Seidels Reklame
| Categories | Advertising trade magazine |
|---|---|
| Founder | Wilhelm Seidel |
| Founded | 1913 |
| Final issue | 1942 |
| Country | German Empire |
| Based in | Berlin |
| Language | German |
Seidels Reklame (German: Seidel's Advertising) was a German advertising trade and graphic art magazine which was in circulation between 1913 and 1942. It was based in Berlin, Germany.
History and profile
[edit]Seidels Reklame was founded by Wilhelm Seidel in Berlin in 1913.[1][2] The first editor was Robert Hösel, and its subtitle was Das Blatt der Praxis.[1] From May 1935 the magazine was renamed as Werben und Verkaufen (German: Advertising and Selling) and published until this title until its closure in 1942.[1]
Seidels Reklame covered articles about the developments in advertising and relevant legal issues, including chicanery and plagiarism.[3] During the Weimar Republic it supported the use of advertisements in which modern, independent and provocative women were featured.[4] It is one of the earliest German publications which used the term public relations in 1937.[5] One of the contributors was Julius Pinschewer who stressed the significant roles of the advertising films in attracting consumers.[6] Robert Hösel also published articles describing experiments on the optimal color combinations to produce the most effective contrast between text and background on posters.[7]
References
[edit]- ^ a b c Bernhard Denscher (29 April 2013). ""Seidels Reklame" online" (in German). Austrian Posters. Retrieved 19 July 2022.
- ^ Joe Perry (2010). Christmas in Germany: A Cultural History. Chapel Hill, NC: University of North Carolina Press. p. 147. ISBN 978-0-8078-9941-0.
- ^ Molly Loberg (2018). The Struggle for the Streets of Berlin: Politics, Consumption, and Urban Space, 1914–1945. Cambridge: Cambridge University Press. p. 34. doi:10.1017/9781108278058. ISBN 9781108278058.
- ^ Bianca Gaudenzi (2013). "Press Advertising and Fascist Dictates". Journalism Studies. 14 (5): 664. doi:10.1080/1461670X.2013.810902. S2CID 142583402.
- ^ ""Public Relations" in der NS-Zeit (I)" (in German). Online Museum für Public Relations. Retrieved 19 July 2022.
- ^ John Hoffmann (Fall 2018). "Animating the Nations: Julius Pinschewer's Anglophone Cinema". Film History. 30 (3): 58. doi:10.2979/filmhistory.30.3.03. S2CID 192850065.
- ^ Michael Cowan (Summer 2013). "Absolute advertising: Walter Ruttmann and the Weimer advertising film". Cinema Journal. 52 (4): 49–73. doi:10.1353/cj.2013.0038. S2CID 191561990.