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Promotora de Informaciones, S.A.
Company typeSociedad Anónima
IndustryBroadcasting, Publishing, Media, Internet, Entertainment
Founded1972; 52 years ago (1972)
FounderJesús de Polanco
Key people
ServicesTelevision and radio production, press and publishing
RevenueDecrease €6.822 billion (2020)[1]
Number of employees
14,987 (2020)[2]
SubsidiariesGrupo Santillana

Promotora de Informaciones, S.A. (PRISA) is a Spanish media conglomerate headquartered in Madrid, Spain. It is one of the largest media companies in Spain and all of Latin America, producing a wide variety of educational, cultural and informative content. PRISA owns a portfolio of newspapers, magazines, radio stations, and television networks. The majority subsidiaries and brands of the company are El País, Cadena SER, and Santillana.

History and profile[edit]

The PRISA group was founded in 1972[3]The company was established as part of the Spanish transition towards democracy.[4] by Jesús de Polanco, who was the major shareholder and the president of the company until his death on 21 July 2007.[5] The other founder was José Ortega Spotorno, the son of the philosopher Ortega y Gasset.[4] The son of Jesús de Polanco, Ignacio Polanco, succeeded him as the president of PRISA.[5]

In 2006, the share of the group in the Spanish press market was only 15%.[5]

As of 2010, it was controlled by Nicolas Berggruen.[6] At the end of 2010 the US hedge fund Liberty Acquisitions Holdings acquired 51% of the company.[3]

In March 2014, Prisa sold part of the Grupo Santillana, the Alfaguara publishing house, to Penguin Random House for 72 million euros.[7]

In 2014, the Prisa group closed the sale of its 56% stake in the Digital+ channel marketed under the name Canal+ España to Telefónica for an estimated amount of 750 million euros.[8][9]

In 2016 it became known that PRISA had paid its board members 80 million Euros since 2012, despite deep cuts and layoffs in the newsrooms of El Pais, and a "95 percent crash in Prisa´s stock over the past 5 years" as well as debt of at least 1.5 billion Euros.[10]

In July 2017, Altice announced the acquisition of Media Capital, a Portuguese company dedicated to the media, which in particular owns TVI, Prisa, for approximately 440 million euros,[11] but which shortly after refused to sell it to Altice.[12]

In October 2017, Juan Luis Cebrián agreed to step down after chairing PRISA for "more than three decades".[10]

In October 2020, Santillana Spain was sold to the Finnish group Sanoma for 465 million euros, as the company announced to the National Securities Market Commission.[13]

In January 2021, French conglomerate Vivendi announced the acquisition of a stake in the capital of Prisa,[14] amounting to 9.9%.[15][16]



Prisa TV was the company's audiovisual division. In Spain, its predecessor Sogecable launched the country's first pay channel (Canal+) and the first satellite payment platform (Canal Satélite Digital/Digital+), sold in May 2015 to Telefónica, giving birth to the current Movistar Plus+ platform.[17]


PRISA owns the following papers among the others[18][4]
  • El País: Daily newspaper. The most widely read general newspaper in Spanish. In July 2022,'s audience exceeded 18,099,000 unique users, placing it in fourth place behind, and la Its printed edition has 762,000 daily readers, according to the second wave of AGE 2022.
  • Diario AS: Sports newspaper. Second most read sports newspaper in Spanish.'s audience exceeded 17,559,000 unique users in May 2020. Its print edition has 395,000 daily readers, according to the second wave of the 2022 EGMs.
  • Cinco Días: Business newspaper. Main economic press newspaper in Spain.'s audience exceeded 2,997,000 unique users in July 2020.
  • As of 2012, the company held a 50% interest in El Huffington Post, the Spanish-language version of the news source.[4]


  • El País Semanal: Sunday magazine.
  • ICON: Men's magazine.
  • S Moda: Women's magazine.


Prisa Radio is the company's radio division. It is the largest radio group in the Spanish language, with approximately 22 million listeners between Spain and Latin America.

