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Release

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Frozen II had its world premiere at the Dolby Theatre in Hollywood on November 7, 2019,[1] and was widely released on November 22, 2019 by Walt Disney Studios Motion Pictures.[2][3] It was previously set for November 27, 2019.[4] It is set to be released in Australia and New Zealand on November 28, 2019.[5]

On April 11, 2019, it was announced that a companion docuseries will be launched on the Disney+ streaming service within its first year entitled Into the Unknown: Making Frozen 2.[6]

Localization

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Following upon the success of localized versions of the first film, which led to the release of a complete set album featuring all the official versions of "Let It Go" released at the time,[7] as well as special dubbings released for the movie Moana, which gathered in the space of two years from its release a Tahitian,[8] a Māori[9][10] and a Hawaiian version,[11][12] it was announced that a special Northern Sami dubbing will be released for Frozen 2 with the title Jikŋon 2.[13][14][15]

Marketing

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Disney released the first teaser trailer for the film on February 13, 2019.[16] The teaser trailer was viewed 116.4 million times in its first 24 hours, becoming the second most viewed animated film trailer in that time period, surpassing the record of Incredibles 2 (113.6 million views).[17] The second trailer debuted during ABC's Good Morning America on June 11, 2019.[18] The third trailer was also released on GMA, on September 23.[19][20] A fourth trailer was released by Disney UK on October 14.[21]

Disney partnered with 140 brands worldwide to promote Frozen 2, the highest number ever for any Disney animated film.[22] In the U.S. market, Disney heavily marketed the film through a variety of internal and external partners.[23] Disney's marketing partners deployed approximately "250 million touchpoints" (i.e., branded objects) into the U.S. retail sector in preparation for the film's release.[22] To support the film's massive marketing campaign, the lead cast members made numerous appearances in public and on many television shows.[23] During the month of November, the lead cast members' schedules were so jammed that in Bell's words, "[w]e flew on a helicopter to Disneyland because time is, it's not there."[24]

Apart from the world premiere, Disney Animation held two separate events for the American news media: on September 6, 2019, Disney Animation hosted an early preview day at its headquarters in Burbank,[25] and on November 9, 2019 (the Saturday after the premiere), Disney Animation held a formal press conference at the W Hotel in Hollywood.[26] Although Lee suffers from a fear of flying,[27] she joined Buck and Del Vecho on a global press tour to Mexico, Italy, France, the United Kingdom, Japan, and Korea to promote the film.[23] The Lopezes joined them for the Japan segment.[23]

UK supermarket chain Iceland promoted the film as part of its 2019 Christmas advertisement, as well as having a new and exclusive short scene made by Walt Disney Animation Studios, showing Olaf and Elsa's favorite things about Christmas.[28] Menzel, Gad and Groff were also interviewed on a Children in Need edition of The One Show on November 15.[29]

