Planet Smoothie
 | |
| Company type | Private |
|---|---|
| Industry | Food and beverage |
| Founded | 1995 Atlanta, Georgia, U.S. |
| Headquarters | , U.S |
Number of locations | 125 |
Area served | United States |
| Products | Smoothies |
| Parent | Kahala Brands |
| Website | planetsmoothie |
Planet Smoothie is the third largest American chain of smoothie stores[1] serving smoothies. The company was founded in 1995[2] by Martin Sprock in Atlanta, Georgia, and currently operates more than 100 locations. In November, 2011, Planet Smoothie was acquired by Tasti D-Lite LLC who also operates Tasti D-Lite stores.[3] In June 2015, Quick-Service Restaurant Franchisor Kahala Brands purchased both Planet Smoothie and Tasti D-Lite in a deal that brings their 128 locations into the portfolio of about a dozen fast food, treat and sandwich chains such as Blimpie and Cold Stone Creamery owned by the Serruya family of Canada. Together, the Tasti D-Lite and Planet Smoothie locations will now be run from the Kahala Brands corporate headquarters in Scottsdale, Arizona.[4] In August 2022, Planet Smoothie expanded operations to Australia with 4 locations opening across Victoria within the first 12 months.
Advertising
[edit]In 2007, Planet Smoothie decided to send one person on a trip from Orlando to San Diego to assume the role of Cup Man, the chain's longstanding brand character.[5]
The 22-market "Good for You, Good for the Planet" tour took Cupman coast-to-coast in a biodiesel converted ice cream truck designed to raise awareness of green issues in markets across the country.[6]
Candidates were required to submit a video of why they felt they would make the best Cup Man for the 30-day green trek.[citation needed] Joel Moss Levinson, of Dayton, Ohio was named the winner. For Joel's winning entry, he wrote a song with lines such as “I wanna be your Cupman” and “I’m environmentally responsible, I recycle, reduce and reuse, that’s why I want to drive your car that runs on biodiesel fuel.[7]” Joel garnered enough online votes to be chosen as the company's walking, talking, touring CupMan.[8]
Joel has since won 11 contests — earning more than $200,000 in money and prizes. He has been featured in The New York Times,[9] The Jay Leno Show[10] and an Access Hollywood Rising Star.[11]
Environmental stewardship
[edit]In 2008, Planet Smoothie, who served its smoothies in cups made of recycled polystyrene and offered the reusable "MacDaddy" insulated travel mug, sponsored a contest to encourage inventors to develop an eco-friendly solution to polystyrene, currently the only cup material in the marketplace that maintains a smoothie's frozen integrity.[12]
Merger
[edit]Following the acquisition of the Planet Smoothie brand by Tasti D-Lite, several stores began to convert to a dual brand product mix, offering both smoothies and soft serve.
References
[edit]- ^ "Raving Brands, Inc. Company History". FundingUniverse. Retrieved 2020-01-02.
- ^ "Franchise Directory". All Business.
- ^ "Tasti D-Lite acquires Planet Smoothie". Networld Media Group. Archived from the original on 2013-06-30.
- ^ "Kahala Brands Announces Purchase Of Planet Smoothie & Tasti D-Lite". 2015-06-02. Archived from the original on 2016-02-04. Retrieved 2015-06-02.
- ^ "Planet Smoothie to hit the road for the good of the globe". Nation's Restaurant News. Jan 15, 2007. Retrieved 2020-01-02.
- ^ "Planet Smoothie Issues a Call for Green Inventors With Its "New Year! New Look! New You!" Campaign". Earth Times. Archived from the original on 2012-08-19.
- ^ "Internet Crush: Joel Moss Levinson". New York Daily News.
- ^ Dempsey, Laura (April 1, 2008). "He's a real smoothie in a cup suit Dayton native Joel Moss mixes showbiz, environmentalism as drink company's roving mascot". Dayton Daily News.
- ^ Clifford, Stephanie (October 28, 2008). "Finding a Gold Mine in Digital Ditties". The New York Times. Retrieved May 22, 2010.
- ^ "The Jay Leno Show".
- ^ "Rising Star Rising Star: Joel Moss Levinson". December 1, 2008. Archived from the original on 2009-07-14. Retrieved 2020-01-02.
- ^ "Planet Smoothie Issues a Call for Green Inventors With Its "New Year! New Look! New You!" Campaign". Reuters. February 4, 2008. Archived from the original on 2009-05-01. Retrieved 2020-01-02.