Veronica Swanson Beard
Veronica Swanson Beard | |
|---|---|
| Born | Veronica Swanson June 23rd 1979 Naples, Florida, U.S. |
| Education | Tulane University Parsons School of Design |
| Occupation(s) | Entrepreneur Fashion Designer |
| Known for | Veronica Beard (clothing brand) Swanson inheritance |
| Spouse | Jamie Beard |
| Children | 3 sons |
| Family | Carl A. Swanson (great-grandfather) |
Veronica Swanson Beard is an American entrepreneur and fashion designer[1][2] who co-founded Veronica Beard, a contemporary fashion company, with her sister-in law Veronica Miele Beard.[3][4] Swanson Beard launched the brand in 2009 and has continued to run it with Miele Beard as the company scaled.[5]
Swanson Beard's fashion label made its New York Fashion Week debut in September 2012 with its Spring/Summer 2013 collection.[6] In 2012, the label was available in 62 stores, including Saks Fifth Avenue.[7] By the end of 2013, that number increased to 82, with a year-over-year sales jump of 30 percent.[7] Between 2016 and 2019, the brand's sales increased at an average annual rate of 90 percent while its headcount tripled.[8] By 2018, the brand's sales exceeded $100 million.[8]
The brand Veronica Beard is backed by retail executive Andrew Rosen among a private group of investors, and the brand may be raising more investor funding in 2020.[9]
Personal life
[edit]Swanson Beard's father is W. Clarke Swanson Jr., who owns the Napa Valley winery Swanson Vineyards. She is an heir to the Swansons frozen foods empire, and her parents were introduced to each other by fashion designer Lili Pulitzer.[10]
Swanson Beard holds a Bachelor of Arts in Art History from Tulane University in New Orleans and studied at Parsons School of Design before dropping out to work in the fashion industry full time.[6]
Swanson Beard lives on Long Island with her husband Jamie[10] and three sons.[11]
References
[edit]- ^ "The Trick to Cool Everyday Dressing, According to Veronica Beard". Goop. 2018-09-18. Retrieved 2020-01-27.
- ^ Monoky, Anne (2011-09-29). "A Fashionable Life: Veronica Swanson Beard". Harpers Bazaar. Retrieved 2020-01-27.
- ^ "Meet the Founders of Veronica Beard | Trunk Club". www.trunkclub.com. Retrieved 2020-01-27.
- ^ "Veronica Beard Beauty | Estee Stories Blog | EsteeLauder.com". Estée Lauder Official Site. Retrieved 2020-01-27.
- ^ Moussavian, Anahita (2019-09-04). "Meet the sisters-in-law who made Veronica Beard a Meghan Markle favorite". New York Post. Retrieved 2020-01-27.
- ^ a b "Veronica Swanson Beard & Veronica Miele Beard". The Business of Fashion. Retrieved 2020-01-27.
- ^ a b Sharman, Lauren (2014-03-14). "Veronica Beard's Pricing Pivot". The Business of Fashion. Retrieved 2020-01-27.
- ^ a b Chen, Cathleen (2019-02-11). "The Secrets to Veronica Beard's Success". Business of Fashion. Retrieved 2020-01-26.
- ^ Clark, Evan; Clark (2020-01-08). "Veronica Beard Sparking Investor Buzz". WWD. Retrieved 2020-01-27.
- ^ a b Ward, Kristina Stewart (2009-06-04). "A Colorful Hamptons Home". ELLE Decor. Retrieved 2020-01-27.
- ^ "CFDA - Member VERONICA SWANSON BEARD". Council of Fashion Designers of America. Retrieved 2020-01-27.