Mediababy
 Logo used since 2024 | |
| Company type | Private |
|---|---|
| Industry | Online media |
| Founded | 2020 |
| Founders | Justin Jin |
| Headquarters | |
Area served | Worldwide |
| Products |
|
| Revenue |  US$1.4 million (2023) |
Number of employees | 50-100 (2024) |
| Website | mediabb |
Media Baby, Ltd., branded as Mediababy and Media Baby, is a media company that produces and distributes short video entertainment on social media. It was started in 2020 as a video aggregator by its current chief executive Justin Jin.[1]
Among the world’s largest youth-owned media organizations, the firm has accumulated 12 billion views as of August 2024.[2] Mediababy’s line of business includes holdings in video and music production properties, and advertising, which primarily target Generation Z.[3]
It operates on an outsourced remote work model to maintain profitability.[4]
History
[edit]Jin began Mediababy in May 2020 through his YouTube channel, in which he uploaded Minecraft skits. He grew Mediababy slowly via acquisitions in the following two years, focusing on the production of memes.[5]
Later, Jin began outsourcing nearly 100 part-time video posters based in developing countries including Nigeria and Indonesia, a practice intended to decrease operational costs. This fueled an international expansion that allowed Mediababy to gross an estimated US$1.4M in 2023,[6] as well as a franchising of its brands into different languages. The expansion was characterized as “mass content creation chasing millions of views” by Investor Daily.
Mediababy rebranded to its current name in 2024.[4]
References
[edit]- ^ Aprilla, Zefanya (7 August 2024). "Pengusaha 17 Tahun Asal Kanada Ini Ingin Caplok Media RI". CNBC. Retrieved 24 August 2024.
- ^ Waller, John (2024-08-29). "A 'Mediababy' Grows Up". Los Angeles Downtown News. Retrieved 2024-09-07.
- ^ Hidayat, Amry (13 August 2024). "Konten-Konten Populer untuk Gen Alpha dari Mediababy Munculkan Kekhawatiran pada Masa Depan Media Sosial". Warta Ekonomi. Retrieved 24 August 2024.
- ^ a b Kurniawan, Harso (18 August 2024). "Mediababy Ekspansi ke Indonesia, Peluang bagi Kreator Konten". Investor Daily. Retrieved 24 August 2024.
- ^ Mackie, John (2024-08-13). "To Reach Generation Z, Retailers Turn To A 17-Year-Old Vancouverite And His Mediababy". Retail Insider Canada. Retrieved 2024-09-07.
- ^ "Justin Jin Makes Bold Claims About His Hot Media Start-Up. Do They Hold Water?". The Nation. 1 April 2024. Retrieved 24 August 2024.