In Spain, it owns the most listened to general radio station in the country, Cadena SER , and the music stations: Los 40 (current music), Los 40 Classic (vintage music), Los 40 Dance (electronic music), Los 40 Urban (music Latin), Cadena Dial (music in Spanish) and Radiolé (Spanish music). In Latin America, it has more than 1,250 stations, including its own, owned and associated stations, in countries such as Argentina, Chile, Colombia, Costa Rica, Panama and Mexico.

  • Cadena SER: News station.
  • Los 40: Contemporary hit radio station.
  • Los 40 Classic: Classic hits music station.
  • Los 40 Dance: Electronic dance music station (Online only).
  • Los 40 Urban: Urban hits music station.
  • Cadena Dial: Latin pop music station.
  • Radiolé: Spanish music station.
  • Caracol Radio: News station (Colombia).
  • ADN Radio: News station (Chile).
  • W Radio: News station (Mexico).


  • El HuffPost: Web portal. Spanish edition of the American newspaper. The audience of exceeded 9,068,000 unique users in July 2022.


  • El País Audio
  • AS Audio
  • SER Podcast
  • Los 40 Podcast
  • Dial Podcast
  • Podium Podcast


Grupo Santillana[edit]

Grupo Santillana is the editorial division of the group, present in Spain and 21 Latin American countries for more than 50 years. It includes the publishing houses Santillana Educación, Moderna or Santillana Français and has three digital education systems: Sistema UNO, Santillana COMPARTIR and Santillana virtual class.

PRISA also offers educational services and content (comprehensive solutions, textbooks, digital resources, support material, etc.) at all educational stages and published in Spanish, Portuguese and English. And it also provides advice to schools, which reinforces its commitment to the 2030 Agenda and acts as a transformative agent in education, helping to create better life opportunities for millions of students.

  • Santillana: creation of educational content for all training stages and appropriate to the regulations of each country.
  • Share: Santillana digital ecosystem aimed at teachers and administration.
  • UNOi System: platform that allows the management of the school structure and its digital content according to the needs of each school.
  • CREO System: CREO prepares students to face the challenges of today's world, instilling in them Christian values that will accompany them throughout their lives and that will make them mature people who work for and for society.
  • Loqueleo: young and dynamic label that collects the great children's and youth publishing collection with which Santillana has brought the best literature to schools over the last thirty years.
  • Richmond: interactive and multi-format content to make learning English and Spanish as a foreign language a stimulating and effective experience

International Prisa[edit]


  • Santillana is present in 20 countries in the region.
  • In the United States, it owns Caracol Miami, W Radio Los Angeles and the radio content network GLR Networks. It also owns 12% of the Spanish-language cable channel V-me.
  • In Mexico, it owns 50% of Radiopolis (a group that brings together radio stations like XEW-AM or Los 40, the remaining 50% being controlled by Televisa). In addition, he is responsible, with Televisa, for the Mexican edition of Rolling Stone.
  • In Argentina, it is a partner of Papel Prensa alongside Grupo Clarín and La Nación , making it the owners of 72% of the paper going to newspapers and magazines in Argentina.
  • In Chile, it owns Ibero Americana Radio Chile, a consortium of 10 channels which concentrate more than 50% of national programming. Its brands include Radio ADN, Radio Concierto, Rock & Pop, Los 40, to name a few.
  • In Colombia it has the most important talk radio systems such as Caracol Radio, W Radio and W+, in addition to the music networks Tropicana, Radioacktiva, Bésame Radio, Los 40, Los 40 Urban and Radio Santa Fe.
  • In Costa Rica, it operates the stations VIVA Radio, Los 40 and Bésame Radio in collaboration with Grupo Nación and the Mexican company Multimedios.
  • In Ecuador, it maintains an agreement with the RGAW Comunicación group to operate Los 40 in that country.
  • In Panama, the general radio station Radio Panamá and the radio show Los 40 operate.
  • In Bolivia, it previously held the assets of the Garafulic group (ATB, La Razón, Extra, El Nuevo Día, Bolivision, Radio Televisión Popular,, among others) from 2002 until its subsequent sale to Aikashi Investiments in 2009.[19]



In 2021, PRISA Media presented its new organizational structure,[20][21]+ its Upper management, [22] its Board of Directors and Board Committees:[23] and its Santillana management team.[24]

