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LA7d

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LA7d
Logo used since 29 April 2024[1]
CountryItaly
Broadcast areaItaly
Programming
Language(s)Italian
Picture formatHDTV 1080i
Ownership
Owner
Sister channelsLa7
History
Launched22 March 2010; 14 years ago (2010-03-22)
Links
Websitehttps://www.la7.it/la7d
Availability
Terrestrial
Digital terrestrial televisionChannel 29

LA7d is an Italian free-to-air television channel owned by Cairo Communication.[2][3]

The channel's programming is aimed at a female audience. The "d" contained in the name means "donna" (woman).[4]

The channel's advertising is granted by Cairo Pubblicità.[5]

History

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The channel launched on 22 March 2010[6] with the film Don't Think About It and the theatrical show Il Milione - Quaderno Veneziano by Marco Paolini.[7] Preceding the official launch was a video loop, still broadcast today during the night hours, set on board a train accompanied by the channel's official launch date, various names contained in the "d" in the logo and various famous quotes such as The only true voyage of discovery . . . would be not to visit strange lands, but to possess other eyes by Marcel Proust.[8]

From 4 March 2013, together with sister channel La7, the channel moves to Cairo Communation.[2]

On 15 July 2015, the channel was activated on Tivùsat[9][10] and from 30 July on channel 34.

Logo used from 22 March 2010, to 29 April 2024

On 29 September 2015, the HD broadcast starts in terrestrial mode on channel 529 carried by the Cairo Due mux in conflict with the numbering of its SD counterpart present in the TIMB 3 mux.

On 14 January 2016, following a reorganization of the Tivùsat numbering, the channel moves on channel 29.

From 18 July 2016, the SD channel is carried by the Cairo Due mux.[11]

On 1 January 2017, the channel ends broadcast on the TIMB 3 mux.

On 3 January 2018, the HD version gets replaced by an SD copy until 3 April 2018.

On 28 December 2020, the channel's satellite version moves to MPEG-4 encoding and can therefore be only received by high-definition-enabled devices.

On 5 July 2021, the HD version gets removed from digital terrestrial television.

On 25 March 2022, the HD version gets removed from digital terrestrial television.

On 19 September 2022, the channel arrives on Sky, in HD, on channel 161.

On 29 April 2024, the channel has changed logo, graphics and programming, enriched with more than 1500 hours of television content, including Desperate Housewives.[12]

Programming

[edit]

The channel's programming includes a rebroadcast of part of La7's current and former programming, in the full style of a catch-up TV, along with programs aimed at female audiences.

Between late 2010 and early 2011, exclusive productions for the channel began. Alessandro Borghese and subsequently Simone Rugiati host from Mondays to Fridays Cuochi e fiamme. Alba Parietti, with Francesca Reggiani, hosts since 3 February 2011 the Alballoscuro talk show. Since 5 February 2011, Federica Ramacci hosts the Madama palazzo political talk show. Since 24 February 2011, Francesca Senette hosts Effetti personali.[13] Michela Rocco di Torrepadula, hosts since 14 May 2011 Storie di grandi chef.[14]

Current Programming

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Source:[15]

Former programming

[edit]

References

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  1. ^ "La7d rinnova palinsesto con 1500 ore di nuovo prodotto". ANSA (in Italian). 10 April 2024.
  2. ^ a b "Via libera di Ti Media alla cessione di La7 Cairo nuovo proprietario con un milione di euro". Corriere della Sera (in Italian). 4 March 2013.
  3. ^ "COMUNICATO STAMPA" (PDF). Telecom Italia Media (in Italian). 4 March 2013. Archived from the original (PDF) on 19 March 2013.
  4. ^ Gusatto, Lara (17 November 2010). "La7d, un canale digitale dedicato alla donna". Kataweb (in Italian).
  5. ^ Borghi, Roberto (16 April 2010). "TI Media/Firma contratto con Cairo per raccolta pubblicità La7d". Prima Comunicazione (in Italian).
  6. ^ "La7D si accende lunedì 22 marzo". TG La7 (in Italian). 20 March 2010.
  7. ^ "Oggi si accende La7D con Paolini". TG La7 (in Italian). 22 March 2010.
  8. ^ stefanohavana (13 March 2010). "Dal 22 marzo parte La7D (come "Donna") su Dtt: l'ennesimo aggregatore di soap operas?". TvBlog (in Italian).
  9. ^ "La7d sbarca su TivuSat". Sezze Digitale (in Italian).
  10. ^ "La7d su tivùsat". Tivùsat (in Italian). 30 July 2015.
  11. ^ "LA7 cambia frequenza!". La7 (in Italian). Archived from the original on 24 July 2016.
  12. ^ a b c d e "LA7d Si accende l'emozione". CairoRCS Media (in Italian). 10 April 2024.
  13. ^ "Effetti Personali: su La7D Francesca Senette ci racconta le metropoli del mondo". CineTivù (in Italian). 24 February 2011.
  14. ^ Rossi, Simone (14 May 2011). "Storie di Grandi Chef, il nuovo programma ogni sabato su La7D". Digital News (in Italian).
  15. ^ "Guida Tv". La7.it (in Italian). Retrieved 8 August 2024.
  16. ^ Rossi, Simone (24 February 2012). "Fast Forward arriva in prima tv assoluta su La7d". Digital News (in Italian).
  17. ^ Sutera, Paolo (21 February 2012). "Para Vestir Santos – A proposito di single, su La 7 d la telenovela argentina". TvBlog (in Italian).
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