celebrate the talents of 28 global artists through a series of collectible artworks, as well as Mahnaz Collection,[12] the acclaimed New York-based gallery founded by Mahnaz Ispahani Bartos with an eclectic collection of modern and vintage jewelry. In the same year, ABASK collaborated with Studio Shamshiri[13] on its first in-house product line, which comprised cashmere blankets and accessories handmade by Nepalese craftspeople.[14] Other collaborative efforts include the bringing together of renowned photographer Douglas Friedman[15] and Viennese glassmaker Lobmeyr on a series of Texan-inspired glassware,[16] a selection of archival re-editions from NasonMoretti,[17] and a line of hand-blown Murano glass portable lights from Green Wolf Lighting[18] x Solange Azagury-Partridge.[19]
References
[edit]- ^ Taylor, Elise (2022-10-12). "Introducing Abask, the New Home Site From the Founder of MatchesFashion". Vogue. Retrieved 2025-01-28.
- ^ Interiors, The World Of (2023-12-04). "The Gifts that Keep on Giving". The World Of Interiors. Retrieved 2025-01-28.
- ^ Murphy, Anna (2024-12-04). "The luxury e-tailer for the one per cent". The Times. Retrieved 2025-01-28.
- ^ Reynolds, Emma (2022-10-17). "Meet Abask, a New Home Design Site From the Founder of MatchesFashion". Robb Report. Retrieved 2025-01-28.
- ^ "Sarah Martinon". www.sarahmartinon.com. Retrieved February 5, 2025.
- ^ Freedman, Lisa (2023-11-01). "The best new city residences for design lovers". Financial Times. Retrieved 2025-01-28.
- ^ Woodcock, Victoria (2022-10-07). "What the MatchesFashion men did next". Financial Times. Retrieved 2025-01-28.
- ^ "Salon Art + Design | New York & Dallas". Salon Art + Design. Retrieved February 5, 2025.
- ^ "Palm Beach International Boat Show". www.pbboatshow.com. Retrieved February 5, 2025.
- ^ "Inside the Owners' Club garden party at the Palm Beach International Boat Show 2024". www.boatinternational.com. Retrieved 2025-01-28.
- ^ Akkam, Alia (2024-11-21). "Roman and Williams Mounts a Poetic Lighting Display, Bottega Veneta Reimagines an Iconic Gino Sarfatti Lamp, and More News". Architectural Digest. Retrieved 2025-01-28.
- ^ "Mahnaz Collection - Design-led, Original & Collectible Jewelry by Artists, Designers, Goldsmiths & Indigenous MakersFine Vintage, Modern, Contemporary Jewelry". mahnazcollection.com. Retrieved February 5, 2025.
- ^ "Home". studioshamshiri.com. Retrieved February 5, 2025.
- ^ Williams, Tianna (2024-07-18). "Studio Shamshiri and Abask unite on the softest interior décor collection". wallpaper.com. Retrieved 2025-01-28.
- ^ "Douglas Friedman Photography". Douglas Friedman Photography. Retrieved February 5, 2025.
- ^ Williams, Tianna (2024-10-24). "Texas, cowboys, and cacti: Douglas Friedman brings a dose of the wild west to new Lobmeyr glassware collection". wallpaper.com. Retrieved 2025-01-28.
- ^ "NasonMoretti | Murano glass since 1923 | Handcrafted blown glass". www.nasonmoretti.com. Retrieved February 5, 2025.
- ^ "Cordless Table Lamps Handmade In Murano". Green Wolf Lighting. Retrieved February 5, 2025.
- ^ DeMarco, Anthony. "Abask Offers Green Wolf Lighting Table Lamps Designed By Solange". Forbes. Retrieved 2025-01-28.
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