User:Rjjiii/How do folks read Wikipedia?
 | This is an essay on Wikipedia. It contains the advice or opinions of one or more Wikipedia contributors. This page is not an encyclopedia article, nor is it one of Wikipedia's policies or guidelines, as it has not been thoroughly vetted by the community. Some essays represent widespread norms; others only represent minority viewpoints. |
 | This page in a nutshell: How does research say folks read Wikipedia? |
Citations
[edit]- For every ~300 pageviews, one reference is clicked through.[1]
- Citations are clicked more often on lower quality articles and less-often on higher quality articles.[1]
- PDF icon citations are opened more often.[1]
- Open access citations are opened more often.[1]
- Recent citations are opened more often.[1]
- College undergrads prioritize ease of access over the reliability of the source.[2]
- 2 out of 3 college undergrads say they would not follow any link in a Wikipedia article's bibliography.[2]
- Readers are more likely to follow references when there is a single section ("References") as opposed to two sections ("Notes" and "References"). They reported multiple reference sections as confusing.[2]
- One reason given for not reading references linked in a Wikipedia article, was that the student was not reading the Wikipedia article either (just skimming for facts).[2]
- Undergrads were most likely to click through a reference that was higher up on the reference list (cited earlier in the article). Whether a reference was a scholarly or peer-reviewed source had no impact on choice.[2]
Links
[edit]- Links in the lead are the most likely to be clicked, followed by links in the infobox.[3][4]
- Official site links in infoboxes have a click-through rate of 2.47%. These are the most-clicked external links in articles by a large margin.[5]
- The click-through rate was 0.03% on reference links, and 0.14% on links the body text.[5]
- The cost to generate the traffic from official links in a Wikipedia article via advertisements would be about 7 to 13 million dollars.[5]
Images
[edit]- Images are paid less attention on longer articles, and more attention on shorter articles.[6]
- Readers are less likely to click through on a wikilink if there is an image in the popup page preview.[6]
- Images are paid more attention on articles with good readability, and less attention on articles with poor readability.[6]
- Images are paid more attention when they depict geographic locations, art, science, maps, transportation, and the military.[6]
- Complex images are paid more attention.[6]
- Familiar images are paid more attention.[6]
Reading
[edit]- After reading a Wikipedia article, a college undergrad is most likely to seek more information from a Google search.[2]
- About 40% of mobile web readers expand any section when reading an article.[7]
- The majority of mobile web readers scroll at least once when reading an article.[8]
- Over a week's time, 25% mobile app readers scrolled all the to the bottom of at least one article.[9]
- An eye-tracking study found readers focused more attention on hyper-linked words.[10]
- Readers from the Global South were more likely to read an article all the way through.[11]
References
[edit]- ^ a b c d e Piccardi, Tiziano; Redi, Miriam; Colavizza, Giovanni; West, Robert (2020). "Quantifying Engagement with Citations on Wikipedia". arXiv:2001.08614 [cs.CY].
- ^ a b c d e f Todorinova, Lily (2015). "Wikipedia and undergraduate research trajectories". New Library World. 116 (3/4): 201–212. doi:10.7282/T35B049S.
- ^ Lamprecht, Daniel; Helic, Denis; Strohmaier, Markus (2015-04-22). Quo Vadis? On the Effects of Wikipedia's Policies on Navigation. Ninth International AAAI Conference on Web and Social Media.
- ^ Lamprecht, Daniel; Lerman, Kristina; Helic, Denis; Strohmaier, Markus (May 2016). "How the structure of Wikipedia articles influences user navigation". New Review of Hypermedia and Multimedia. 23: 29–50. doi:10.1080/13614568.2016.1179798. PMID 28670171. Retrieved December 15, 2016.
- ^ a b c Piccardi, Tiziano; Redi, Miriam; Colavizza, Giovanni; West, Robert (2021). "On the Value of Wikipedia as a Gateway to the Web". Proceedings of the Web Conference 2021. pp. 249–260. arXiv:2102.07385. doi:10.1145/3442381.3450136. ISBN 978-1-4503-8312-7.
- ^ a b c d e f Rama, Daniele; Piccardi, Tiziano; Redi, Miriam; Schifanella, Rossano (2021). "A Large Scale Study of Reader Interactions with Images on Wikipedia". arXiv:2112.01868 [cs.CY].
- ^ "⚓ T118041 Analysis data in MobileWebSectionUsage".
- ^ "✎ P5629 Ratio of Android app views with a scroll action".
- ^ [1] "25% of install base saw at least one read more panel", meaning that these app users read or scrolled to the end of an article at least once (where these panels are located).
- ^ Martikainen, Hanna (2018-10-31). Mind the Links! How Hyperlinks Influence Online Reading and Navigation : An Eye Movement Study (Thesis). Graduate thesis in psychology, University of Turku, 2017
- ^ TeBlunthuis, Nathan; Bayer, Tilman; Vasileva, Olga (20 August 2019). "Dwelling on Wikipedia: Investigating time spent by global encyclopedia readers". Proceedings of the 15th International Symposium on Open Collaboration. pp. 1–14. doi:10.1145/3306446.3340829. ISBN 978-1-4503-6319-8.