Direction Area
High direction
Carlos Nunez Murias Executive Chairman of Prisa Media
Francisco Antonio Cuadrado Pérez Executive Chairman of Santillana
Pablo Jiménez de Parga Maseda Secretary of the Board of Directors
Maria Pilar Gil Miguel Financial department
Jorge Rivera Garcia Business management and institutional relations
Rosa Junquera Santiago Sustainable Development Department
Marta Bretos Serrano People and talent management
Ana Ortas-Pau Communication Department
Virginia Fernández Iribarnegaray Internal Audit Department
Prisa Media
Carlos Nunez Murias Executive Chairman
Enric Hernández Llorente Deputy to the President (Responsible for corporate development)
Fernando Garcilaso de la Vega Vice President of Prisa Media
Vanessa Hernández Ferreiro General Manager of Operations
Javier Munoz Martinez General Director of the Legal Department
Maria Luisa Manzano Porteros General Sales Director
Juan Antonio Canton Molina General Press Director ( El País, As, Cinco Días and El HuffPost )
Ignacio Soto Perez General Director of Radio in Spain (Cadena SER, Los 40 y Cadena Dial)
Maria Jose Bueno Marquez Director of El País
Vicente Jimenez Navas Director of As
David Fernández Sanchidrián Director of ElHuffPost
Amanda Mars Checa Director of Cinco Dias
María Montserrat Domínguez Montoli Cadena SER Content Director
José Luis Gutiérrez Cuéllar Managing Director of Digital and Technology
Francisco Javier Llorente Campos Managing Director of Video
Maria Jesus Espinosa de los Monteros General Manager of Audio
Vicent Argudo Esteve General Director of Music
Luis Baena Reig Managing Director of Marketing and Audiences
Cristina Gonzalo Orchando Commercial, Product and Innovation Marketing Director
Jesus Aspra Rodriguez Marketing Director
Manuel Anton Castro Sanjurjo Director of Transformation and Customer Service
Felipe Cabrales Urdaneta CEO in America
Juan Andrés Varela Varela Director in the United States
Francisco Enrique Cabanas Soria Director in Mexico
Ricardo Berdichesky Sommerfeld Director in Chile
Antonio Yélamo Crespillo Director at Prisa Media in Andalucía
José María Tejerina Sánchez Director at Prisa Media in Aragón
Pablo González-Palacios Ortea Director at Prisa Media in Asturias
Josep Roquer Zaragoza Director at Prisa Media in the Balearic Islands
Lourdes Santana Navarro Director at Prisa Media in Canarias
Monica Revilla Sierra Director at Prisa Media in Cantabria
Felix Amaya Fernandez Director at Prisa Media in Castilla-La Mancha
Ramiro Martin Vega Director at Prisa Media in Castilla y León
Jaume Serra Saguer Director at Prisa Media in Cataluña
Bernardo Guzman Montoro Director at Prisa Media in the Comunidad Valenciana
Angel Blanco Escudero Director at Prisa Media in Extremadura
Mario Moreno Gil Director at Prisa Media in Galicia
Domingo Camacho Fernández Director at Prisa Media in Murcia
Javier Hoyos Garcia Director at Prisa Media in Navarra and La Rioja
María Begoña Marañón Unanue Director at Prisa Media in the Country Vasco
Alejandro Elortegui Escartin Engine and New Projects Director
Fernando Hernández Puente Design Director
Raul Romojaro Martin-Caro Deputy Engine Director
José María Delgado Jiménez Assistant Director of Music
Ramon Tapias Director of Cadena Dial, Radiolé and Los 40 Classic
Miguel Angel Corral Salas Director of Musical Events
Francisco Antonio Cuadrado Pérez executive chairman of Santillana
Julio Alonso Pena Operational Managing Director
José Málaga Cochella Global Chief Technology Officer
Luciano Dias Monteiro Director of Communication and Sustainable Development
Raquel González González Global Marketing Director
Nuria Quevedo Ruiz Global Human Resources Director
Miguel Garcia de Antelo Director General of Private Enterprises