  1. ^ Mandell, Andrea (November 8, 2019). "Is 'Frozen 2' better than the original? Early reaction calls new songs 'twice as catchy'". USA Today. Archived from the original on November 15, 2019. Retrieved November 16, 2019.
  2. ^ Rubin, Rebecca (November 1, 2018). "'Frozen 2' Release Date Moves Up a Week". Variety. Archived from the original on November 1, 2018. Retrieved November 2, 2018.
  3. ^ Kent, Clarkisha (November 7, 2019). "Watch the 'Frozen 2' world premiere red carpet live stream". Entertainment Weekly. Retrieved 2019-11-08.{{cite web}}: CS1 maint: url-status (link)
  4. ^ Lesnick, Silas (April 25, 2017). "Disney Movie Release Schedule Gets a Major Update". ComingSoon.net. Archived from the original on April 26, 2017. Retrieved April 25, 2017.
  5. ^ Frozen 2 - Trailer & Release Date | Disney Movies Australia & New Zealand, retrieved 2019-11-11
  6. ^ "Welcome to Disney+" (PDF). Disney. April 11, 2019. Archived (PDF) from the original on April 14, 2019. Retrieved April 14, 2019.
  7. ^ "Let It Go The Complete Set". Archived from the original on September 23, 2018. Retrieved July 20, 2019 – via Amazon.
  8. ^ "Moana to be first Disney film translated into Tahitian language". Entertainment Weekly. October 25, 2016. Archived from the original on November 23, 2016. Retrieved November 12, 2016.
  9. ^ "Casting". www.adrenalingroup.com. Archived from the original on June 11, 2017. Retrieved June 11, 2017.
  10. ^ Haunui-Thompson, Shannon (September 11, 2017). "Moana in Māori hits the big screen". Radio New Zealand. Archived from the original on December 2, 2017. Retrieved December 2, 2017.
  11. ^ "Auli'i on Instagram: 'Aloha nui kākou! Eia nō hoʻi au ʻo Auliʻi Cravalho ma Nuioka nei. A piha ʻeu ka hauʻoli i ka hana hou ʻia ʻana ʻo Moana... a i kēia…'". Instagram. Archived from the original on May 14, 2019. Retrieved July 20, 2019.
  12. ^ "Disney's Moana to make World Premiere in ʻŌlelo Hawaiʻi at Ko Olina's World Oceans Day, June 10". Ko Olina. May 1, 2018. Archived from the original on February 24, 2019. Retrieved May 19, 2018. (press release).
  13. ^ Milligan, Mercedes (July 19, 2019). "'Frozen 2' Will Get Sámi Language Version". Animation Magazine. Archived from the original on July 20, 2019. Retrieved July 20, 2019.
  14. ^ Verstad, Anders Boine (July 19, 2019). "Frost 2 kommer på samisk". NRK (in Norwegian Bokmål). Retrieved July 20, 2019.
  15. ^ Idivuoma, Mariela (November 20, 2019). "Dette er de samiske Disney-stjernene". NRK.
  16. ^ Evans, Greg (February 13, 2019). "'Frozen 2' Teaser: Disney Unveils First Look At Sequel". Deadline Hollywood. Archived from the original on February 14, 2019. Retrieved February 13, 2019.
  17. ^ D'Alessandro, Anthony (February 14, 2019). "'Frozen 2' On Fire: Most-Watched Animated Film Trailer Of All Time". Archived from the original on February 15, 2019. Retrieved February 15, 2019.
  18. ^ GMA Team via GMA (June 10, 2019). "Anna, Elsa featured in mysterious movie poster for 'Frozen 2'". ABC News. Archived from the original on June 10, 2019. Retrieved June 10, 2019.
  19. ^ Charlie Ridgely (September 21, 2019). "Disney Releasing New Frozen 2 Trailer Next Week". comicbook.com. Archived from the original on September 21, 2019. Retrieved September 20, 2019.
  20. ^ Charlie Ridgely (September 23, 2019). "New Frozen 2 Trailer Released by Disney". comicbook.com. Retrieved September 23, 2019.
  21. ^ UK, Disney [@Disney_UK] (October 14, 2019). "This November, search for answers & brace for adventure with #Frozen2. Watch the brand new trailer now!" (Tweet). Retrieved October 14, 2019 – via Twitter.
  22. ^ a b Pasquarelli, Adrianne (12 November 2019). "With Disney's Frozen 2 Heating Up, These Brands Are In Luck". AdAge. Crain Communications. Retrieved 25 November 2019.
  23. ^ a b c d D'Alessandro, Anthony (24 November 2019). "How Disney Turned 'Frozen 2' Into Biggest Global Toon Debut Of All-Time With $350M+, November Animated Pic U.S. Record $130M". Deadline. Penske Media Corporation. Retrieved 25 November 2019.
  24. ^ Weintraub, Steve. "Kristen Bell Talks 'Frozen 2', Deleted Songs, and Which Character Blew Her Mind in the Sequel". Collider. Collider, Inc. Retrieved 26 November 2019.
  25. ^ Radish, Christina (19 November 2019). "The Biggest Challenge in Making 'Frozen II' Was Finding a Reason for It to Exist". Collider. Collider, Inc. Retrieved 25 November 2019.
  26. ^ Kuhlmeier, Thomas (10 November 2019). "'Frozen 2' Has a Darker Tone – And That's a Good Thing!". SoCalThrills. RB Creative Group. Retrieved 25 November 2019.
  27. ^ Cite error: The named reference Dowd was invoked but never defined (see the help page).
  28. ^ @IcelandFoods (November 1, 2019). "Our favourite thing about Christmas? A perfect Christmas dinner, with a hint of magic...❄️#magicoffrozen" (Tweet) – via Twitter.
  29. ^ "The One Show: Children in Need Special". BBC iPlayer. November 15, 2019. Retrieved November 16, 2019.
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