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MissMalini.com

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MissMalini.com
Type of site
Online platform
Available inEnglish
Headquarters
Mumbai
,
India
OwnerGood Media Co (Good Glamm Group)
Created byMalini Agarwal
URLwww.missmalini.com
CommercialYes
RegistrationOptional
Launched2008
Current statusActive

MissMalini.com is an online platform that was established in 2008 and is based in Mumbai, India. It publishes lifestyle and entertainment content, including Bollywood news, gossip, fashion trends, and lifestyle entertainment news.[1][2] MissMalini is now a part of Good Media Co, the media division of the Good Glamm Group, following its acquisition in December 2021.[3][4] The platform is frequently referenced by publications such as Fortune India,[5] The Quint,[6] ScoopWhoop,[7] The Times of India,[8] Pinkvilla, and others.

History

[edit]

MissMalini.com was launched in 2008 by Malini Agarwal[9] as a personal blog.[10] She had previously been writing a gossip column for Mid-Day, a Mumbai tabloid, and decided to expand her writing into a blog.[11] As the blog gained popularity, she left her job at Channel V to focus on it full-time.[12][13][14] MissMalini.com covers a variety of topics, including Bollywood, fashion, lifestyle, travel, food, and nightlife.[15][16] The platform is inspired by international sites like PopSugar and Perez Hilton.[5] MissMalini.com became an official media partner for major fashion events in India, such as Lakme Fashion Week, Blender's Pride Fashion Tour, and India Resort Fashion Week.[17]

MissMalini.com has also covered fashion events outside India, including Cape Town Fashion Week 2012. Malini Agarwal hosts "Inside Access with Miss Malini," a show where she interviews celebrities.

In December 2021, Good Glamm Group acquired MissMalini Entertainment, integrating its divisions into various verticals of the group. MissMalini now operates as Good Media Co., led by Priyanka Gill. MissMalini's talent management division, ignite edge, merged with Good Creator Co, led by Sachin Bhaita.[18] MissMalini Girl Tribe[19] became part of the Good Community, led by Naiyya Saggi. The founders of MissMalini, Malini Agarwal, Nowshad Rizwanullah, and Mike Melli, joined as co-founders of Good Creator Co with Sachin Bhatia, Rahul Singh, Nishant Radia, Nikhil Kumar, Subrat Kar, and Ajay Mishra.

In January 2022, Good Creator Co. launched the Good Creator Co. x Dabboo Ratnani Creator Calendar 2022, curated by MissMalini. The calendar featured 12 content creators and influencers from various fields, including Ranveer Allahbadia, Faye D'Souza, Be YouNick, Malini Agarwal, Sushant Divgikar, Pooja Dhingra, CarryMinati, Masoom Minawalla, Mr Faisu, Mrunal Panchal, Melvin Louis, and Prajakta Koli.[20]

Shows and events

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In July 2022, MissMalini, along with the Good Creator Club and The British Brow Bar, organised the 'Boss Lady' dinner in Mumbai. The guest list included Naiyya Saggi, Aahana Kumra, Sherry Shroff, Preeta Sukhtankar, Anusha Dandekar, Radhika Karle, Sunila Duggal, Shereen Love Bug, Shruti Tejwani, and more. The Good Creator Co. launched "Actor's Circle," a show supporting creators in their film industry journey. The second episode, hosted by Malini Agarwal at All Saints Mumbai on 15 January, featured special guest actor Aparshakti Khurana. In April 2023, Good Creator Co. launched The Good Creator Show, a bi-weekly podcast hosted by Malini Aggarwal. The podcast features influential guests from the influencer marketing field, including Hitesh Dhingra, Rij Eappen, Pooja Dhingra, Malvika Sitlani, and others.[21]

Funding

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MissMalini has raised $4.15M in total funding over five rounds, with the latest being a seed round on 6 October 2021, for $2,68,000.[5]

The platform has over 4 million unique monthly visitors and has tied up with online fashion brands, including Koovs, Myntra, Exclusively.in, and Limeroad.[15]

