Wheat Crunchies
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Wheat Crunchies are a crisp wheat snack produced under the British snack producer KP Snacks Ltd. They come in several flavours including Spicy Tomato, Crispy Bacon and Cheddar & Onion. A regular multipack bag contains 20g and a normal retail pack contains 30g.
History
[edit]Wheat Crunchies was acquired by Rowntree Mackintosh in 1982 with their purchase of a 90% stake in Riley's Potato Crisps.[1]
In February 1992, Sooner Snacks was bought from Borden Inc. by Dalgety plc, with the company being absorbed into Golden Wonder.[2][3] In 1995, Golden Wonder underwent a management buyout costing £54.6 million. In 2000, Bridgepoint Capital acquired Golden Wonder for £156 million.[4] It was subsequently sold to United Biscuits in 2006, following the take-over of Golden Wonder by Tayto,[5] and merged into KP Snacks. In December 2012 KP Snacks was sold to Intersnack.[6]
Re-launch
[edit]In June 2012, United Biscuits re-launched Wheat Crunchies[7] with a new logo, 'improved taste', a new Cheddar & Onion flavour, and a bigger snack size.
Health information
[edit]The packet promises that the product is free from any artificial colours or flavours and contains no MSG. An average 25g multipack packet contains: Energy (kj)- 516, (kcal)- 123, Protein- 2.4g, Carbohydrate- 14.4g, of which sugars- 0.7g, Fat- 6.3g, of which saturates- 0.9g, Fibre- 0.8g, Sodium- 0.2g
See also
[edit]References
[edit]- ^ Pagano, Margareta (29 June 1982). "Rowntree Mackintosh buys no.5 in snacks league". The Guardian. London, England. p. 18. Retrieved 5 August 2020 – via Newspapers.com.
- ^ "News in brief | Dalgety eats Sooner". The Guardian. London, England. 8 February 1992. p. 10. Retrieved 5 August 2020 – via Newspapers.com.
- ^ Bond, Matthew (15 September 1992). "Snacks add weight to Dalgety's results". The Times. No. 64438. p. 17. Retrieved 5 August 2020 – via The Times Digital Archive.
- ^ Cassy, John; Treanor, Jill (29 July 2000). "Golden Wonder is £156m morsel". The Guardian. London, England. p. 22. Retrieved 5 August 2020 – via Newspapers.com.
- ^ "Tayto buys Golden Wonder Crisps". BBC News. 20 January 2006.
- ^ "KP Snacks snapped up by Intersnack in £500m deal". Manchester Evening News. 5 December 2012. Archived from the original on 8 December 2012. Retrieved 5 August 2020.
- ^ "Big re-launch from Wheat Crunchies". 27 June 2012.