Talk:Psychological pricing/Archives/2017

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I agree entirely with the previous comment. This article needs to be rewritten with a broader focus. Psychological pricing refers to any pricing tactic designed to achieve a pyschological effect. In other words, sellers price goods based on the psychology of prices rather than on economic factors. Prices can be used to signal both value and quality. Psychological pricing therefore includes a broad range of tactical moves of which the "left digit bias" (in some cases, also known as terminal digit nine prices or the 'nine fixation' or 'odd number pricing') is just one example. Other examples of psychological pricing include high price maintenance (setting a high price to maintain a perception of quality); price lining (pricing goods into categories with distinct price points for each category) etc. As it currently stands, this article appears to be focussed on using price to signal value, and tends to ignore the role of price in signalling quality. This article would benefit from a much broader conceptualisation of psych pricing that is consistent with the marketing literature. BronHiggs (talk) 03:48, 27 April 2017 (UTC)

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