Talk:Burma-Shave/Archives/2015

discontinued 1963?

But in the photo whose caption is "Set of signs promoting Burma-Shave, on U.S. Route 66", I can see a 1965 Chevrolet, which wouldn't have come out any earlier than Sept.(?) 1964. — Preceding unsigned comment added by 128.63.16.20 (talk) 16:30, 27 September 2013 (UTC)

The signs are reproductions (ie: fake) and appear at the Hackberry General Store in Hackberry, Arizona. The real Burma-Shave campaign was 45-state and skipped Arizona, New Mexico, Massachusetts, Alaska and Hawaii (effectively discarding a two-state chunk of U.S. Route 66 as too sparsely-populated to be worthwhile). The original signs were taken down at the end of the campaign as they were on rented locations for which Burma-Shave would have had to pay roadside farmers. K7L (talk) 16:36, 27 September 2013 (UTC)

Curiously, as of 2011 when I last witnessed them, the language in the fine print on the bottom of the the final Burma-Shave signs on the currently maintained Arizona along AZ-66 suggest that the Arizona Department of Transportation currently holds the trademark; these are also modern, high quality, retroreflective highway signs in the size, shape and color pattern of the originals. There's a pretty equal mix of road safety messages (which may or may not have been part of the original campaign) and ones for the actual product. Going eastbound, the final set before entering New Mexico reads "If you / Don't know / Whose signs / These are / You can't have / Driven very far", and if I recall correctly, placed so the next sign in cadence is "Welcome to New Mexico". 70.184.249.25 (talk) 19:46, 28 January 2015 (UTC)