Priority Insurance Company Limited
| Company type | Private |
|---|---|
| Industry | Insurance |
| Founded | September 8, 2011 |
| Headquarters | , |
Number of locations | 32 offices (2023) |
Key people |
|
| Services | non-life insurance |
| Parent | Tobinco Group |
| Website | priorityinsuranceghana |
Priority Insurance Company Limited is a Ghanaian insurance company headquartered in Accra.[1] It was incorporated in 2011 and licensed by the National Insurance Commission (NIC)[2] to underwrite non-life insurance.[3][4]
Background
[edit]The company was founded in 2011 in Accra and is a subsidiary of the Tobinco Group of Companies.[5] In 2018, it joined the Ecowas Brown Card Insurance Scheme,[6] an initiative similar to the European Health Insurance Card, to ensure prompt and fair compensation to the victims of road accidents for the damages caused them by non-residing motorists travelling from other ECOWAS member States to their country.[7][8] As at October 2022, it had 32 branches across Ghana[9] and ranked 38 on the Ghana Club 100 Index published by the Ghana Investment Promotions Centre.[10] Together with iRisk Brokers, Priority Insurance launched Home/Office 360, an insurance product designed to increase insurance penetration on a micro level.[11]
Leadership
[edit]The company is led by Mathew Kweku Atta Aidoo, who acts as the Managing Director.[12] Other top level executives include Wendy Klome, General Manager, Finance; Felix Akyea- Bekoe as the General Manager, Operations[9] and Abubakari Salifu as the General Manager, Business Development and Marketing.[13]
Impact And Recognition
[edit]The company won the "Motor Insurance Brand of the year" at the 2024 edition of the Ghana Corporate Brands Awards" during an event held in Accra.[3] During the Ghana Accountancy and Finance Awards held in Accra on 16th November, 2024, Priority Insurance Company Limited won the Best Financial Team award as well as the Outstanding Customer Service award in General insurance.[14]
References
[edit]- ^ "Priority Insurance Company advises government to insure public institutions and assets - MyJoyOnline". www.myjoyonline.com. 2023-08-23. Retrieved 2024-03-27.
- ^ "General Announcement – Ghana Insurers Association". ghanainsurers.org.gh. Retrieved 2024-01-10.
- ^ a b "Priority Insurance Company Opens Its Sunyani Branch | News Ghana". newsghana.com.gh. 2015-11-06. Retrieved 2023-11-29.
- ^ "NIC | Insurers & Reinsurers – Non-Life Companies". nicgh.org. Retrieved 2024-01-10.
- ^ Dogbevi, Emmanuel (2012-11-29). "Tobinco Pharmaceuticals enters Ghana's insurance industry". Ghana Business News. Retrieved 2024-01-10.
- ^ "ECOWAS Brown Card big shots meet in Gambia for 35th AGM". Browncardghana. 2019-02-09. Retrieved 2024-01-10.
- ^ "Presentation | ECOWAS Brown Card Insurance". www.browncard.org (in French). Retrieved 2024-01-10.
- ^ "Ghana | ECOWAS Brown Card Insurance". www.browncard.org (in French). Retrieved 2024-01-10.
- ^ a b "Priority Insurance Company unveils new executive office at Priority House". GhanaWeb. 2022-10-14. Retrieved 2024-01-10.
- ^ digital (2022-10-19). "19th Edition of the Ghana Club 100 Rankings Outcome". GIPC. Retrieved 2024-01-10.
- ^ Francis (2024-10-07). "Priority Insurance, iRisk brokers launch innovative new microinsurance product". The Business & Financial Times. Retrieved 2024-12-05.
- ^ "Matthew K. A. Aidoo appointed general manager of Priority Insurance Company". www.atlas-mag.net. Retrieved 2024-01-10.
- ^ Zurek, K. (2023, August 27). Salifu Abubakar Godmar, appointed Motor Insurance Lecturer at Ghana Insurance College. Graphic Online.
- ^ "Priority Insurance Makes Insurance Dominance Statement With Two(2) Major Awards | The Ghana Times". 2024-11-19. Retrieved 2024-12-05.