Wild About Fruit Company
 | |
| Company type | Private Company |
|---|---|
| Industry | Food (grows, processes, stores and delivers) |
| Founded | Wandin, Victoria, Australia (1930) |
| Headquarters | Wandin, Victoria, Australia |
Key people | Ben Mould, Owner and Managing Director |
| Products | Fruit juice, gourmet fruit vinegars and More... |
| Revenue | Not disclosed |
Number of employees | 100+ |
| Website | www.wildaboutfruit.com.au |
The Wild About Fruit Company is an Australian fruit company, located in Victoria's prime produce area, the Yarra Valley. The company is owned and operated by a third generation of the Mould family. Its main operations take place in Wandin with other properties located at Coldstream, Bacchus Marsh, Gundagai, New South Wales[1] and Kerang.[2] As of 2002, it was growing 40 different of cherries for the domestic and export fresh cherry market.[3][4]
Wild About Fruit has worked closely with the CSIRO in crating painted juice production, developing juice extraction techniques that allowed a greater percentage of the fruit to be utilised, and deactivating enzymes that would result in a longer shelf-life for the product without the use of preservatives.[5][6]
In 2004, Wild About Fruit products were endorsed by Planet Ark.[7]
In September 2005, EPA Victoria fined Wild Juice Pty Ltd $5113 for contravening the requirements of a pollution abatement notice. In May, an EPA inspection had identified an incomplete connection of the site's new waste treatment plant.[8]
Brands
[edit]- Wild About Fruit
- Wild Child
- Wild about wellbeing
References
[edit]- ^ Philip Hopkins (30 August 2002). "Building on the core business". The Age. Retrieved 6 June 2007.
- ^ Gannawarra Shire Council (28 November 2005). "New cherry orchard development". Retrieved 6 June 2007.[permanent dead link]
- ^ Miranda Sharp (17 December 2002). "Cherries ripe". The Age. Retrieved 6 June 2007.
- ^ Katie Fisher (12 June 2006). "They're wild about cherries". Weekly Times.
- ^ Paul Sellars (12 July 2000). "Orchard extracts a premium". Weekly Times.
- ^ Warren McLaren (20 February 2006). "Wild Child — The Whole Juice, Nothing But ..." treehugger.com. Retrieved 6 June 2007.
- ^ "Newsletter". HOPE Australia : Householders' Options to Protect the Environment. October 2004. Archived from the original on 29 August 2007. Retrieved 6 June 2007.
- ^ "Wastewater worry for Wild Juice". EPA Victoria. 19 September 2005. Retrieved 6 June 2007. [dead link]
- Centre for eBusiness and Communication, Swinburne University of Technology (2000). "Wild about fruit". Farming Real Estate? – Challenges and Opportunities for Agribusiness on the Urban Fringe – Yarra Valley Region (PDF). pp. 55–6. Archived from the original (PDF) on 2 September 2007. Retrieved 6 June 2007.
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