Luis Guillermo Bernal Ramirez Director of Global Content
Maria del Carmen Eulalia Pajares Global Finance and Controlling Director
Alberto Muñoz Céspedes Managing Director of Santillana Editores Portugal
Jose Angelo Xavier de Oliveira Managing Director of Moderna Brazil
José Henrique del Castillo Melo Global Director of Private Affairs in Brazil
Alejandro Nestor Avakian Managing Director of Moderna Solutions Brazil
Alberto Polanco Blanco Mexico General Manager (Private Company)
David Delgado of Robles de la Peña Director General of Mexico (Public Enterprises)
Luis Alonso Gonzalez General Manager for North Central America (Guatemala, Honduras and El Salvador)
Pedro Luis Ayuso Gil Director General of the Dominican Republic
Victor Perez Deputy Director General of Puerto Rico
Diego Cerutti General Manager of South Central America (Costa Rica, Panama and Venezuela)
Arturo Ortega CEO of Venezuela
Eduardo Rafael Echeverría Correa CEO of Colombia
Rodrigo de la Ossa Izquierdo CEO of Santillana Colombia
Diego Alberto Idarraga Director of Norma Colombia
Alex Guerrero CEO of Ecuador
Fernando Martin Esteves Fros CEO of Peru
Carola Ossio Bustillos CEO of Bolivia
Alejandro Solari Olivera General Manager of Chile (Private company)
Mauricio Montenegro Lopez Director General of Chile (Public Enterprises)
Ivonne Petersen Middleton CEO of Paraguay
Fernando Rama Falero CEO of Uruguay
Jose Linán Lozano CEO of Argentina
Board of Directors and Board Committees
Joseph Marie Oughourlian (Director and Owner of Amber Active Investors Limited, 12/18/15) Chairman of the Board of Directors and of the Executive Committee
Miguel Ángel Barroso Ayats (owner director representing Amber Capital UK LLP, 3/22/18) Member of the Board of Directors and of the Sustainable Development Commission
Francisco Cuadrado Pérez (executive advisor, 7/27/21) Member of the Board of Directors and the Commission of Delegates
Béatrice de Clermont-Tonnerre (independent director, 3/6/19) Member of the Board of Directors and the Delegates and Sustainable Development Committee, coordinating director and chairman of the Nomination, Remuneration and Corporate Governance Committee
Carmen Fernández de Alarcón Roca (exclusive director for Vivendi, 6/29/21) Member of the Board of Directors and the Nomination, Remuneration and Corporate Governance, Audit, Risk and Compliance and Sustainable Development Committees
María Pilar Gil Miguel (executive advisor, 2/28/23) Member of the Board of Directors and the Commission of Delegates
María José Marín Rey-Stolle (independent director, 2/23/21) Member of the Board of Directors and the Delegates and Audit, Risk and Compliance Committees
Carlos Núñez Murías (executive advisor, 6/29/21) Member of the Board of Directors and the Commission of Delegates
Manuel Polanco Moreno (exclusive manager for Rucandio, 4/19/01)
María Teresa Quirós Álvarez (independent director, 11/30/21) Member of the Board of Directors and of the Sustainable Development Committee and Chairman of the Audit, Risks and Compliance Committee
Javier Santiso Guimaras (independent director, 12/22/20) Member of the Board of Directors and of the Committee of Delegates and of the Nomination, Remuneration and Corporate Governance Committee
Andrés Varela Entrecanales (exclusive director for Global Alconaba, 7/9/22) Member of the Board of Directors
Fernando Carrillo Pérez (independent director, 6/28/23)
Isabel Sánchez García (independent director, 6/28/23)
Pablo Jiménez de Parga Maseda Secretary of the Board of Directors and delegated committees, Audit, Risks and Compliance, Appointments, Remuneration and Corporate Governance and Sustainable Development


