Yoajung
 | |
Native name | 요아정 |
|---|---|
| Industry | Restaurant |
| Founded | 2021 |
| Owner | Samhwa Foods |
| Korean name | |
| Hangul | 요아정 |
| Revised Romanization | Yoajeong |
| McCune–Reischauer | Yoajŏng |
| Website | yoajung |
Yoajung (Korean: 요아정) is a South Korean franchise of frozen yogurt restaurants. It was founded in 2021. Its name is reportedly an acronym for "yogurt ice cream done right" (요거트 아이스크림의 정석).[1]
Its frozen yogurts are served with various toppings, including raw honeycomb, cookies, chocolate syrup, and fruit. The addition of toppings adds to the price of the dish.[2]
In the 2020s, the chain experienced a significant boom in popularity amongst people in their teens and twenties.[2] It reportedly became highly popular on delivery apps.[3] Its popularity was followed by social media videos about how to make similar dishes at home. The store had 166 stores in 2023, but by 2024 had around 400.[2] A November 2024 news article gave the number of stores as 470.[4] In July 2024, the brand was acquired by Samhwa Foods at a 100% stake costing ₩40 billion.[1]
References
[edit]- ^ a b 올여름 빙수도 이겼다는 '요아정'도 인수, 대구 간장회사의 변신. Money Today (in Korean). 2024-09-02. Retrieved 2025-01-15.
- ^ a b c "사장님 죄송"…1만5000원 '요아정' 7000원으로 먹는다 [이슈+]. The Korea Economic Daily (in Korean). 2024-09-03. Retrieved 2025-01-15.
- ^ '대세 디저트' 요아정, 두달간 신규매장 170여개 열어…비수기에도 배달앱 매출 1위. Newsis (in Korean). 2024-10-29. Retrieved 2025-01-15.
- ^ '요아정·명륜진사갈비 이어 매드포갈릭까지'... 외식업계, 잇단 손바뀜에 요동. ChosunBiz (in Korean). 2024-11-06. Retrieved 2025-01-15.