Recognition

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See also

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References

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  1. ^ "From a celebrity blogger to content-to-commerce entrepreneur: MissMalini's Malini Agarwal has come a long way". Moneycontrol. 15 December 2021. Archived from the original on 30 September 2022.
  2. ^ Behal, Ambika. "How India's First Bollywood Blog Turned Into A Media House: A Question and Answer With MissMalini". Forbes. Archived from the original on 15 May 2023.
  3. ^ Pradeep, Sethu (13 December 2021). "Good Glamm Group Acquires MissMalini Entertainment". Inc42 Media. Archived from the original on 1 February 2023.
  4. ^ Bhalla, Tarush (13 December 2021). "Good Glamm Group makes fifth acquisition in 2021, acquires Miss Malini". mint. Archived from the original on 25 March 2023.
  5. ^ a b c "Malini Agarwal: Sitting pretty". fortuneindia.com. 9 February 2017. Archived from the original on 2 April 2018.
  6. ^ "Shahid Kapoor on Wife Mira Rajput's Bollywood Debut". TheQuint. 29 September 2015. Archived from the original on 10 July 2023. Retrieved 10 July 2023.
  7. ^ "Katrina Kaif Takes A Feminist Stance But Denies Being A Feminist". ScoopWhoop. 2 September 2015. Archived from the original on 12 August 2022. Retrieved 10 July 2023.
  8. ^ "Shraddha Kapoor: Lesser known facts". The Times of India. ISSN 0971-8257. Archived from the original on 8 March 2023. Retrieved 10 July 2023.
  9. ^ "Social media jedi: How MissMalini built her brand". theweek.in. Archived from the original on 19 March 2018.
  10. ^ "New show on TV: Get up close & personal with Bollywood's biggies". India Today. Archived from the original on 27 February 2023.
  11. ^ "Blogging It Right | Verve Magazine". www.vervemagazine.in. 6 January 2015. Archived from the original on 27 February 2023.
  12. ^ "Miss Malini Dot Who?". Open The Magazine. 17 May 2012. Archived from the original on 27 February 2023.
  13. ^ "ब्लॉगिंग के शौक ने मालिनी को बनाया STAR, जो लिखती हैं, बन जाता है ट्रेंड". Dainik Bhaskar. Archived from the original on 27 February 2023. Retrieved 10 July 2023.
  14. ^ "Celeb Malini Agarwal blog goes viral on web". India Today. Archived from the original on 10 July 2023.
  15. ^ a b Duttagupta, Ishani (14 September 2015). "MissMalini.com: How Malini Agarwal has opened a new growth avenue of Bollywood fashion in lifestyle e-tail". The Economic Times. ISSN 0013-0389. Archived from the original on 27 February 2023.
  16. ^ "Moving from website to TV: MissMalini.com". Moneycontrol. 6 February 2016. Archived from the original on 27 February 2023.
  17. ^ "Reebok salutes women in the first #FITTOFIGHT Awards". adgully.com. 20 December 2016. Archived from the original on 21 December 2016.
  18. ^ Bhalla, Tarush (13 December 2021). "Good Glamm Group makes fifth acquisition in 2021, acquires Miss Malini". mint. Archived from the original on 25 March 2023.
  19. ^ "Her tribal comfort: MissMalini founder launches digital platform 'Girl Tribe App' solely for women". The New Indian Express. Archived from the original on 3 June 2023.
  20. ^ "Good Creator Co Announces The Launch Of The Good Creator Co X Dabboo Ratnani Creator Calendar 2022 Curated By Missmalini". BW Disrupt. Archived from the original on 26 May 2022.
  21. ^ "The Good Creator Show". adgully.com. 4 April 2023. Archived from the original on 4 April 2023.
  22. ^ "HT-Nielsen top 10: Miss Malini's To The Moon new entrant on nonfiction list". Hindustan Times. 20 January 2018. Archived from the original on 27 February 2023.
  23. ^ Datta, Joy "Friday Style" Archived 10 April 2013 at archive.today, Elle India, January 2011
  24. ^ Chawla, Akanksha The Cool Thing I Do... Archived 31 January 2014 at the Wayback Machine, Cosmopolitan India, April 2012
  25. ^ Malini Agarwal, Trousseau Talk, Harper's Bazaar, October 2011
  26. ^ "A Day in the Life of Celebrity Blogger MissMalini", Grazia India, June 2012
  27. ^ Dhruv, Saloni "Little Miss Perfect", Femina, June 2012
  28. ^ Symons, Pallavi "Miss Malini's Cover Look: Step-by-Step Tutorial" Archived 11 April 2013 at archive.today, Glamrs.com, February 2013
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