Shareholding of the Prisa group as of January 22, 2021 [25] ,[26]
Shareholder Key characters Go
 Amber Capital UK LLP Joseph Oughourlian 29.84%
Vivendi SE Vincent Bolloré 9.93%
Telefonica SA Jose Maria Alvarez-Pallete 9.44%
Polanco family (Rucandio SA) Ignacio Polanco 7.61%
Khalid Thani Abdullah Al Thani 5.13%
GHO Networks SA de CV Roberto Alcántara Rojas 5.01%
Inversora de Carso, SA de CV 4.30%
Banco Santander SA 4.14%
Carlos Fernández González 4.02%
Melqart Opportunities Master Fund Ltd 2.20%
Polygon European Equity Opportunity Master Fund 1.10%

See also[edit]


  1. ^ "Annual Results 2010" (PDF). Prisa. Archived from the original (PDF) on 27 July 2011.
  2. ^ Prisa: About us Archived 12 April 2011 at the Wayback Machine
  3. ^ a b Julia Pastor (27 December 2013). "Prisa Group: Dismantling of Spain's Top Media Giant Means End of an Era". The Corner. Madrid. Retrieved 26 November 2014.
  4. ^ a b c d "Country Profile: Spain". Institute of Media and Communications Study. Retrieved 21 February 2015.
  5. ^ a b c Andrea Czepek; Melanie Hellwig; Eva Nowak (2009). Press Freedom and Pluralism in Europe: Concepts and Conditions. Intellect Books. p. 278. ISBN 978-1-84150-243-4. Retrieved 12 December 2014.
  6. ^ Raphael Minder. "Prisa Looks for Return to Financial Health", The New York Times, 21 November 2010
  7. ^ Confidencial, El (18 April 2013). "Santillana vende Alfaguara y sus sellos literarios a Random House". (in Spanish). Retrieved 8 August 2023.
  8. ^ J, M. (2 June 2014). "PRISA firma la venta del 56% de Canal+ a Telefónica por 750 millones". El País (in Spanish). ISSN 1134-6582. Retrieved 8 August 2023.
  9. ^ "Prisa vend Digital + à Telefonica". LEFIGARO (in French). 3 June 2014. Retrieved 8 August 2023.
  10. ^ a b Herman, Marc. "Spain's most famous paper stumbles amid Catalonia independence crisis". Retrieved 7 April 2024.
  11. ^ "Patrick Drahi s'offre la première télé portugaise". Les Echos (in French). 14 July 2017. Retrieved 8 August 2023.
  12. ^ "Autores". Dinheiro Vivo (in European Portuguese). Retrieved 8 August 2023. {{cite web}}: |last= has generic name (help); External link in |last= (help)
  13. ^ "PRISA refinancia su deuda hasta 2025 y acuerda la venta de Santillana España por 465 millones". El País (in Spanish). 19 October 2020. Retrieved 11 September 2023.
  14. ^ "Après Prisma Media, Vivendi se renforce sur le marché hispanophone". La Tribune (in French). 22 January 2021. Retrieved 8 August 2023.
  15. ^ "Vivendi Acquires Stake in Spanish-Language Publishing Group Prisa". 22 January 2021.
  16. ^ "Vivendi raises its stake in PRISA to 9.9% - Vivendi".
  17. ^ Gómez, Rosario G. (7 May 2014). "PRISA acepta la oferta de compra de Telefónica sobre el 56% de Canal+". El País (in Spanish). ISSN 1134-6582. Retrieved 11 September 2023.
  18. ^ "Spain- Newspapers". G2MI. Archived from the original on 13 April 2015. Retrieved 26 November 2014.
  19. ^ "Prisa vende por 3,1 millones sus acciones en la TV boliviana ATB". Cinco Días (in Spanish). 21 January 2009. Retrieved 11 September 2023.
  20. ^ "PRISA Media presenta su nueva estructura organizativa". El País (in Spanish). 12 September 2021. Retrieved 11 September 2023.
  21. ^ Prisa. "Luis Baena, nuevo director general de Marketing de PRISA Media | Prisa". (in Spanish). Retrieved 11 September 2023.
  22. ^ Prisa. "Alta dirección". (in Spanish). Retrieved 11 September 2023.
  23. ^ Prisa. "Consejo de Administración y Comisiones del Consejo". (in Spanish). Retrieved 11 September 2023.
  24. ^ Prisa. "Equipo directivo". (in Spanish). Retrieved 11 September 2023.
  25. ^ Soteras, Jaime (28 February 2015). "¿Quiénes son los 10 mayores accionistas de Prisa?". infoLibre (in Spanish). Retrieved 11 September 2023.
  26. ^ "Telefónica eleva su participación en Prisa al 13,05%". Europa Press. 20 February 2016. Retrieved 11 September 2023.

External links[edit]