333 (Bladee album)
333 | ||||
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Studio album by | ||||
Released | 16 July 2020 | |||
Genre | Cloud rap | |||
Length | 37:16 | |||
Label | Year0001 | |||
Producer |
| |||
Bladee chronology | ||||
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333 is the fourth studio album by the Swedish rapper Bladee. A surprise album, it was released by Year0001 on 16 July 2020. It is Bladee's second release of 2020, following April's Exeter. It was produced by Whitearmor with contributions from a variety of record producers, including Gud and Joakim Benon. Its title is a use of to the holy number 3, which is a recurring theme in Drain Gang's music. 333 is a cloud rap album that explores themes of introspection and love, and contains upbeat instrumentals. It charted in Scotland and the United Kingdom, and received a lukewarm review from Anthony Fantano, who considered it an improvement over Bladee's previous work.
Background and composition
[edit]Bladee released his third studio album Exeter on 8 April 2020,[1] to positive reviews from Pitchfork and laut.de.[2][3] It contained two guest appearances from longtime collaborator Ecco2K, though 333 contains no guest appearances.[4] 333 was executively produced by fellow Drain Gang founder Whitearmor.[5] It was also produced by Whitearmor with contributions from Gud, Joakim Benon, Lusi, and Mechatok.[6] The album's title is a reference to the holy number 3, which is a recurring theme in Drain Gang's music.[7]
333 was classified as cloud rap by Jordan Darville from The Fader[5] and Anthony Fantano.[8] Fantano said it also pulls from ambient pop and art pop.[9] Ben Vassar of The Michigan Daily called it "hyperpop-adjacent".[10] It explores themes of introspection and the depths of toxic love, and contains moments of melancholy that are hidden by upbeat instrumentals.[11][12] The album also builds a soundscape of toxic love with a state of self-hatred.[11] Darville wrote that "Bladee sounds simultaneously dazed and effervescent with his rambling raver flow".[5] Fantano said the album "sounds like the next step in a stylistic shift for Bladee".[13] The Boar's Max Gentleman described "Keys to the City" and "100s" as containing "Microsoft error noise style bass" and a "haunting delivery". He also described "Innocent of All Things" as having a catchy hook, "Reality Surf" having "druggy mediations", and the "percussive hits contrasting the emotional resignation" in "Oh Well".[14]
Release and reception
[edit]Review scores | |
---|---|
Source | Rating |
The Needle Drop | 6/10[15][a] |
333 was released as a surprise album on 16 July 2020, by Year0001.[4] Its album cover was created by the English artist Claire Barrow.[4][10] "Reality Surf" received an Animal Crossing-like music video that was directed by Bladee and animated by Nam Mac.[17][18] "Only One" also received a music video.[12] Fantano felt that the production on 333 was less experimental compared to the production on Exeter,[19] but that 333 accomplished Bladee's core blissful sound more effectively compared to his other records.[20] Li thought that "Innocent of All Things", "It Girl", and "Valerie" were standout tracks.[12]
Track listing
[edit]All tracks are written by Benjamin Reichwald and Ludwig Rosenberg, except where noted. All tracks are produced by Whitearmor, except where noted.
No. | Title | Writer(s) | Producer(s) | Length |
---|---|---|---|---|
1. | "Wings in Motion" |
| 2:24 | |
2. | "Don't Worry" | 2:19 | ||
3. | "Keys to the City" | 2:27 | ||
4. | "Hero of My Story 3style3" | 1:59 | ||
5. | "100s" | 2:27 | ||
6. | "Mean Girls" | 2:27 | ||
7. | "Innocent of All Things" | 2:09 | ||
8. | "Reality Surf" |
|
| 2:04 |
9. | "Noblest Strive" |
|
| 2:15 |
10. | "It Girl" | 2:16 | ||
11. | "Oh Well" |
|
| 2:28 |
12. | "Valerie" | 2:40 | ||
13. | "Finder" | 1:44 | ||
14. | "Extasia" | 2:21 | ||
15. | "Only One" |
|
| 2:29 |
16. | "Swan Lake" | 2:57 | ||
Total length: | 37:26 |
Personnel
[edit]Credits adapted from the Year0001 website.[21]
- Whitearmor – executive production, production, mixing
- Lusi – production
- Gud – production
- Mechatok – production
- Joakim Benon – production
- Claire Barrow – cover art
- Zak Arogundade – photography
Charts
[edit]Chart (2023) | Peak position |
---|---|
Scottish Albums (OCC)[22] | 89 |
UK Independent Albums (OCC)[23] | 28 |
Release history
[edit]Region | Date | Format(s) | Label | Edition | Ref. |
---|---|---|---|---|---|
Various | 16 July 2020 | Year0001 | Original | [24] | |
1 September 2023 | Reissue | [25] |
Notes
[edit]References
[edit]- ^ Ingvaldsen, Torsten (8 April 2020). "Listen to Bladee's Third Studio Album 'EXETER'". Hypebeast. Archived from the original on 11 April 2020. Retrieved 15 December 2024.
