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Aadnevik

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AADNEVIK
Company typePrivately held company
IndustryFashion
Founded2013
FounderHila Aadnevik, Kristian Aadnevik
Headquarters
Knightsbridge, London
ProductsReady-to-wear and Couture
Websitewww.aadnevik.com

AADNEVIK (stylized in caps) is a British luxury fashion brand.[1] The brand provides haute couture, ready-to-wear clothes, bridal clothing, loungewear and fashion accessories.[2] It was founded in 2013 by Hila and Kristian Aadnevik,[3] and is based in Knightsbridge, London.[4][5][6]

History

[edit]

London-based Norwegian fashion designer Kristian Aadnevik established a self-titled label in 2004, which is distinct from AADNEVIK.[7][8] Kristian ceased operations of the "Kristian Aadnevik" brand in 2013 and launched the new brand "Aadnevik" after meeting his wife, Hila.[2][3] The couple met in London in 2012, where Kristian was studying womenswear at the Royal College of Art.[2][9] Hila is a self-taught designer.[10]

Their first collection, titled "Moth" was inspired by the appearance of moths and their cocoons.[11]

The label has been featured several times at London Fashion Week.[12][13][14][15] At London Fashion Week 2019, Aadnevik unveiled a collection inspired by Leo Tolstoy’s novel Anna Karenina.[16]

In October 2020, the National Museum in Oslo, Norway purchased one of the brand’s designs for its fashion collection,[17] which went on display in Spring 2021.[citation needed] In 2020, the brand announced its luxury loungewear line.[9][18]

AADNEVIK has designed and provided clothing for numerous celebrities including Beyonce, Madonna, Kendall Jenner, Halle Berry,[1][6][12] and international stars such as Ananya Panday,[19] Malaika Arora, Anushka Sharma, and Priyanka Chopra.[20] One of AADNEVIK's designs was featured in Selena Gomez's music videos for the song "Come and Get It", and another in the "Rare" video.[21]

In September 2022, AADNEVIK presented at the London Fashion Week.[22][23] The brand’s 2022 Autumn/Winter collection, titled “Wolf Moon” was inspired by Norse mythology.[24]

AADNEVIK was also featured in the 72nd issue of London Runway magazine, published in 2022.[25]

Models such as Marianne Fonseca,[25][26] Amelia Gray Hamlin,[27] and Maya Henry[25] have walked the catwalk for AADNEVIK.

References

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  1. ^ a b "What's it like to dress Kendall Jenner?". BBC News. 17 February 2019. Retrieved 12 February 2022.
  2. ^ a b c "Hila and Kristian Aadnevik are the red carpet couturiers celebrities love". www.voguescandinavia.com. 21 September 2021. Retrieved 12 February 2022.
  3. ^ a b "What do Selena Gomez, Anushka Sharma, Malaika Arora and Sonakshi Sinha have in common? We find out". Hindustan Times. 23 October 2019. Retrieved 12 February 2022.
  4. ^ Armitage, Helen (20 July 2015). "Norwegian Fashion Designers You Should Know". Culture Trip. Retrieved 12 February 2022.
  5. ^ "Here's what Kylie Minogue and Shakira have in common". www.telegraphindia.com. 16 March 2019. Retrieved 12 February 2022.
  6. ^ a b "Hila and Kristan Aadnevik". QP Magazine. April 2019. pp. 80–83. Retrieved 12 February 2022.
  7. ^ "Nicole Kidman, if you're reading this; here's your man!". norway.org.uk. 8 March 2012. Archived from the original on 8 March 2012. Retrieved 12 February 2022.
  8. ^ "Aadnevik presents new collection at LFW". norway.org.uk. 8 March 2012. Archived from the original on 8 March 2012. Retrieved 12 February 2022.
  9. ^ a b "Inside the Rue Saint Honoré Store That Encourages Parisians To Wear More Color". W Magazine. 3 March 2017. Retrieved 12 February 2022.
  10. ^ "AADNEVIK Spring/Summer 2022 during London Fashion Week". Fabuk Magazine. 21 September 2021. Retrieved 12 February 2022.
  11. ^ "Discover Kristian Aadnevik: One of This Season's Most Promising Designers". theFashionSpot. 1 October 2012. Retrieved 12 February 2022.
  12. ^ a b "Harrogate hairdresser shines at London Fashion Week's most sought-after show". www.harrogateadvertiser.co.uk. 16 March 2020. Retrieved 12 February 2022.
  13. ^ Hagen, Maren Kvamme (2 March 2019). "Bak moten på London Fashion Week med Aadnevik". NRK (in Norwegian Nynorsk). Retrieved 12 February 2022.
  14. ^ "Everything you need to know about London Fashion Week SS22". British GQ. 15 September 2021. Retrieved 12 February 2022.
  15. ^ "Aadnevik autumn/winter 2020 collection catwalk show | LFW". The Upcoming. 16 February 2020. Retrieved 12 February 2022.
  16. ^ London-Olios (18 July 2019). "AADNEVIK: Anna Karenina – LFW AW19". London-Olios. Retrieved 12 February 2022.
  17. ^ "Nasjonalmuseet kjøper inn norsk stjernedesigner". Melk & Honning (in Norwegian Bokmål). 31 October 2020. Retrieved 12 February 2022.
  18. ^ "Staying in is the New Going Out". Good Salon Guide. 1 February 2021. Retrieved 12 February 2022.
  19. ^ "Ananya Panday Grabs The Limelight In A Black Crop Top And A Structured Skirt Worth Rs. 29K". BollywoodShaadis. 10 February 2022. Retrieved 12 February 2022.
  20. ^ "Malaika Arora or Sonakshi Sinha: Who wore this Hila and Kristian Aadnevik gown better?". The Indian Express. 27 October 2019. Retrieved 12 February 2022.
  21. ^ "Aadnevik at London Fashion Week". norway.org.uk. 15 September 2013. Archived from the original on 26 February 2021. Retrieved 12 February 2022.
  22. ^ Phelan, Bobby (7 September 2022). "London Fashion Week September 2022 Schedule". PAUSE Online | Men's Fashion, Street Style, Fashion News & Streetwear. Retrieved 30 September 2022.
  23. ^ "Who are the designers to watch at London Fashion Week 2022?". www.nationalworld.com. 15 September 2022. Retrieved 30 September 2022.
  24. ^ "Wolf Moon – AADNEVIK's AW22 Collection, where mythology meets haute couture". WHYTT Magazine. Retrieved 2 January 2023.
  25. ^ a b c Breen, Nadia (21 October 2021). "NI woman thanks celeb makeup artist for 'taking a chance on her'". BelfastLive. Retrieved 2 January 2023.
  26. ^ Lobad, Noor (8 September 2022). "Model Marianne Fonseca and Beauty Vet Nathalia Maia Launch Body Care Brand Gente". WWD. Retrieved 2 January 2023.
  27. ^ "Amelia Gray Hamlin Debuts Dramatic Bleached Brows During London Fashion Week". www.yahoo.com. 21 September 2021. Retrieved 2 January 2023.
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