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Melon Fashion Group

From Wikipedia, the free encyclopedia
Melon Fashion Group
Company typeJoint-stock company
Founded2005
Key people
Mikhail Urzhumtsev (CEO)
BrandsZarina, Befree, Love Republic, Sela, IDOL

Melon Fashion Group is a Russian retail company founded in 2005. The group owns the brands Zarina, Befree, Love Republic, Sela and IDOL.

In 2023 the company owned 900 stores in Russia, Kazakhstan, Belarus, Armenia and Kyrgyzstan.

History

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The company was founded as JSC Melon Fashion Group (ОАО «Мэлон Фэшн Груп») in 2005 in Saint Petersburg.[1]

Initially, Melon Fashion Group consisted brands Zarina and Befree, in 2009 a brand Love Republic has appeared, and in 2019 – Sela.[1]

In 2013 Melon Fashion Group owned 586 stores in Russia, Ukraine, Kazakhstan and Armenia.[2]

In 2020 the company entered the TOP-3 in sales of clothing brands on the Wildberries and Lamoda marketplaces.[3]

As of 2021, the group operated more than 800 stores in 188 cities in Russia and the CIS countries. The number of employees was 5 300 people.[1]

In 2023 the company opened stores of its new IDOL brand.[4]

As of May 2023, the company had 900 stores in Russia, Kazakhstan, Belarus, Armenia and Kyrgyzstan.[5]

The IDOL brand won in the nomination "Best New National Retailer" at the IV International Global Retail Real Estate Awards 2023.[6][7]

Owners and management

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The head office is located in Saint Petersburg.[1]

For 2025 the General Director is Mikhail Urzhumtsev.[8]

The company's co-founder David Kellerman served as chairman of the Board of directors until 2022.[9]

At the end of 2022, Melon Fashion Group was 36% owned by Sweden's Eastnine AB, 34% by I.G.M. Manufactrust Ltd, 11% by Sweden's Intressenter AB (a subsidiary of East Capital Holding AB), 7% by Melon Fashion Group's CEO Mikhail Urzhumtsev, and 12% by other Russian and Swedish shareholders.[5] In 2023 36% of the stake in Melon Fashion Group Eastnine AB was sold to GEM Invest.[4]

Financial indicators

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Year Revenue, billion rubles Net Income, billion rubles
2013[2] Increase 9,2 Decrease 0,519
2014[10] Increase 11,1 Decrease 0,444
2015[11][12] Increase 12,6 Decrease 0,272
2016[12] Decrease 12,4 Decrease 0,131
2017[13] Increase 13,9 Increase 0,731
2018[14] Increase 17,63 Increase 1,03
2019[1] Increase 22,99 Increase 1,56
2020[15] Increase 25,2 Increase 1,7
2021[16] Increase 37,5 Increase 3,5
2022[17] Increase 46,1 Increase 7,3
2023[18] Increase 61,6 -

References

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  1. ^ a b c d e "Melon Fashion Group". Коммерсантъ (in Russian). 2021-03-25. Retrieved 2025-02-04.
  2. ^ a b "Три сестры". Forbes (in Russian). 2015-01-03. Retrieved 2025-02-04.
  3. ^ "Пандемия моде не помеха. Владелец Zarina и befree отчитался о росте выручки и прибыли в 2020 году". ФОНТАНКА.ру (in Russian). 2021-05-18. Retrieved 2025-02-04.
  4. ^ a b "В России открылись первые магазины одежды премиальной сети IDOL". Недвижимость РИА Новости (in Russian). 2023-09-27. Archived from the original on 2024-08-24. Retrieved 2025-02-04.
  5. ^ a b "«Происходит серьезный розничный передел». Глава «Мэлон Фэшн Груп» о трансформации фэшн-бизнеса в России". ФОНТАНКА.ру (in Russian). 2023-08-31. Retrieved 2025-02-04.
  6. ^ "Объявлены победители IV Международной премии Global Retail Real Estate Awards 2023 | Аренда в Торговых и Торгово-Развлекательных центрах" (in Russian). Retrieved 2025-02-04.
  7. ^ "GRREAt 2023". grre.at | Global Retail Real Estate Awards – ежегодная международная профессиональная премия (in Russian). Retrieved 2025-02-04.
  8. ^ "АО «МЭЛОН ФЭШН ГРУП»". РБК Компании (in Russian). Retrieved 2025-02-04.
  9. ^ "Совладелец Zarina и Befree передаст сотрудникам часть своих акций Melon Fashion Group". www.sostav.ru (in Russian). Retrieved 2025-02-04.
  10. ^ "Чистая прибыль MFG по МСФО в 2014 году упала более чем в 10 раз | New-Retail.ru". new-retail.ru (in Russian). Retrieved 2025-02-04.
  11. ^ "Оборот Melon Fashion Group увеличился на 12% в 2015 году | New-Retail.ru". new-retail.ru (in Russian). Retrieved 2025-02-04.
  12. ^ a b "Melon Fashion Group потеряла половину чистой прибыли". РБК (in Russian). 2017-06-13. Retrieved 2025-02-04.
  13. ^ "Глава Melon Fashion Group: «Это ли не коллапс бизнес-сообщества?»". РБК (in Russian). 2018-11-01. Retrieved 2025-02-04.
  14. ^ "Владелец сетей Love Republic и Sela выставил контрольную долю на продажу". Интерфакс. 2019-11-19. Retrieved 2025-02-04.
  15. ^ "Russia's Melon Fashion Group 2020 Revenue Reaches $342 Million". The Business of Fashion. 2021-05-25. Retrieved 2025-02-04.
  16. ^ "АФК "Система" покупает 47,7% ритейлера Melon Fashion Group за 15,8 млрд руб". Interfax.ru (in Russian). 2022-10-19. Archived from the original on 2024-02-02. Retrieved 2025-02-04.
  17. ^ "Шведская Eastnine закрыла сделку по продаже доли во владельце бренда Zarina". Интерфакс. 2023-08-10. Retrieved 2025-02-04.
  18. ^ https://www.melonfashion.ru/upload/iblock/708/Godovoy_otchet_Melon_Fashion_Group_2023.pdf
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