- ^ Dandridge-Lemco, Ben (16 April 2020). "Bladee: Exeter". Pitchfork. Archived from the original on 16 April 2020. Retrieved 15 December 2024.
- ^ Gölz, Yannik (8 April 2020). "Eine Platte wie ein Irrgarten: Aus Cloud Rap wird Pop" [A record like a labyrinth: Cloud rap becomes pop]. laut.de (in German). Archived from the original on 6 May 2020. Retrieved 15 December 2024.
- ^ a b c Yoo, Noah (16 July 2020). "Bladee Surprise Releases New Album 333". Pitchfork. Archived from the original on 22 January 2024. Retrieved 3 June 2021.
- ^ a b c Jordan, Darville (16 July 2020). "Bladee shares new album 333". The Fader. Archived from the original on 17 July 2020. Retrieved 11 June 2021.
- ^ "333 / Bladee / credits". Tidal. 16 July 2020. Retrieved 15 December 2024.
- ^ George, Cassidy (4 May 2023). "Drain Gang". 032c. Archived from the original on 4 May 2023. Retrieved 15 December 2024.
- ^ Fantano 2020a, 1:45.
- ^ Fantano 2020a, 1:53.
- ^ a b Vassar, Ben (4 October 2020). "The eclectic iconography of hyperpop". The Michigan Daily. Archived from the original on 8 September 2023. Retrieved 11 June 2021.
- ^ a b Li, Nicolaus (16 July 2020). "Bladee Releases Surprise New Album, '333'". Hypebeast. Archived from the original on 18 July 2020. Retrieved 15 December 2024.
- ^ a b c Johnson, Patrick (19 July 2020). "Best New Tracks: Drake, Joey Bada$$, Lupe Fiasco, BENEE & More". Hypebeast. Archived from the original on 20 July 2020. Retrieved 15 December 2024.
- ^ Fantano 2020a, 1:27.
- ^ Gentleman, Max; Wilkes, Emma; Turner, Cerys (7 October 2020). "The best albums you may have missed this year". The Boar. Archived from the original on 24 October 2020. Retrieved 11 June 2021.
- ^ Fantano, Anthony (30 July 2020a). Bladee - 333 ALBUM REVIEW. The Needle Drop. Archived from the original on 16 December 2024. Retrieved 15 December 2024 – via YouTube.
- ^ Fantano 2020a, 5:57.
- ^ Darville, Jordan (11 August 2020). "Bladee goes animal crossing in the "Reality Surf" video". The Fader. Archived from the original on 24 January 2022. Retrieved 15 December 2024.
- ^ Silbert, Jake (11 August 2020). "Bladee Asccends to Heaven in "Reality Surf" Music Video". Hypebeast. Archived from the original on 22 October 2020. Retrieved 15 December 2024.
- ^ Fantano 2020a, 5:43.
- ^ Fantano 2020a, 5:48.
- ^ "Bladee - 333". Year0001. Archived from the original on 10 February 2024. Retrieved 3 June 2021.
- ^ "Official Scottish Albums Chart Top 100". Official Charts Company. Retrieved 9 September 2023.
- ^ "Official Independent Albums Chart Top 50". Official Charts Company. Retrieved 9 September 2023.
- ^ "333 - Album by Bladee". Apple Music. 16 July 2020. Archived from the original on 23 August 2022. Retrieved 16 December 2024.
- ^ 333 (LP). Bladee. Sweden: Year0001. 1 September 2023. YR0115LP.
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