User:Lunanomah/Roundel

Proposed Sections:

Medieval Roundels

Roundels in Canterbury Cathedral

How the roundel has evolved from medieval roundels and has reappeared in modern design

Sources I am waiting on:

Twelfth-Century Sculptural Finds at Canterbury Cathedral and the Cult of Thomas Becket

Canterbury Cathedral, Trinity Chapel, 2022

Ex: Quatrefoil Roundel with Arms and Secular Scenes

Roundels in Modern Design

As seen in the examples below, roundels often found their way into logo design due to their simplicity and high visual impact. By combining design elements (such as simplicity, continuity, typography, contrast, and visual impact) with Gestalt principles (proximity, similarity, closure, and figure-ground), companies can create very simple yet effective designs. The "Gestalt theory suggests that individuals perceive objects as organized wholes rather than isolated elements" . The theory utilizes proximity, closure, and similarity to capture the viewer's attention and retain memorability. Logos that utilize roundels within their designs often have principles similar to those of the Bauhaus movement, such as minimalism and functionality. Some of the design elements that appear in logos that utilize roundels include variables such as harmony, balance, symmetry, proportion, and circularity, as established by Pamela W. Henderson & Joseph A. Cote However, for a simple logo, such as the Target Logo, to become associated with the brand, the brand needs to be well known and have unique branding.

Many companies found that by integrating roundels into their designs, they could create a logo that was visually impactful and memorable.

Each corporation has their own design history as to why they adopted the symbol of the roundel. Roundels are eye catching symbols that are easy to remember and increase brand recognition

https://mountainscholar.org/bitstream/handle/10217/189343/Wenzel_colostate_0053N_14721.pdf?sequence=1

Notes:

Needs a strong brand strategy

In order to be recongnized by just a logo, the brand needs to be well known

naturalness, harmony,, elaborateness, repetition, proportion, and textual elements

semiotics as a factor into designs

the golden ratio and overall complexity

color theory

simple logos with less noise

https://www.researchgate.net/publication/371760406_Analyzing_the_Role_of_Gestalt_Elements_and_Design_Principles_in_Logo_and_Branding

Notes:

-Combining the elements of design with the Gestalt theory that originated from psychology, companies can create very simple yet effective designs.

-" Gestalt theory suggests that individuals perceive objects as organized wholes rather than isolated elements." The theory utilizes elements such as proximity, closure, and similarity

- Brands may use the Gestalt theory in order to capture the viewers attention while being memorable to the viewer.

"A study by Chen and Vande Moere (2012) explored the impact of design principles on logo evaluation. They found that logos with high simplicity, balanced composition, and strong contrast were perceived more positively by participants."

-Bauhaus minimalism and functionality

-balance, contrast, simplicity, unity, figure-ground, proximity, closure, continuity, typography, contrast and colors. symetry (directly from Gestalt), visual impact

-Gestalt principles: proximity, similarity, closure, and figure-ground

doi:10.2307/1252158

memorable and visually impactful

strong visual identity

clarity and recognizability

clean lines and geometric shapes

functionality and aesthetics

sans serif and minimalism

cultural identity

arts and crafts and modernism - simple and functional