Kailash Surendranath
Kailash Surendranath (born 24 June 1950); is an Indian advertising filmmaker.[1] Kailashnath Surendranath is an Indian film director, producer, and advertising pioneer, recognized for his contributions to Indian advertising and media.[2]
Over a career spanning several decades,[3] he has directed more than 5000 commercials and numerous national integration films including Mile Sur Mera Tumhara (unity-in-diversity) song in 1986,[4] one of the first films of the trilogy created for Doordarshan’s Lok Seva Sanchaar. The song became the unofficial anthem of India.[5]
In the recent years, he spearheaded the patriotic initiative Har Ghar Tiranga,[6] a campaign developed for the Ministry of Culture that celebrated India’s 75th Independence Day, Azadi ka Amrit Mahotsav. [7]
He directed the 2001 romantic comedy feature Love You Hamesha, that featured music composed by A. R. Rahman.[8][9]
He is best known for the iconic television advertisements, including the Liril commercial [10] featuring Karen Lunel,[11] the Nirma ad campaigns,[12] the Glucose-D advertisement [13] featuring Amjad Khan and the Campa Cola[14] advertisement featuring Salman khan[15] and Aarti Gupta Surendranath.
Early Life and Background
[edit]Kailash was born and brought up in Bombay. He pursued his higher education at St. Xavier’s College, graduating with a Bachelor of Science degree in Physics and Mathematics (1970-1974).
Born into a family with a rich artistic legacy, Kailash Surendranath is the son of Surendra, a notable actor from the Golden Age of Indian cinema who appeared in numerous Bollywood classics. Inspired by his father’s career, Kailash developed an interest in visual arts and storytelling.[16]
Career
[edit]At the age of 17, Surendranath began his career and has directed over 5000 commercials.[17]
His father is the well-known singer-actor Surendra.
Nurturing Early Talent
[edit]Kailash Surendranath is known for his role in nurturing early talent in the Indian entertainment and advertising industries. He launched Salman Khan, then a 15-year-old newcomer, in the Campa Cola advertisement in the early 1980s.[18] This collaboration was one of Salman Khan’s earliest appearances in advertising, preceding his later prominence in Indian cinema.[19]
Additionally, Kailash provided early industry exposure to Ekta Kapoor, who interned with him at the age of 15, gaining experience in filmmaking and advertising. This internship preceded her later work at Balaji Telefilms.[20]
References
[edit]- ^ Harneet Singh (27 April 2002). "Arti Surendranath: Up, close and personal". Times of India. Retrieved 17 January 2015.
- ^ "Kailashnath Surendranath - Director information and companies associated with | Zauba Corp". www.zaubacorp.com. Retrieved 12 December 2024.
- ^ "Independence Day Special: Har Ghar Tiranga Creator Kailash Surendranath Shares His Journey". Free Press Journal. Retrieved 12 December 2024.
- ^ "Sachin roped in for new Mile Sur Mera Tumhara". The Hindu. 8 February 2010. ISSN 0971-751X. Retrieved 12 December 2024.
- ^ Deol, Taran (10 October 2020). "Mile Sur Mera Tumhara, an advertisement for unity in diversity and India's unofficial anthem". ThePrint. Retrieved 12 December 2024.
- ^ "Independence Day Special: Har Ghar Tiranga Creator Kailash Surendranath Shares His Journey". Free Press Journal. Retrieved 12 December 2024.
- ^ PTI (2 August 2022). "Govt to honour Tricolour designer P Venkayya, launch Har Ghar Tiranga anthem & video". ThePrint. Retrieved 12 December 2024.
- ^ "Kailash Surendranath". Sify. Archived from the original on 15 March 2016. Retrieved 17 January 2015.
- ^ "Kailash Surendranath awarded for Phir Mile Sur video". Times of India. Retrieved 17 January 2015.
- ^ www.ETBrandEquity.com. ""Liril transformed my life completely," says former Liril girl, Karen Lunel Hishey - ET BrandEquity". ETBrandEquity.com. Retrieved 19 December 2024.
- ^ BS50, B.S. News. "40 Years Ago...and now: Liril Girl showed how to target a state of mind". www.business-standard.com. Archived from the original on 18 May 2024. Retrieved 19 December 2024.
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: CS1 maint: numeric names: authors list (link) - ^ Venkatesh, Mahua (13 January 2019). "Liril and Lalitaji: A tale of two ads and how they captured India's attention". ThePrint. Retrieved 19 December 2024.
- ^ "Gabbar the first villain to be ambassador". CNN-IBN. Archived from the original on 19 January 2015. Retrieved 17 January 2015.
- ^ www.ETBrandEquity.com. "When Campa Cola gave Salman Khan his first break - ET BrandEquity". ETBrandEquity.com. Retrieved 19 December 2024.
- ^ Feb, Mumbai Mirror / Updated; MM; Ist, Mumbai mirror. "Salman Khan revisits old days with ad-filmmaker friend Kailash Surendranath at Mehboob Studio". Mumbai Mirror. Retrieved 19 December 2024.
- ^ "It's going to be an incredible future; stay relevant to be part of it: Kailash Surendranath at BrandSutra Annual Lecture". Free Press Journal. Retrieved 13 January 2025.
- ^ "Kailash Surendranath". Retrieved 17 January 2015.
- ^ "Kailash and Arti Surendranth talk about good friend Salman Khan and his rise to super stardom". The Indian Express. 26 October 2016. Retrieved 10 January 2025.
- ^ "I have been flooded with messages after Salman spoke about me on Koffee with Karan - Kailash Surendranath". www.tellychakkar.com. Retrieved 10 January 2025.
- ^ "Transformation of Ektaa Kapoor from producing family-oriented to bold content – Bilkul Online". 22 October 2024. Retrieved 10 January 2025.